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All Journal Jurnal Mirai Management Jurnal Mantik International Journal on Social Science, Economics and Art Golden Ratio of Marketing and Applied Psychology of Business Jurnal Masyarakat Berdikari dan Berkarya (MARDIKA)
Yusuf Tojiri
STIE Yasa Anggana Garut
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Nilai Pelanggan dan Kepercayaan Pelanggan Terhadap Loyalitas Pelanggan Studi Pada Jasa Karunia Tour & Travel Garut Yusuf Tojiri; Suca Rusdian
Jurnal Mirai Management Vol 8, No 1 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.4095

Abstract

Perkembangan biro perjalanan wisata di Indonesia khususnya di Kabupaten Garut berkembang sangat cepat. Persaingan dalam dunia jasa pariwisata menuntut setiap perusahaan untuk lebih cermat dalam menentukan strategi bersaingnya agar dapat memenangkan persaingan. Tujuan dari penelitian ini adalah untuk mengetahui nilai pelanggan, kepercayaan pelanggan, loyalitas pelanggan, bagaimana pengaruh nilai pelanggan terhadap loyalitas pelanggan, bagaimana pengaruh kepercayaan pelanggan terhadap loyalitas pelanggan, dan bagaimana pengaruh nilai pelanggan dan kepercayaan pelanggan terhadap loyalitas pelanggan. Metode yang digunakan dalam penelitian ini adalah metode deskriptif dan asosiatif dengan pendekatan kuantitatif. Berdasarkan hasil uji koefisien korelasi sederhana diperoleh keterangan bahwa nilai pelanggan mempunyai pengaruh yang kuat terhadap loyalitas pelanggan dengan nilai r sebesar 0,624 dan nilai koefisien determinasi sebesar 38,94%. Selanjutnya kepercayaan pelanggan memiliki pengaruh yang sangat kuat terhadap loyalitas pelanggan dengan nilai r sebesar 0,753 dan nilai koefisien determinasi sebesar 56,7%. Nilai pelanggan dan kepercayaan pelanggan secara bersama-sama (simultan) mempunyai pengaruh yang sangat kuat terhadap loyalitas pelanggan dengan nilai r sebesar 0,815 dan nilai koefisien determinasi sebesar 66,4% dan sisanya dipengaruhi oleh faktor-faktor lain yang tidak diteliti dalam penelitian ini. Kata kunci: Nilai Pelanggan, Kepercayaan Pelanggan, Loyalitas Pelanggan.
The influence of personal selling on purchasing decisions study on G99 leather shop leather crafts products Yusuf Tojiri Yusuf
Jurnal Mantik Vol. 7 No. 4 (2024): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i4.4844

Abstract

This research is motivated by the phenomenon of consumer behavior in purchasing leather craft products, where leather craft products are included as exclusive products that need to get the company's attention, so that the company is right in implementing its marketing strategy. The purpose of this research is to determine the influence of personal selling on purchasing decisions at G99 Leather Shop. The research method used in this research is descriptive and associative methods. The analysis techniques used are validity test, reliability test, simple correlation test, determination test and t test. Based on the results of data processing obtained using SPSS Version 22 for Windows software, the instrument used in this research was declared valid and reliable because it had a value greater than the r table of 0.344. Based on the results of the t test (partial), it shows that the significance value of the influence of incentives (X) on purchasing decisions (Y) is 0.000 < 0.005, so the hypothesis is accepted and the calculated t value is 23,762 > t table value 1,668, so H0 is rejected and Ha is accepted. Thus, it is obtained that the hypothesis states that there is a significant influence between personal selling on purchasing decisions at the G99 Leather Shop. From the results of these statistical tests, the author suggests always maintaining personal selling because it influences purchasing decisions for G99 Leather Shop products, so that existing income increases and gets maximum results
SHARING MASYARATAKAT DESA WISATA: PENINGKATAN PERSONALITI BERBASIS KEARIFAN LOKAL Yusuf Tojiri; Rusdian, Suca
Jurnal Masyarakat Berdikari dan Berkarya (Mardika) Vol 2 No 1 (2024): Jurnal Masyarakat Berdikari dan Berkarya (MARDIKA)
Publisher : Fakultas Teknik, Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55377/mardika.v2i1.9945

Abstract

Abstract. The service activity "Travel Village Community Sharing: Personality Improvement Based on Local Wisdom" aims to strengthen the potential of local wisdom-based tourism in the Sindangkasih Tourism Village, Garut Regency. One of the main components of this activity is personal training and local wisdom for village communities. This training aims to increase self-awareness, skills and attitudes in accordance with local wisdom values ​​in the tourism context. Through a participatory approach, the training succeeded in increasing community awareness about the cultural values ​​and local wisdom of their village. Trainees also develop practical skills in the tourism industry, such as communication and marketing skills. Additionally, they are starting to adopt a caring attitude towards the environment and sustainability. This training activity has a positive impact on the development of village tourism, by preparing the community to become part of the growing tourism industry. The conclusion of this activity emphasizes the importance of active community participation in developing local wisdom-based tourism, as well as the need to implement training results in daily practice.
The influence of customer experience on repurchase intention at tekun.id beverage outlets Yusuf Tojiri; Jajang Sugiat
International Journal on Social Science, Economics and Art Vol. 13 No. 4 (2024): February: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijosea.v13i4.422

Abstract

This research aims to determine the influence of customer experience on repurchase intention at Tekun.Id beverage outlets. The research method used is descriptive and associative methods with data collection through surveys using questionnaires. Research respondents are Tekun.Id customers who have made previous purchases. The results of data analysis using SPSS software show that customer experience has a positive and significant influence on repurchase intention. These findings highlight the importance of service quality, positive interactions, and visual elements such as drink color in creating a positive customer experience. Strategic implications involve expanding loyalty programs, improving service quality, and focusing on visual innovation to increase customer retention. The conclusions of this research provide an in-depth understanding of the relationship between customer experience and repeat purchase decisions, which can be a valuable guide for companies in optimizing their marketing strategies.
Understanding Consumer Behavior in Marketing Management: A Descriptive Study and Review of Literature Suca Rusdian; Jajang Sugiat; Yusuf Tojiri
Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 2 (2024): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v4i2.416

Abstract

This research aims to explore the multifaceted nature of consumer behavior in marketing management by synthesizing literature on individual characteristics, social influences, cultural factors, and technological advancements. The study employs a comprehensive review methodology to analyze existing research findings and identify key insights into consumer decision-making processes and preferences. Drawing from diverse disciplines such as psychology, sociology, and marketing, the research investigates the interplay between individual traits, social dynamics, cultural norms, and technological innovations in shaping consumer behavior patterns. Methodologically, the study utilizes a systematic literature review approach to collate and analyze relevant literature, identifying common themes, theoretical frameworks, and empirical findings. The results of the research reveal the significant impact of individual characteristics, such as personality traits and values, on consumer preferences and purchasing behaviors. Moreover, social influences, including social identity theory and reference groups, emerge as critical determinants of consumer decision-making processes. Cultural factors, as elucidated by Hofstede's cultural dimensions theory, play a pivotal role in shaping consumer attitudes and behaviors across diverse cultural contexts. Additionally, technological advancements, particularly in social media and artificial intelligence, have transformed consumer behavior patterns, creating new opportunities and challenges for marketers. The findings underscore the importance of understanding the complex interactions between individual, social, cultural, and technological factors in designing effective marketing strategies.
The influence of customer experience on repurchase intention at tekun.id beverage outlets Yusuf Tojiri; Sugiat, Jajang
International Journal on Social Science, Economics and Art Vol. 13 No. 4 (2024): February: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijosea.v13i4.422

Abstract

This research aims to determine the influence of customer experience on repurchase intention at Tekun.Id beverage outlets. The research method used is descriptive and associative methods with data collection through surveys using questionnaires. Research respondents are Tekun.Id customers who have made previous purchases. The results of data analysis using SPSS software show that customer experience has a positive and significant influence on repurchase intention. These findings highlight the importance of service quality, positive interactions, and visual elements such as drink color in creating a positive customer experience. Strategic implications involve expanding loyalty programs, improving service quality, and focusing on visual innovation to increase customer retention. The conclusions of this research provide an in-depth understanding of the relationship between customer experience and repeat purchase decisions, which can be a valuable guide for companies in optimizing their marketing strategies.
Co-Authors jajang sugiat Jajang Sugiat Suca Rusdian Sugiat, Jajang