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All Journal Jurnal Mirai Management EQIEN - JURNAL EKONOMI DAN BISNIS Golden Ratio of Marketing and Applied Psychology of Business
jajang sugiat
STIE Yasa Anggana Garut
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH PENETAPAN HARGA PRODUK TERHADAP LOYALITAS PELANGGAN STUDI KASUS PADA PUSAT GROSIR BANDUNG jajang sugiat; Suca Rusdian; Yuni Maryani
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 04 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i04.1296

Abstract

Customer loyalty needs to understand the buying cycle. The purchase cycle starts from the consumer making a purchase for the first time then the consumer will conduct a post-purchase evaluation on the product, after which the consumer will decide to buy the product again or not. This research is stated in the hypothesis that there is a positive influence between pricing on customer loyalty (Study at Bandung Wholesale Center). The population in this study are customers who make purchases at the Bandung Wholesale Center which are unlimited (infinite). In determining the number of samples will be used based on the calculation of the Lamshow formula. Then the size of the sample based on the number of populations who buy products at the Bandung Wholesale Center is the result of calculations obtained by the value of n = 68, the number of respondents studied is 68 people. Based on the results of calculations using Pearson Product Moment correlation coefficient analysis partially Product Pricing (X) has an effect on Customer Loyalty (Y) can be obtained the result is 0.855 which indicates a very strong influence between Product Pricing and Customer Loyalty. The correlation value which is between 0.800-1000 is in a strong interval, so it can be said that Product Pricing is a priority role for Customer Loyalty.
Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Indihome Studi Kasus Pada Pt.Telekomunikasi Indonesia Kandatel Garut Jajang Sugiat
Jurnal Mirai Management Vol 8, No 2 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i2.5600

Abstract

ABSTRAK PT. Telkom Kandatel Garut senantiasa perlu meningkatkan kualitas produk dan kualitas pelayanan demi menjaga kepuasan pelangganya. Hal ini penting agar loyalitas pelanggan yang telah ada dan kesuksesan selama ini diraih dapat tetap dipertahankan dan kedepanya berusaha untuk selalu ditingkatkan agar dari waktu ke waktu apabila kualitas produk dan kualitas pelayanan baik, maka akan berpengaruh terhadap kepuasan pelanggan. Penelitian ini bertujuan untuk pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan di PT. Telkom Kandatel Garut. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian deskriptif, Dalam penelitian ini analisis kuantitatif dilakukan dengan menggunakan analisa koefisien kolerasi. Hasil penelitian ini menunjukan bahwa terdapat pengaruh yang signifikan antara kualitas produk dengan kepuasan pelanggan di PT. Telkom Kandatel Garut, terdapat pengaruh signifikan antara kualitas pelayanan dengan kepuasan pelanggan di PT. Telkom Kandatel Garut, serta terdapat pengaruh signifikan antara kualitas produk dan kualitas pelayanan terhadap kepuasan pelanggan di PT. Telkom Kandatel Garut. Dengan melihat adanya pengaruh yang signifikan antara kualitas produk dan kualitas pelayanan terhadap kepuasan pelanggan di PT. Telkom Kandatel Garut. Maka perusahaan harus lebih meningkatkan kualitas produk dan kualitas pelayanan agar kepuasan pelanggan tetap terjaga. Kata kunci : Kualitas Produk, Kualitas Pelayanan, Kepuasan Pelanggan
Understanding Consumer Behavior in Marketing Management: A Descriptive Study and Review of Literature Suca Rusdian; Jajang Sugiat; Yusuf Tojiri
Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 2 (2024): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v4i2.416

Abstract

This research aims to explore the multifaceted nature of consumer behavior in marketing management by synthesizing literature on individual characteristics, social influences, cultural factors, and technological advancements. The study employs a comprehensive review methodology to analyze existing research findings and identify key insights into consumer decision-making processes and preferences. Drawing from diverse disciplines such as psychology, sociology, and marketing, the research investigates the interplay between individual traits, social dynamics, cultural norms, and technological innovations in shaping consumer behavior patterns. Methodologically, the study utilizes a systematic literature review approach to collate and analyze relevant literature, identifying common themes, theoretical frameworks, and empirical findings. The results of the research reveal the significant impact of individual characteristics, such as personality traits and values, on consumer preferences and purchasing behaviors. Moreover, social influences, including social identity theory and reference groups, emerge as critical determinants of consumer decision-making processes. Cultural factors, as elucidated by Hofstede's cultural dimensions theory, play a pivotal role in shaping consumer attitudes and behaviors across diverse cultural contexts. Additionally, technological advancements, particularly in social media and artificial intelligence, have transformed consumer behavior patterns, creating new opportunities and challenges for marketers. The findings underscore the importance of understanding the complex interactions between individual, social, cultural, and technological factors in designing effective marketing strategies.
Co-Authors Suca Rusdian Yuni Maryani Yusuf Tojiri