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All Journal Suluh Pembangunan: Journal of Extension and Development Jurnal Biologi Tropis Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Jurnal Pengabdian Masyarakat
Paramita Wisnuwardhani, Paramita
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Social Sciences Other

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MOTIVASI KONSUMEN MEMBELI KUBIS SEGAR DI PASAR PASIR GINTUNG BANDAR LAMPUNG Paramita Wisnuwardhani; Dyah Aring Hepiana Lestari; Hurip Santoso
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 3, No 2 (2015)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (125.265 KB) | DOI: 10.23960/jiia.v3i2.1040

Abstract

This research aimed to analyze the perception and its related factors, motivation and its correlation to perception, the attitudes and its correlation to motivation of consumers in buying fresh cabbage.  This research was conducted at Pasir Gintung Market in Bandar Lampung.  Research data was collected during month of February to March 2014.  The numbers of samples as many as 60 respondents were drawn by accidental sampling.  Research data was analyzed by correlation analysis of Rank Spearman and by quantitative and qualitative descriptive analysis.  The results showed that the perception, motivation, and attitude of consumers in buying fresh cabbage were categorized as high criteria.   The internal factors (knowledge, habits, desires, needs, and income) and external factors (price, color, freshness, availability, expired time, hygiene and safety of the cabbage, convenience and service of the market) correlated to the perception of consumers in buying fresh cabbage at Pasir Gintung Market.  Consumers’ perception correlated to their motivation; whereas consumers’ motivation correlated to their attitudes in buying fresh cabbage at Pasir Gintung Market. Key words: attitude, cabbage, motivation, perception
PENDAMPINGAN MANAJEMEN PEMASARAN BERBASIS URBAN FARMING+ KEPADA PELAKU USAHA HIDROPONIK ORGANIK DI MAOSPATI MAGETAN Fahmi Alamil Huda; Paramita Wisnuwardhani
BESIRU : Jurnal Pengabdian Masyarakat Vol. 3 No. 7 (2026): BESIRU : Jurnal Pengabdian Masyarakat, Juli 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v3i7.2774

Abstract

Limited marketing capability remains a critical constraint affecting the competitiveness and sustainability of small-scale organic hydroponic enterprises despite their adequate production capacity. This community service program aimed to strengthen the marketing management of Green House Maospati, Magetan, Indonesia, through the proposed Urban Farming+ empowerment model. The model integrates marketing management, product quality standardization, and business matching to improve enterprise competitiveness and expand institutional market access. The program adopted a Participatory Action Research approach consisting of need assessment, capacity building, product quality standardization, business matching, and monitoring and evaluation. The program improved the partner's marketing capability, strengthened product quality management, developed promotional media, and facilitated initial business linkages with Aston Hotel Madiun. The findings indicate that the Urban Farming+ empowerment model provides an effective and replicable approach for strengthening the competitiveness, market readiness, and long-term sustainability of organic hydroponic enterprises from an agricultural socio-economic perspective.
PENDAMPINGAN DIVERSIFIKASI PRODUK OLAHAN SUSU DAN PENGUATAN MARKETING PADA KELOMPOK TANI NEDYO RAHAYU DI DESA WUNGU KABUPATEN MADIUN Nia Agustina; Paramita Wisnuwardhani
BESIRU : Jurnal Pengabdian Masyarakat Vol. 3 No. 7 (2026): BESIRU : Jurnal Pengabdian Masyarakat, Juli 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v3i7.2775

Abstract

Fresh milk is perishable, so without further processing, its selling value is low and it is vulnerable to market price fluctuations. This is the situation faced by the Nedyo Rahayu Farmers Group in Wungu Village, Madiun Regency, which has only marketed raw milk. This community service activity aims to assist the farmer group in developing diversified high-value dairy products while formulating effective marketing strategies to expand market reach. The activity was attended by 25 participants who are members of the Nedyo Rahayu Farmers Group. The method used was a qualitative descriptive approach through field observations, in-depth interviews with group administrators, activity documentation, and training and mentoring on milk processing. The activity results showed the birth of four innovative products: yogurt, mozzarella cheese, milk patties, and various flavored pasteurized milk, which were strengthened by strengthening branding, improving packaging, and implementing digital marketing. Evaluations showed a 32% increase in participants' knowledge regarding product diversification, food safety, and marketing strategies, as well as a 38% increase in skills in the production, packaging, and marketing of dairy products. This activity concluded that the combination of product innovation and marketing strategies was able to increase the economic added value of fresh milk and encourage the growth of independent micro-business units based on milk processing in Wungu Village, Madiun Regency.
Various Pharmacological Activities in the Development of Kombucha as A Functional Food Ingredient with Economic Potential: A Literature Review Firman Rezaldi; Nia Agustina; Paramita Wisnuwardhani; Fahmi Alamil Huda; Erni Suminar
Jurnal Biologi Tropis Vol. 26 No. 1 (2026): Januari-Maret
Publisher : Biology Education Study Program, Faculty of Teacher Training and Education, University of Mataram, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jbt.v26i1.11417

Abstract

Kombucha is a fermented beverage produced by a symbiotic culture of bacteria and yeast (SCOBY) and has gained increasing attention as a functional food due to its bioactive compounds. This literature review aims to evaluate the pharmacological activities of kombucha and its potential development as a functional food with economic value. A systematic literature review was conducted using reputable international databases, including Scopus, Web of Science, PubMed, and ScienceDirect, covering publications from 2015 to 2025. The findings indicate that kombucha consistently exhibits antioxidant, antibacterial, anti-inflammatory, antidiabetic, anticancer, and cosmetic-related bioactivities. These effects are influenced by substrate type, fermentation conditions, and microbial composition, which determine the production of organic acids, polyphenols, flavonoids, and postbiotic metabolites. Beyond its health benefits, kombucha contributes significantly to economic development through product diversification, utilization of local resources and agro-industrial by-products, and entrepreneurial opportunities for small and medium enterprises. Nevertheless, challenges related to quality standardization, food safety, and health claim regulations remain critical issues. Overall, kombucha demonstrates strong potential as a functional food and an economically valuable fermented biotechnology product.
Pengaruh Social Media Marketing Terhadap Minat Beli Makanan Ringan (Snack) pada Aplikasi Tiktok – Tiktok Shop Paramita Wisnuwardhani
Suluh Pembangunan : Journal of Extension and Development Vol 7 No 03 (2025): Suluh Pembangunan: Journal of Extension and Development
Publisher : Fakultas Pertanian, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jsp.Vol7.No03.2025.426

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing terhadap minat beli makanan ringan (snack) pada aplikasi Tiktok-Tiktok Shop. Penelitian ini menggunakan populasi pengguna Tiktok-Tiktok Shop dan diambil sampel sebanyak 50 responden. Analisis data dilakukan dengan menggunakan metode Structural Equation Modeling – Partial Least Squares (SEM-PLS). Pengujian hipotesis pada penelitian ini dinilai dari t-statistik dan nilai probabilitas. Hasil penelitian ini diperoleh bahwa social media marketing memiliki pengaruh poistif dan signifikan terhadap minat beli makanan ringan (snack) pada aplikasi Tiktok-Tiktok Shop. Kata kunci: social media marketing, minat beli, makanan ringan, camilan, snack, tiktok, tiktok shop. ABSTRACT This study aims to determine the effect of social media marketing on snack purchasing interest on the TikTok-Tiktok Shop application. This study used a population of TikTok-Tiktok Shop users and a sample of 50 respondents. Data analysis was conducted using the Structural Equation Modeling – Partial Least Squares (SEM-PLS) method. Hypothesis testing in this study was assessed using t-statistics and probability values. The results of this study obtained a positive and significant influence of social media marketing on snack purchasing interest on the TikTok-Tiktok Shop application. Keywords: social media marketing, purchasing interest, snacks, snacks, tiktok, tiktok shop.
Pengaruh Kualitas Produk dan Harga melalui Minat Beli Terhadap Keputusan Pembelian Kopi Good Day di Shopee Paramita Wisnuwardhani; Fahmi Alamil Huda; Suparno Suparno
Suluh Pembangunan : Journal of Extension and Development Vol 8 No 02 (2026): Suluh Pembangunan: Journal of Extension and Development
Publisher : Fakultas Pertanian, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jsp.Vol8.No02.2026.454

Abstract

Penelitian bertujuan untuk mengetahui pengaruh kualitas produk dan harga melalui minat beli terhadap keputusan pembelian kopi Good Day. Penelitian ini menggunakan desain penelitian asosiatif kasual, yaitu penelitian yang bertujuan untuk mengetahui pengaruh dan hubungan kualitas produk dan harga melalui minat beli terhadap keputusan pembelian kopi Good Day di Shopee. Sampel pada penelitian ini sebanyak 50 responden dengan pengambilan sampel menggunakan metode purposive sampling. Analisis data menggunakan Structural Equation Modeling – Partial Least Squares (SEM-PLS). Pengujian hipotesis dinilai dari T Statistik dan P Value. Hasil penelitian ini, kualitas produk dan harga memiliki pengaruh postif dan signifikan terhadap minat beli, serta minat beli memiliki pengaruh postif dan signifikan tehadap keputusan pembelian kopi Good Day. Kata kunci: kualitas produk, harga, minat beli, keputusan pembelian, kopi Good Day
Co-Authors Erni Suminar Huda, Fahmi Alamil Hurip Santoso Lestari, Dyah Aring Hepiana Nia Agustina Suparno Suparno