Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Ekobis: Jurnal Ilmu Manajemen dan Akuntansi
Nuning Lisdiana
Prodi Manajemen Fakultas Ekonomi Universitas Boyolali
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH LOKASI, SUASANA CAFE, DAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN Sriyani Sriyani; Unna Ria Safitri; Nuning Lisdiana
EKOBIS Vol 10 No 2 (2022)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v10i2.829

Abstract

ABSTRACT “This study aims to determine the influence of location, café atmosphere and social media on the purchasing decisions of Waroeng Damandiri Selo Boyolali consumers. The data collection technique for distributing questionnaires with a sample of 100 respondents used the Accidental sampling method”. The research methods used are quantitative methods and descriptive analysis of case studies. Testing data instruments with validity and reliability tests, data analysis used normality tests, multi choline therapy tests, heteroscedasticity tests, autocorrelation tests with durbin Watson tests and hypothesis tests to find out between variables have a significant relationship. the results of the t-test study ( partial ) obtained tcount the location variable 0.934 < 1984 and a significant value of 0.353 > 0.05 which means insignificant. So Ho was accepted and Ha was rejected. The café atmosphere variable resulting from the calculation of the t-test ( partial) obtained 15 tcount, the café atmosphere variable 0.955 < 1.984 and the significant value 0.342 > 0.05 which means insignificant. And the social media variable obtained t-test calculation ( partial) obtained calculate the social media variable 6,174 >1,984 and a significant value of 0.000 < 0.05 which means significant. The results of the F test (simultaneous) obtained Fcounted 53,964 > 2.70 using a α (alpha) level of 0.05 or 5% then Ho was rejected and Ha was accepted. it can be concluded that all independent variables simultaneously affect the dependent variables. Keywords : Location, Cafe Atmosphere, Social Media and Purchasing decisions
PENGARUH KUALITAS PELAYANAN, FASILITAS DAN HARGA TERHADAP KEPUASAN KONSUMEN HOMESTAY PONDOK MERAPI SELO Latifah Izzati; Listyowati Puji Rahayu; Nuning Lisdiana
EKOBIS Vol 10 No 2 (2022)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v10i2.832

Abstract

This study aims to determine whether the quality of service, facilities and prices affect the satisfaction of homestay Pondok Merapi Selo customers. The population in this study were consumers who stayed at homestays in Pondok Merapi. Data collection technique through the distribution of questionnaires with a sample of 100 respondents. The research method is a quantitative method. Testing of data instruments is carried out with validity and reliability tests, for data analysis, normality tests, multicholinearity tests, heteroskedasticity tests, autocorrelation tests, and hypothesis tests are used to find out whether between variables have a significant relationship . The results showed that the service quality variable of calculated t value of 0.681 < t of table 1.984 and the sig value of 0.498 > of sig of 0.05 which means insignificant. While the facility variable partially t counts 2.879 > t table 1.984 and the sig value is 0.005 > 0.05 which means significant. And the price variable is partially calculated t value 2.879 > t table 1.984 and sig value 0.005 > sig 0.05 which means significant . The result of the F test calculated 36.634 > the value of the table F using the α ( alpha ) 0.05 or 5 % then Ho was successfully rejected and Ha was accepted. Ho's refusal is evidenced by the calculation results that the value of Sig ( 0.000 ) < of a ( alpha ) 0.05 so that it can be concluded that all independent variables simultaneously affect the independent variable, namely consumer satisfaction.
Co-Authors Latifah Izzati Listyowati Puji Rahayu Safitri, Unna Ria Sriyani Sriyani