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All Journal AL MUNIR : Jurnal Komunikasi dan Penyiaran Islam Ilomata International Journal of Social Science Communicator Sphere Jurnal Komunikasi, Masyarakat Dan Keamanan KINEMA
Vannyora Okditazeini
UIN Mahmud Yunus Batusangkar
Religion Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Hybriding Technology In Organizational Communications In Government Vannyora Okditazeini
AL MUNIR : Jurnal Komunikasi dan Penyiaran Islam Volume 13 Nomor 02 Tahun 2022
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/amj-kpi.v13i02.4707

Abstract

The development of industry 4.0 has blurred the distance between the government and society through hybridization of technology that is applied by the government to support government transformation at the organizational and bureaucratic levels which can improve changes in organizational relations for the better. This can be seen from the new application that is used to become a bridge between the government and its citizens. In addition, the use of technology in the implementation of government performance that is more effective and efficient causes government organizations to be far from being as rigid as what has been attached to organizations so far. This research is a meta-synthesis research with a qualitative meta-aggregation approach. The results of the study show that based on the application of technology in government organizations, hybridization of technology within government organizations requires integration between information technology and social sciences, because technological hybridization is basically an organization that must be regulated.
Strategi Komunikasi Pemasaran Hotel Emersia Batusangkar Dalam Meningkatkan Pengunjung Pasca Pandemi Covid-19 Wisyani; Vannyora Okditazeini
Communicator Sphere Vol. 3 No. 1 (2023): June 2023
Publisher : Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55397/cps.v3i1.38

Abstract

Penelitian ini bertujuan untuk mengetahui bentuk strategi komunikasi pemasaran Hotel Emersia Batusangkar dalam meningkatkan pengunjung pasca pandemi covid 19 serta faktor pendukung dan penghambat strategi komunikasi yang dilakukan Hotel Emersia Batusangkar. Jenis penelitian ini adalah Kualitatif Deskriptif dengan menggunakan teknik pengumpulan data Observasi, wawancara dan Dokumentasi. Penelitian ini menggunakan teori Integrated Marketing Communication (IMC). Hasil penelitian ini menunjukkan bahwa Strategi Komunikasi Pemasaran Hotel Emersia Batusangkar dalam meningkatkan pengunjung pasca pandemi covid 19 dilakukan dengan lima (5) bentuk yaitu: a) Sales promotion meliputi diskon reguler, sampel produk, dan diskon spesial (diskon 60% saat soft opening), serta promo paket wedding; b) Publicity and public relations dengan menggunakan berbagai platform online yaitu pegi-pegi.com, tiket.com, boking.com, traveloka, vio.com. Tripadvisor, Agoda, dan Bluepllow.com; c) Events and experience dengan kegiatan olahraga, pertunjukan kesenian; d) Direct marketing dengan melakukan pengenalan hotel Emersia Batusangkar kepada perusahaan-perusahaan dan instransi-instansi serta dengan e-mail pengunjung; dan e) Interactive marketing yang bersifat daring untuk mengikat pelanggan dan pelanggan potensial.
Fandom Digital Sebagai Digital Labour : Antara Prosumer dan Eksploitasi Kapitalis Vannyora Okditazeini
Jurnal Komunikasi, Masyarakat Dan Keamanan Vol 5 No 2 (2023): Oktober 2023
Publisher : LPPMP Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/komaskam.v5i2.2931

Abstract

Artikel ini bertujuan untuk menelaah peleburan budaya produsen ke konsumen atau yang dikenal dengan istilah prosumer dari fenomena fandom di kalangan anak muda. Poin terpenting dari artikel ini menitikberatkan pada analisis terhadap aktivitas fandom sebagai produsen makna yang mengartikulasikan dan membuat makna sendiri serta bagaimana fandom menjadi proyek eksploitasi dari produsen industri hiburan untuk tetap mendapatkan keuntungan, yang akan dielaborasi dengan konsep digital labour dari Christian Fuchs. Aktivitas ini terlihat dalam berbagai fansite yang mereka produksi sendiri sebagai bentuk loyalitas terhadap selebritas yang mereka sukai, diantaranya: fanbase dan fanfiction. Tulisan ini merupakan tulisan konseptual dengan menggunakan meta-sintesis dengan cara merangkum hasil-hasil penelitian yang bersifat deskriptif kualitatif. Observasi tulisan ini menunjukkan bahwa beberapa bentuk digital labor yang dilakukan fans diantaranya: (1) pembuatan fansite oleh fans; (2) agen dan distributor dalam penjualan merchandise; (3) penjualan foto candid; (4) fan fiction; (5) penggiring opini dan mobilisasi fans; (6) memperluas rekognisi; dan (7) melakukan voting global untuk berbagai penghargaan musik.
AMBIVALENSI TEKNOLOGI KOMUNIKASI DALAM FENOMENA GLOBAL VILLAGE VS GLOBAL PILLAGE Vannyora Okditazeini
KINEMA: Jurnal Komunikasi dan Penyiaran Vol. 2 No. 1 (2023): KINEMA: Jurnal Komunikasi dan Penyiaran
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/kinema.v2i1.10460

Abstract

This paper elaborates on how the development of communication media enables us to communicate with anyone, anywhere. "Everywhere" becomes "nowhere," a concept commonly referred to as globalization. However, like a double-edged sword, globalization, as a manifestation of the global village, has given rise to the sensation of being 'plundered,' commonly known as global pillage. This paper is a conceptual piece that adapts the meta-synthesis methods of Francis and Baldesari by incorporating the concepts of the global village and global pillage put forth by Marshall McLuhan. The results reveal that the phenomenon of globalization, as a synthesis of the global village and global pillage, has brought about several key issues that require critique and should not be taken for granted. The Global village undeniably offers numerous advantages, including: (1) reducing the constraints of time and space, (2) enhancing communication and information dissemination, (3) self-improvement opportunities, (4) transforming audiences from passive consumers to active participants in media consumption, (5) fostering dynamic relationships between the local and the global, among others. On the other hand, the negative consequences emerge as the phenomenon of global pillage, including: (1) increased unemployment due to the inability to compete with global resources, (2) declining per capita income, (3) widespread layoffs, (4) reduced public services, (5) a deteriorating work environment, (6) the demise of small businesses, and (7) the emergence of dialectical relationships between democracy and globalization.
KOMUNIKASI VERBAL DAN NON VERBAL ANTARA GURU DENGAN SISWA TUNARUNGU DI SLBN 1 PADANG PANJANG Ranny Fitri; Vannyora Okditazeini
KINEMA: Jurnal Komunikasi dan Penyiaran Vol. 3 No. 1 (2024): KINEMA: Jurnal Komunikasi dan Penyiaran
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/kinema.v3i1.10878

Abstract

This research is motivated by the fact that deaf children's ability to communicate verbally and non-verbally requires assistance from individuals who understand such communication methods. One of these sources of support is the guidance provided by school teachers on how verbal and non-verbal communication is conducted. This study involves direct observations in the classroom setting and interviews with teachers and students as the primary data sources. The type of research used by the researcher is descriptive qualitative, a study that provides an overview and analyzes data based on field observations. The phenomenological approach is employed to interpret the underlying causes of the issues being investigated. The results of this research indicate that verbal communication used by teachers at SLB N 1 Padang Panjang includes delivering clear instructions, using pictures and visualizations, employing educational aids, utilizing texts and writings, and encouraging active participation. Non-verbal communication at SLB N 1 Padang Panjang involves body language, facial expressions, hand gestures, eye contact, utilizing visual media, and employing communication aids. The appropriate use of body language will assist students in understanding the messages conveyed by the teacher.
RESPON MAHASISWA FUAD UIN MAHMUD YUNUS BATUSANGKAR DALAM MENANGGAPI KONTEN DAKWAH ISLAM DI MEDIA SOSIAL TIKTOK Nur Evi Yulianti; Vannyora Okditazeini
KINEMA: Jurnal Komunikasi dan Penyiaran Vol. 3 No. 2 (2024): KINEMA: Jurnal Komunikasi dan Penyiaran
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/kinema.v3i2.14031

Abstract

This research aims to understand how students from FUAD UIN Mahmud Yunus Batusangkar respond to Islamic dakwah content on TikTok. The theory used in this research is the S-O-R (Stimulus-Organism-Response) theory. This research uses a quantitative research methodology with a descriptive approach by using the Product Moment correlation significance test, comparing rCalculated with rTable. The data collection technique used is by distributing questionnaires to students of the Faculty of Ushuluddin, Adab, and Dakwah from the 2020, 2021, 2022, and 2023 cohorts with a total sample of 90 respondents. The research found that there is a fairly strong relationship between the dakwah content variable and the student response, where the results from the Product Moment correlation test obtained a coefficient value of 0.463, indicating a fairly strong positive relationship between the two variable values. This can also be seen from the dakwah content variable aspects of practicing faith, implementing amar makruf nahi mungkar, building an Islamic community, spreading the creed, and achieving welfare with a grand mean value of 3.46, which makes student response necessary for dakwah content on TikTok. For the student response variable aspects of attitude, opinion, behavior, cognition, affection, and conation with a grand mean value of 3.34, this makes the student response also influential in the dakwah content on TikTok. The coefficient of determination (R Square) value is 21.4%, indicating that the response of FUAD UIN Mahmud Yunus Batusangkar students to Islamic dakwah content on TikTok is 21.4. However, the unique findings in this study indicate that it turns out that FUAD students who consume Islamic preaching content on Tiktok social media are only a few or do not really respond to the preaching content.
STRATEGI PERSONAL BRANDING SEBAGAI PENDAKWAH DIGITAL PADA AKUN INSTAGRAM @ALFATAHAR_ Rahmatika; Vannyora Okditazeini
KINEMA: Jurnal Komunikasi dan Penyiaran Vol. 4 No. 2 (2025): KINEMA: Jurnal Komunikasi dan Penyiaran
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/kinema.v4i2.16550

Abstract

This research is motivated by the rapid development of the digital world which also supports the role of da'wah on social media. The Instagram platform is one of the favorite platforms to convey da'wah online/digital-based. This digital dawah is one of the da'wah models that is widely used by the millennial generation because its teaching through the media and this da'wah model can be accessed anytime and anywhere. The purpose of this study is to analyze personal branding strategies as digital preachers on @alfatahar_ Instagram account. This study uses a descriptive qualitative method using the Miles & Huberman data collection technique. Data was collected from @alfatahar_ account uploads using purposive sampling techniques according to certain criteria, and data was taken from interviews with Sahar Alfatahar, the owner of the @alfatahar_ Instagram account. The results of the study show that the personal branding strategy that Sahar applied to her Instagram account is @alfatahar_ very effective in shaping her image as a digital preacher. Based on the analysis of the concept of forming personal branding according to Peter Montoya, it was found that almost all of its elements are; specialization, leadership, personality, distinctiveness, visibility, unity, persistence and goodwill, are applied by @alfatahar_ both in their daily lives and in the activities and content they upload on social media, especially Instagram. This can be seen from the consistency of the content, the distinctive communication style, the professional impression displayed, and the high level of audience engagement.
Algorithmic Morality and Local Value Anchors: How ABS–SBK Mediates Digital Populism in Indonesia’s Regional Politics Yayuk Lestari; Rinaldi; Vannyora Okditazeini
Ilomata International Journal of Social Science Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i2.1990

Abstract

This study explores the intersection between social media discourse in West Sumatra and formal governmental processes, focusing on the cultural idiom Adat Basandi Syarak, Syarak Basandi Kitabullah (ABS–SBK). This Minangkabau moral framework is analyzed as a highly "amplifiable" tool within algorithmic media environments. Utilizing digital discourse analysis and online trace mapping, the research examines how moral emotions expressed online are magnified by media gatekeeping and subsequently integrated into formal policy deliberations. Theoretically, the study introduces "local-value-anchored digital populism" to explain how localized idioms become institutionally actionable within Indonesia’s regional politics. Data sources include social media content from key figures, user interactions, news reports, and official documents. The findings reveal a recurring affective-institutional pattern: digital emotions are amplified by news media and then translated by local authorities and customary institutions into formal regulations or initiatives. This dynamic emerges from the convergence of three forces: public emotions, social media algorithms, and institutional structures. When used as a moral frame, the ABS–SBK idiom bridges public affective responses with state procedures, transforming local values into policy language and sources of political legitimacy. Consequently, digital populism in West Sumatra serves as a form of symbolic power construction. It reconfigures the relationship between religion, customary authority, and the state within the digital public sphere, moving beyond mere value-based communication to influence formal institutional channels like bylaws and customary councils.
Co-Authors Lestari, Yayuk Nur Evi Yulianti Rahmatika Ranny Fitri Rinaldi Wisyani