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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH International Journal Reglement & Society (IJRS)
Nirmadarningsih Hiya
Politeknik Negeri Medan
Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Building a Business Model for Micro, Small and Medium Enterprises (MSME) after the Covid-19 Pandemic (Case Study of MSME Fried Onions UMI 4 R Kitchen) Nurlinda Nurlinda; Vivianti Novita; Dina Arfianti Siregar; Zulia Hanum; Nirmadarningsih Hiya
International Journal Reglement & Society (IJRS) Vol 4, No 1 (2023): January -April
Publisher : International Journal Reglement & Society (IJRS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55357/ijrs.v4i1.297

Abstract

This research provides an overview of Micro, Small and Medium Enterprises (MSMEs) that will build and are starting a business, so they can obtain simple information to design a business model according to the intended market segment.   The purpose of the business planning model canvas is to get information about the best planning for a business if it is applied as an appropriate technology and model in MSMEs.   The long-term goal of this research is to provide literacy to MSMEs on how to develop a business model concept that is that is easy, simple and complete.    This research will also contribute to new and pioneering MSME actors in designing business models before building a business.   This will help MSMEs in mapping each business segment, so that potential risks can be found early on and the solutions needed.   The long-term business model design will serve as a guide and help MSMEs survive crisis such the COVID-19 Pandemic, so that they are not shaken immediately when the crisis comes.  This research is a qualitative research.   Data collection techniques were carried out using a combination of interviews and Group Discussion Forums.  Data analysis used descriptive analysis and BMC matrix.   The results of the study that BMC for fried onion MSMEs UMI 4R Kitchen can be concluded that of the nine BMC elements, there are six elements that must be improved, namely Customer Segment elements, Channel Elements, Value Propositions Elements, Key resources elements, Key partners elements; and cost structure elements.
OPTIMALISASI PERHITUNGAN HARGA POKOK PRODUK MELALUI PENGGUNAAN APLIKASI HPPPRO Nurlinda Nurlinda; Azzanuddin Azzanuddin; Vivianti Novita; Purwa Hasan Putra; Nirmadarningsih Hiya
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 1 (2025): February 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i1.2759

Abstract

Abstract: This study aims to produce an application to help MSMEs in calculating the cost of goods produced, predicting selling prices with competitive margin levels and producing financial reports that can be used as supporting data in making business decisions. The cost of goods is urgently studied because the determination of the wrong cost of goods and not in accordance with the business carried out by MSME entrepreneurs will have an impact on the selling price set. This research is a qualitative study. Data collection techniques are carried out using a combination of Observation, interviews, surveys and FGDs and data analysis using full costing, and descriptive analysis. User satisfaction is measured using webqual 4.0. The results of the study produce an application for cost of goods, contribution margins and selling price projections. Keywords: Cost Price, Selling Price, Application Utilization, MSMEs Abstrak: Penelitian ini bertujuan untuk menghasilkan apalikasi  untuk membantu UMKM dalam menghitung harga pokok barang yang dihasilkan, memprediksi harga jual dengan tingkat margin yang kompetitiv serta menghasilkan laporan keuangan yang dapat digunakan sebagai data dukung dalam pengambilan keputusan bisnis. Harga pokok menjadi urgen diteliti karena penetapan harga pokok yang salah dan tidak sesuai dengan bisnis yang dilakukan oleh pengusaha UMKM akan berdampak pada harga jual yang ditetapkan. Penelitian ini merupakan penelitian kualitatif. Teknik pengumpulan data dilakukan menggunakan kombinasi Observasi, wawancara, survei dan FGD serta analisis data menggunakan full costing, dan analisis deskripsi. Kepuasan pengguna diukur menggunakan webqual 4.0. Hasil penelitian menghasilkan aplikasi harga pokok, margin kontribusi dan proyeksi harga jual. Kata kunci: Harga Pokok, Harga Jual, Pemanfaatan Aplikasi, UMKM
Co-Authors Azzanuddin Azzanuddin Dina Arfianti Siregar - Efni Siregar & Vivianti Novita - Nurlinda Putra, Purwa Hasan Zulia Hanum