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All Journal Jurnal Manajemen Informatika dan Sistem Informasi Media Bina Ilmiah
Manda Rahmat Husein Lubis
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PERAN E -SERVICE QUALITY DAN POSITIVE E_WOM DALAM MENGUKUR INTENTION TO USE PADA APLIKASI SHOPEE FOOD Denny Purnomo; Manda Rahmat Husein Lubis; Diovianto Putra Rakhmadani; Maliana Puspa Arum; Luthfi Zian Nasifah
Jurnal Manajemen Informatika dan Sistem Informasi Vol. 6 No. 1 (2023): MISI Januari 2023
Publisher : LPPM STMIK Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36595/misi.v6i1.670

Abstract

Tingginya konsumsi masyarakat terhadap layanan online food delivery menciptakan persaingan yang ketat antar penyedia layanan aplikasi. Hasil survey menemukan bahwa terjadi peningkatan penggunaan layanan online food delivery sebesar 20% pada era pandemi Covid-19. Ketatnya persaingan tersebut menuntut layanan online food delivery memberikan kualitas pelayanan yang terbaik. Penelitian ini bertujuan untuk mengetahui pengaruh e-service quality dan positive e-WOM terhadap intention to use aplikasi online food delivery di Kabupaten Banyumas. Penelitian ini dilakukan dengan menggunakan metode Structural Equation Modeling-Partial Least Squares (SEM-PLS). Teknik yang digunakan dalam pengambilan sampel menggunakan metode purpossive sampling yang melibatkan 100 orang responden dengan kriteria usia minimal 17 tahun, berdomisili di wilayah Banyumas, serta telah menjadi pengguna aplikasi online food delivery minimal 1 bulan. Pengambilan data menggunakan kuesioner dengan skala likert 1 sampai 5 yang didistribusikan melalui Google Form.. Hasil penelitian menunjukkan bahwa variabel e-service quality berpengaruh positif signifikan terhadap positive e-WOM dan variabel positive e-WOM berpengaruh positif signifikan terhadap intention to use. Sehingga, untuk meningkatkan intention to use pada aplikasi online food deliivery di Kabupaten Banyumas dapat melalui peningkatan e-service quality dan positive e-WOM.
OPTIMALISASI POTENSI LOKAL PAMELO: FORMULASI DAN ANALISIS KELAYAKAN EKONOMI CAMILAN SEHAT INOVATIF UNTUK PEMBERDAYAAN EKONOMI KREATIF PEREMPUAN DI DEWITAN Muhammad Syakib Asqalani Rifai; Pandu Sapto Desmantyo; I Gusti Ayu Citra Dewi; Manda Rahmat Husein Lubis; Rochmah Dewi Suryani
Media Bina Ilmiah Vol. 20 No. 3: Oktober 2025
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pamelo (Citrus maxima) is a leading local commodity in Cibiru Wetan Village, Bandung Regency, rich in vitamin C, dietary fiber, and antioxidants. However, its utilization remains limited to fresh consumption and has not been optimally directed toward producing value-added processed products. This study aims to develop healthy snacks based on pamelo using food dehydrator technology, analyze their economic feasibility, and design a participatory and sustainable business model based on women-led creative economy in rural communities. The research employed an experimental approach that included the analysis of raw material potential, prototype development in three product variants (chips, snack bars, and cookies), sensory evaluation by 30 semi-trained panelists, as well as market surveys and business feasibility analysis. Results showed that pamelo chips obtained the highest scores for texture and overall acceptability. Economic analysis indicated an average profit margin of 38%. Additionally, a zero-waste approach was applied by utilizing pamelo peel and pith as supplementary ingredients. The findings demonstrate that the integration of food technology with local creative economic empowerment constitutes an innovative and effective strategy for developing adaptive and sustainable village-based food industries rooted in regional potential
Co-Authors Denny Purnomo Diovianto Putra Rakhmadani I Gusti Ayu Citra Dewi Luthfi Zian Nasifah Maliana Puspa Arum Muhammad Syakib Asqalani Rifai Pandu Sapto Desmantyo Rochmah Dewi Suryani