Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Multidisiplin Indonesia Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Lilik Nur Cholidah
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Engineering Physics

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Kualitas Produk dan Harga terhadap Minat Beli Konsumen dengan Peran Mediasi Brand Trust pada Konsumen Ayam Broiler PT Surya Sri Jati (SSJ) Andy Yusuf Dwi Prasetyo; Lilik Nur Cholidah
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.4989

Abstract

This study investigates the influence of Product Quality and Price on Purchase Intention with Brand Trust as a mediating variable among broiler chicken consumers of PT Surya Sri Jati (SSJ) in Lamongan. Using a quantitative approach, descriptive method, and SEM-PLS analysis, data were collected via questionnaires from 125 respondents selected through purposive sampling. Results show that Product Quality significantly affects both Purchase Intention and Brand Trust. Price significantly affects Purchase Intention but has no significant effect on Brand Trust. Brand Trust significantly influences Purchase Intention and partially mediates the relationship between Product Quality and Purchase Intention. However, it does not mediate the relationship between Price and Purchase Intention. These findings highlight the importance of enhancing product quality and building brand trust to strengthen consumer purchase intention, while pricing strategies should aim to better support brand trust development.
The Mediation Role of Customer Satisfaction on the Influence of Trust and Commitment on Customer Loyalty (Study on Consumers of the Trap Agrobism Market in Lamongan Regency) Aji Purnomo; M. Imam Syairozi; Abidah Dwi Rahmi Satiti; Lilik Nur Cholidah; Ratna Handayati
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 11 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID) , 2025
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the mediating role of customer satisfaction in the relationship between trust, commitment, and customer loyalty, with a case study on consumers at Pasar Agrobis Babat, Lamongan Regency. A quantitative approach was applied using a survey method, and the data were analyzed using structural equation modeling (SEM). The results indicate that trust and commitment are the main factors influencing customer loyalty. Trust has a positive and significant effect on both customer satisfaction and loyalty, suggesting that the higher the level of customer trust in the company, the greater their satisfaction and loyalty. Commitment also has a positive and significant direct effect on loyalty, and it is found to be the most dominant factor in shaping customer loyalty, meaning that emotional attachment and long-term relationships play a key role in maintaining customer loyalty. Meanwhile, the effect of satisfaction on loyalty is weakly significant (approaching 0.05), indicating that satisfaction does not always guarantee customer loyalty. Furthermore, commitment does not significantly affect satisfaction, implying that satisfaction does not mediate the relationship between commitment and loyalty. However, the analysis shows that customer satisfaction partially mediates the relationship between trust and loyalty, meaning that trust influences loyalty both directly and indirectly through increased customer satisfaction. In conclusion, customer loyalty is primarily determined by trust and commitment rather than satisfaction alone. Therefore, companies should prioritize strategies that strengthen customer trust and commitment to foster long-term loyalty.
Co-Authors Abidah Dwi Rahmi Satiti Aji Purnomo Andy Yusuf Dwi Prasetyo Muhamad Imam Syairozi Ratna Handayati