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All Journal Channel : Jurnal Komunikasi Jurnal Kopis: Kajian Penelitian dan Pemikiran Komunikasi Penyiaran Islam Jurnal Hukum Sehasen Jurnal Ilmu Komunikasi Dan Media Jurnal Sosial dan Sains Jurnal Ilmu Komunikasi AKRAB Proceedings of Jogjakarta Communication Conference (JCC)
Ardiyanto Wardhana, Ardiyanto
Universitas Ahmad Dahlan
Astronomy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Social Sciences

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Analisis Komunikasi Pemasaran Mixue Dalam Mempertahankan Konsumen (Study Gerai Mixue Cabang Magelang) Kalista, Novio; Wardhana, Ardiyanto
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 1 (2025): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i1.2730

Abstract

Abstract This research explores the marketing communication strategy of Mixue in Magelang City, which is increasingly relevant amidst fierce competition in the beverage industry. Mixue, which has grown rapidly in Indonesia since 2018, offers a variety of high-quality beverages. The research method used is descriptive qualitative, with data collection through interviews, observation, and documentation. The results show that Mixue's revenue report experiences up-and-down changes that are influenced by internal competition between Mixue outlets and other brands such as Momoyo. Effective marketing communication strategies, including the use of social media, price promotions, and participation in local events, contributed to increased brand awareness and customer loyalty. Product quality and strategic location selection were also key to success. In conclusion, to maintain its position in a competitive market, Mixue needs to increase collaboration between outlets, focus on product innovation, and maintain quality consistency, so as to improve competitiveness and overall performance. This research provides useful insights for stakeholders in formulating more effective and sustainable marketing strategies. Abstract Penelitian ini mengeksplorasi strategi komunikasi pemasaran Mixue di Kota Magelang, yang semakin relevan di tengah persaingan ketat di industri minuman. Mixue, yang telah berkembang pesat di Indonesia sejak 2018, menawarkan beragam minuman berkualitas tinggi. Metode penelitian yang digunakan adalah deskriptif kualitatif, dengan pengumpulan data melalui wawancara, observasi, dan dokumentasi. Hasil menunjukkan bahwa laporan pendapatan Mixue mengalami perubahan naik-turun yang dipengaruhi oleh persaingan internal antar gerai Mixue dan merek lain seperti Momoyo. Strategi komunikasi pemasaran yang efektif, termasuk penggunaan media sosial, promosi harga, dan partisipasi dalam event lokal, berkontribusi pada peningkatan kesadaran merek dan loyalitas pelanggan. Kualitas produk dan pemilihan lokasi strategis juga menjadi kunci keberhasilan. Kesimpulannya, untuk mempertahankan posisi di pasar yang kompetitif, Mixue perlu meningkatkan kolaborasi antar gerai, fokus pada inovasi produk, dan menjaga konsistensi kualitas, sehingga dapat meningkatkan daya saing dan kinerja keseluruhan. Penelitian ini memberikan wawasan yang bermanfaat bagi pemangku kepentingan dalam merumuskan strategi pemasaran yang lebih efektif dan berkelanjutan.
Strengthening Environmental Awareness: Pandawara Group's TikTok Account as a Source of Inspiration Nizar Risqy Andhreawan; Ardiyanto Wardhana
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This study aims to determine the impact of content uploaded by Pandawara Group on TikTok social media on environmental awareness. The research method used is an observational approach that focuses on direct observation of user responses and interactions before and after viewing content from Pandawara Group. In making these observations, researchers paid attention to various activities carried out by users, including giving likes, comments, and sharing content, as well as changes in behavior related to environmental awareness after they were exposed to the content. The results of the observation showed an increase in user participation after viewing Pandawara Group content. TikTok social media users tend to be more active in providing positive responses such as giving likes, leaving comments, and sharing content with their friends. In addition, there is a positive change in users' behavior regarding environmental awareness, which is reflected in their actions after viewing the content. The analysis and discussion in this study link the findings obtained with previous related literature on social media and environmental awareness. The findings also have relevant implications in the context of further research on the role of social media in strengthening environmental awareness and encouraging positive actions in protecting the environment. Thus, this study is expected to make a significant contribution to our understanding of the influence of social media, particularly TikTok, in shaping environmental awareness and encouraging environmental stewardship behavior.
Content Analysis of Environmental Care Messages in TikTok Bumijo Content Dhea Anggraeni, Afifah Arsi; Wardhana, Ardiyanto
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Conservation of the environment impacts the survival of the human species. Pleasant environmental circumstances might produce positive consequences that can be managed. However, a substantial amount of the population remains unconcerned about the need to protect the environment. Environment-related problems might develop from the consequences of global warming, air pollution, and garbage management. Indonesia is heavily impacted by environmental issues, with an annual waste production of 13 million tons and 4 million tons of unmanaged waste each year (SIPSN, 2023). This quantity of waste comes in large part from the consumption of plastic products and non-eco-friendly items that make them harder to dispose of. Bumijo.id is a TikTok account that supports and stands for eco-friendly projects. Bumijo.id uses social media platforms to motivate consumers to engage in ecological preservation efforts, such as enrolling in activities that focus on protecting the environment and embracing ecologically sustainable products to minimize trash generation. This study examines the substance of environmental care messages on the Bumijo.id TikTok account. This study uses a qualitative research approach, specifically adopting content analysis methodologies, to examine the messages within the contents published by Bumijo.id. The research specifically focuses on content that promotes environmental sustainability. This research uses message study theory as analysis material. Therefore, this study offers a valuable understanding of the application of social media, which can effectively contribute to the promotion of environmental conservation.
Implementasi Pasal 53 Undang-Undang Nomor 40 Tahun 2014 Tentang Perasuransian (Studi Komparatif Mekanisme Penjaminan Oleh Lembaga Penjamin Simpanan) Wardhana, Ardiyanto
Jurnal sosial dan sains Vol. 5 No. 8 (2025): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v5i8.32480

Abstract

Insurance Companies in Indonesia that have business permits to operate in Indonesia in 2017 have reached 391 companies consisting of 152 Insurance and Reinsurance Companies and 239 Insurance Business Support Companies (excluding Actuarial consultants and Insurance Agents). The Insurance and Reinsurance Companies consist of 61 Life Insurance Companies, 79 General Insurance Companies, 7 Reinsurance Companies, 2 Social Security Program Organizing Agencies and 3 Compulsory Insurance Organizing Companies. With the rapid development of insurance companies in Indonesia, the author wants to research the deposit guarantee for insurance customers who deposit their assets with insurance companies, this is related to the guarantee mechanism for insurance policy holders, which is mandated by Article 53 of Law Number 40 of 2014 concerning Insurance. The approach method used is a normative juridical approach such as a conceptualization approach and a statutory and regulatory approach which will also be supported by a comparative approach. Analysis of the legal materials used by the author was carried out by means of qualitative description, namely legal materials obtained from library research which were compiled systematically, researched and studied in their entirety. This legal writing will use comparative analysis techniques. The research results show that the implementation of article 53 of Law Number 40 of 2014 has not yet been implemented, and the Deposit Insurance Agency is really needed.
Co-Authors Ajeng Pratiwi Defitri Ananda khoerunnisa Ananti, Rina Ayu Dhea Anggraeni, Afifah Arsi Kalista, Novio Nizar Risqy Andhreawan rina mauliza Siti Farina Zahra Chaerani