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All Journal Majalah Ilmiah Dian Ilmu
Naro Laurensia Damanik
Universitas Pembangunan Nasional Veteran Jawa Timur
Decision Sciences, Operations Research & Management Environmental Science Social Sciences

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Analisis SWOT Pengembangan Bisnis dalam Keputusan Pembelian Konsumen di Usaha Kosmetik Julius Pasar Parluasan Pematangsiantar Rusdi Hidayat; Acep Samsudin; Naro Laurensia Damanik
Majalah Ilmiah DIAN ILMU Vol 22, No 1 (2022): MAJALAH ILMIAH "DIAN ILMU" OKTOBER 2022
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Pembangunan Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37849/midi.v22i1.308

Abstract

The purpose of this research is to analyze and propose a suitable business development for Julius's cosmetic business at Pasar Parluasan, Kota Pematang Siantar. This study uses a quantitative descriptive method that examines the state of the object being perceived (the natural environment), where the researcher is the key instrument. The data collection technique was carried out by triangulation (combined) from various sources, according to research results, the internal strengths of Julius's cosmetics business and the utilization of existing opportunities, even though the business has weaknesses and threats. Seeing Julius Cosmetics' position in quadrant 1 (one), this company has the skills and strengths to take advantage of all opportunities.
Co-Authors Acep Samsudin Hidayat, Rusdi