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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
James D.D Massie
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Economics, Econometrics & Finance

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Analisis Pengaruh Customer Relationship Management (CRM), Kualitas Pelayanan Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Wifi Indihome (Studi Kasus Perumahan Alandrew Permai Manado) Joseph Joshua Mamahit; James D.D Massie; Imelda W.J Ogi
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (423.525 KB) | DOI: 10.35794/emba.v10i4.44628

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh customer relationship management, kualitas pelayanan dan kepuasan pelanggan terhadap loyalitas pelanggan wifi indihome di perumahan alandrew permai manado. Penelitian ini menggunakan pendekatan kuantitatif dengan metode pengambilan sampel sampling insidental. Teknik pengumpulan data dilakukan melalui kuesioner, dimana jumlah sampel sebanyak 75 responden. Dari hasil uji parsial diperoleh bahwa variabel customer relationship management berpengaruh negatif dan tidak signifikan terhadap loyalitas pelanggan wifi indihome, sedangkan variable kualitas pelayanan dan variabel kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan wifi indihome di perumahan alandrew permai manado. Dan hasil uji simultan di peroleh bahwa variabel customer relationship management, kualitas pelayanan dan kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggann wifi indihome di perumahan alandrew permai manado. Sebaiknya wifi indihome mempertahankan kualitas pelayanannya dan juga memberikan produk yang berkualitas sehingga dapat memberikan kepuasan dari pada pelanggan.   Kata kunci: customer relationship management, kualitas pelayanan, kepuasan pelanggan, loyalitas pelanggan
THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION AND PEER INFLUENCE ON ENTREPRENEURIAL INTENTION WITH ENTREPRENEURIAL CHARACTERISTICS AS INTERVENING VARIABLE (CASE STUDY: STUDENTS AT FEB UNSRAT) Thymoti Damanik; James D.D Massie; Merinda H.Ch Pandowo
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 3 (2023): JE. VOL. 11 No. 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i3.49975

Abstract

Indonesia still has a lower rate of entrepreneurship than other Southeast Asian nations. The need to create new entrepreneurs has led many educational institutions to include entrepreneurship education in their curriculum. This study aims to analyze The Influence of Entrepreneurship Education and Peer Influence on Entrepreneurial Intention with Entrepreneurial Characteristic as Intervening Variable in Economic and Business Faculty Sam Ratulangi University. The researcher conducted this research through quantitative methods. The object of the study was 100 students from Economic and Business Faculty Sam Ratulangi University. This study applied a technical analysis method which is path analysis and sobel test. The findings suggest that Indirectly Entrepreneurship Education through Entrepreneurial Characteristics have no positive influence on Entrepreneurial Intention students at Faculty of Economic and Business Sam Ratulangi University, Based on Path Analysis.   Keywords: entrepeneurship education, peer influence, entrepreneurial characteristics, entrepreneurial intention
Co-Authors Imelda W.J Ogi Joseph Joshua Mamahit Merinda H. Ch. Pandowo Thymoti Damanik