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All Journal Proceedings of ISELT FBS Universitas Negeri Padang Business Management Analysis Journal (BMAJ) Jurnal Sistem Teknik Industri Didaktik : Jurnal Ilmiah PGSD STKIP Subang ProBisnis : Jurnal Manajemen Economic Reviews Journal International Journal of Tourism and Hospitality in Asia Pasific International Journal of Management and Business Economics International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH)
Santi Agustina Manalu
Institut Teknologi Del
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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The Relationship among Motivation, Attitudes, and Learning Achievement of English as a Foreign Language at Del Institute of Technology Santi Agustina Manalu
Proceedings of ISELT FBS Universitas Negeri Padang Vol 2 (2014): Proceedings of 2nd International Seminar on English Language Teaching (ISELT)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (116.777 KB)

Abstract

English is a mandatory course learned by the students of Del Institute of Technology. One of graduates’ quality targets is the ability of English language indicated by TOEFL score at least 515. Motivation and attitudes are considered important determinants in learning language. This study investigated the relationship among students’ learning motivation, attitudes and their English learning achievement at Del Institute of Technology. The attitudes analyzed were students’ attitude towards English learning, English language, English towards native speaker, and English lecturer. The research design used was the analysis of quantitative correlation. The data were taken by distributing a questionnaire to 120 respondents and interviewing them randomly. The result showed that students’ learning motivation in English was medium indicated by (M=2.90) on a scale from 1 – 4, attitude towards learning English was positive (M=2.90), attitude towards English language (M=3.39), attitude towards English native speaker was positive (M=3.01), attitude towards English lecturer was positive (M=3.14). The findings also showed that there is no significant relationship among motivation, attitudes and learning achievement. It is predicted that the other factors might be the determinant in increasing English learning outcome that will lead to the investigation for further research.
Ulos Sustainability Towards Green Brands to Improve Marketing Performance Based on a Co-Creation Solution Mariana Simanjuntak; Santi Agustina Manalu
Business Management Analysis Journal (BMAJ) Vol 5, No 2 (2022): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v5i2.7521

Abstract

The purpose of this research is to produce ulos revitalization and create added value for the green sustainability of ulos production, oriented branding and its marketing so as to increase the life force of weavers and micro-entrepreneurs. Respondents are weavers and training entrepreneurs of ulos, retailers with a total of 316 people engaged in the production and service of Ulos production. Data collection was conducted by survey methods and questionnaires with statements used on a scale of 1-10. Data processing results with SEM AMOS show that green sustainability of Ulos oriented branding (GSB) proved unable to mediate between Product Innovation (PDI), Process Innovation (PCI) and Marketing Performance (MPF). In other words, green sustainability does not directly prove an improvement in marketing performance. GSG shows that it is able to improve Order Management (OMG). The process emphasizes on the relevance of green sustainability, it can be seen that PDI and PCI are proven to improve GSB. Sustainability of green branding can only be achieved when there is product and process innovation. SDL demonstrates the need for the development of new service innovations by investigating the prerequisites and general principles for developing sustainability. Dominant logic treats services as a category of market offerings to be developed and managed like ulos products. The concept of service design has been developed referring to a subset of "green" processes associated with rendering activities to define a concept, structure, or service infrastructure. This research invites ulos observers to understand the values of Ulos authenticity and its culture in sustainable entrepreneurship, inviting weavers and entrepreneurs to have prosocial motives that influence their interest in sustainable ulos entrepreneurship and the role of academia in promoting sustainable entrepreneurial practices.
Analisis Peluang dan Perumusan Strategi Pengembangan Objek Wisata Alam dengan Metode SWOT Analysis di Kab. Asahan (Studi Kasus: Air Terjun di Asahan) Manalu, Santi Agustina; Sinaga, Ulimayen
Jurnal Sistem Teknik Industri Vol. 22 No. 2 (2020): JSTI Volume 22 Number 2 July 2020
Publisher : TALENTA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jsti.v22i2.3942

Abstract

Pariwisata adalah salah satu bidang yang berperan besar dalam pendapatan daerah. Perkembangan pariwisata dapat menambah pendapatan daerah secara signifikan. Penelitian ini menguraikan bagaimana mengembangkan objek wisata alam yang ada di Kabupaten Asahan dengan tujuan untuk meningkatkan jumlah wisatawan. Studi kasus dalam penelitian ini adalah seluruh air terjun yang ada di Kabupaten Asahan. Sesuai data dari Dinas Pariwisata Kabupaten Asahan, air terjun yang ada di Kabupaten Asahan terdapat sebanyak empat air terjun. SWOT analysis akan digunakan untuk mengidentifikasi Strength, Weakness, Opportunity dan Threat pada objek penelitian. Berdasarkan hasil pada SWOT dengan menggunakan matriks Grand Strategy posisi Air Terjun Ponot ada di strategi SO, Air terjun Alam Tani ada pada strategi WO, Air terjun Simonang-monang ada pada strategi WO dan air Terjun Jatuhan Balok ada pada strategi WT. Berdasarkan hasil Matriks tersebut, peneliti merancang strategi untuk dilakukan pemilihan tingkat kepentingan dari setiap strategi dengan menggunakan Analitycal Hierarchy Process (AHP) yakni dengan menggunakan software Expert Choice versi 11
Analysis of Stakeholder Attitudes toward Sustainable Tourism Development of Lake Toba Area Nababan, Elserida; Manalu, Santi Agustina; Siboro, Benedikta Anna Haulian; Manik, Yosef
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (452.987 KB) | DOI: 10.32535/ijthap.v4i3.1195

Abstract

The purpose of this study is to analyze the attitude of stakeholders towards sustainabletourism development in Lake Toba, Indonesia. The indicators used to measurestakeholder’s attitude were adopted from the United Nations World Tourism Organizationand grouped into the human system and ecosystem categories. A total of 361questionnaires were collected from several stakeholders of Lake Toba tourism.Stakeholders’ attitudes were analyzed by multiplying their level of trust in their level ofimportance to the tourism development indicators. The gap between trust andimportance will be mapped on the importance-performance analysis diagram. Theanalysis indicated that the stakeholders' attitude is generally optimistic about the tourismdevelopment in Lake Toba. However, the level of optimism varies among stakeholders.Tourism entrepreneurs and workers have the lowest attitude value compared to localpeople and tourists. Also, stakeholders which have low income or whose income partlyor most comes from the tourism industry or live in the Lake Toba Area are those in thekey priority to consider. They provide the lowest level of trust but provide the highestlevel of importance in development. Decision-makers must give a more serious approachto these stakeholders to get maximum support.
Analysis of Stakeholder Attitudes toward Sustainable Tourism Development of Lake Toba Area Nababan, Elserida; Manalu, Santi Agustina; Siboro, Benedikta Anna Haulian; Manik, Yosef
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i3.1195

Abstract

The purpose of this study is to analyze the attitude of stakeholders towards sustainabletourism development in Lake Toba, Indonesia. The indicators used to measurestakeholder’s attitude were adopted from the United Nations World Tourism Organizationand grouped into the human system and ecosystem categories. A total of 361questionnaires were collected from several stakeholders of Lake Toba tourism.Stakeholders’ attitudes were analyzed by multiplying their level of trust in their level ofimportance to the tourism development indicators. The gap between trust andimportance will be mapped on the importance-performance analysis diagram. Theanalysis indicated that the stakeholders' attitude is generally optimistic about the tourismdevelopment in Lake Toba. However, the level of optimism varies among stakeholders.Tourism entrepreneurs and workers have the lowest attitude value compared to localpeople and tourists. Also, stakeholders which have low income or whose income partlyor most comes from the tourism industry or live in the Lake Toba Area are those in thekey priority to consider. They provide the lowest level of trust but provide the highestlevel of importance in development. Decision-makers must give a more serious approachto these stakeholders to get maximum support.
Tourism Entrepreneurship: Empirical Analysis in a Super-Priority Destination in Indonesia Manalu, Santi Agustina; Simatupang, Togar Mangihut; Novani, Santi
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 8 No. 2 (2025): January - June Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v8i2.3223

Abstract

This article explores the portrait of tourism entrepreneurship in the context of a super-priority destination. This study employed a mixed-methods approach, combining a survey of 73 tourism entrepreneurs and an in-depth interview with four entrepreneurs representing the dominant business sectors of food and beverage service, creative business, accommodation, and tourist attraction within the destination. The findings revealed that most businesses were relevant to food and beverage and creative initiatives. They were relatively mature in the tourism business, with the primary motive for the business opportunity being financial benefits. The critical business challenges identified were inadequate marketing prowess, reduction in demand, shortage of human skills and lack of collaboration among stakeholders. In general, the current development of tourism entrepreneurship in this area is in a phase of slight increase. The findings contributed to the enrichment of the literature on tourism entrepreneurship. This study also supported business development, informed policymakers, and promoted sustainable tourism development.
Pengaruh Kualitas Pelayanan, Promosi, dan Suasana Toko dalam Meningkatkan Kepuasan serta Loyalitas Pelanggan: Studi Kasus Momoyo Cabang Balige Simorangkir, Paulus; Juniastika, Trisya; Mayadinata, Joy; Manik, Safrina; Manalu, Santi Agustina
ProBisnis : Jurnal Manajemen Vol. 16 No. 06 (2025): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze how service quality, promotion, and store atmosphere can affect customer satisfaction and loyalty at Momoyo Balige Branch. The method used involves an explanatory quantitative approach, through a survey conducted on 251 respondents from Del Institute of Technology students. The data from the survey was then analyzed using multivariate regression techniques. The results of the study show that the three independent variables have a positive and significant effect on customer satisfaction and loyalty. Service quality and store atmosphere appear to be the most dominant factors here, while promotion has the least influence, although it is still significant overall. Findings such as these truly emphasize the importance of continuously improving service standards, store comfort, and relevant promotions in order to build customer satisfaction and loyalty in a sustainable manner.
Analisis Strategi Pemasaran Spotify Berdasarkan Marketing Mix 7P dalam Meningkatkan Brand Awareness, Loyalitas, dan Keputusan Berlangganan Premium: Studi Kasus Mahasiswa Institut Teknologi Del Purba, Arika; Pardosi, Citra; Manurung, Pavel; Siringoringo, Cristin; Manalu, Santi Agustina
Economic Reviews Journal Vol. 5 No. 1 (2026): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v5i1.986

Abstract

This research analyzes the influence of Spotify's marketing strategy based on the 7P marketing mix in increasing brand awareness, loyalty, and Premium subscription decisions among students of Del Institute of Technology. The research background arises from the low conversion rate of free users to Premium despite Spotify's strong brand awareness. Using a mixed method, data was collected through a Likert scale questionnaire and in-depth interviews with selected respondents. The results showed that most of the 7P elements, such as product, place, physical evidence, and process, received high ratings, while price was the weakest factor because it was considered less affordable. Brand awareness and loyalty are in the high category, but the subscription decision is still hampered by the low perceived need before trying Premium services. The research also resulted in recommendations for new, more adaptive strategies, including flexible pricing schemes, academic thematic promotions, as well as the integration of learning support features specifically available to Premium users. Overall, Spotify's marketing strategy was found to have a positive effect, but adjustments to pricing, promotions, and benefits education are needed to increase the conversion of students into Premium subscribers.
Strategi Content Marketing untuk Mendorong Engagement Pelanggan Studi Kasus: Caldera Coffee and Resto Balige Sitorus, Clara Sri Putri; Simarangkir, Tony Rivandre; Simamora, Mia Daniella Morette; Simanjuntak, Intan Pretti; Manalu, Santi Agustina
Economic Reviews Journal Vol. 5 No. 1 (2026): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v5i1.993

Abstract

                The sustainability of micro, small, and medium enterprises (MSMEs) is increasingly dependent on the efficiency of their digital processes. This study addresses the inconsistency and fluctuating sales at Caldera Coffee and Resto, a culinary business whose performance is hindered by an unstructured digital content marketing workflow. The research aimed to formulate an optimized content marketing strategy model using the rigorous framework of Business Process Improvement (BPI). Employing a qualitative descriptive approach with a case study design, the methodology focused on comparative process analysis: AS-IS (Current State) and TO-BE (Future State), complemented by correlation analysis and strategic SWOT synthesis. The AS-IS analysis successfully mapped the current ad-hoc content process and identified three critical process bottlenecks (waste): Delay in managerial approval, Rework caused by the absence of visual quality SOPs, and Context Switching leading to operational and budget inefficiency. Empirically, the study found a strong positive correlation between Customer Engagement Rate and daily sales, underscoring the necessity of quality and consistency. To eliminate these process wastes, the TO-BE model proposes a lean and standardized workflow anchored on three pillars: Content Quality Standardization (to resolve rework), Workflow De-Centralization through formalized content calendars (to eliminate delay), and Value-Based Budgeting (to ensure resource efficiency). This BPI-based model fundamentally redesigns the content creation process, offering a practical framework for the culinary sector to achieve higher content consistency, improved operational efficiency, and sustainable customer engagement.
PENGARUH KUALITAS PELAYANAN DAN BRAND EQUITY TERHADAP LOYALITAS PELANGGAN: STUDI KASUS SIPPIN CABANG BALIGE Genaldo Pakpahan; Avoan Nababan; Tresy Sitio; Santi Agustina Manalu
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 11 No. 04 (2025): Volume 11 No. 04 Desember 2025 In Process
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v11i04.10670

Abstract

This study aims to analyze the effect of service quality and brand equity on customer loyalty at Sippin Balige, which operates in a competitive tourism-based market environment. This study addresses the empirical gap where service quality and brand equity are rated highly by customers, but do not significantly shape loyalty. Using a quantitative approach and involving 200 respondents, data were collected through a Likert scale questionnaire and analyzed through validity and reliability tests, classical assumption tests, multiple linear regression, and bootstrapping. The results show that service quality and brand equity have a positive but insignificant effect on customer loyalty, both partially and simultaneously. Bootstrapping analysis reinforced these findings, where the coefficient estimates were stable but the confidence intervals still crossed zero. These findings indicate that customer loyalty is not only determined by service quality and brand equity, but is also influenced by other factors. This study makes a theoretical contribution by highlighting the paradox between positive customer perceptions and low loyalty in the context of the contemporary beverage industry in tourist areas such as Balige.
Co-Authors Avoan Nababan Benedikta Anna Haulian Siboro Elserida Nababan Genaldo Pakpahan Juniastika, Trisya Lumbanraja, Rully Cesarlin Manik, Safrina Manurung, Pavel Mayadinata, Joy Munthe, Denis Saido Nababan, Elserida Pardede, Rebecca Christina Pardosi, Citra Purba, Arika Rashmi Ranjan Panigrahi Santi Novani Simamora, Mia Daniella Morette Simanjuntak, Intan Pretti Simanjuntak, Mariana Simarangkir, Tony Rivandre Simorangkir, Paulus Sinaga, Ulimayen Siringoringo, Cristin Sitorus, Clara Sri Putri Situmorang, Adelifa Togar M Simatupang Tresy Sitio Yosef Barita Sar Manik