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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Ekonomics, Finance, and Management Studies
Mohammad Hari
Universitas Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pelatihan Digital Marketing dan Pengembangan Branding Produk sebagai Variasi Usaha Ekonomi Produktif Rachmad Hidayat; Mohammad Hari; Aniek Indrawati; Ludi Wishnu Wardana; Farij Ibadil Maula; Adelia Rahma
Jurnal Abdimas UNU Blitar Vol 4 No 2 (2022): Volume 4 Nomor 2, Desember 2022
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/jppnu.v4i2.132

Abstract

Bentuk pengabdian masyarakat ini dilakukan agar setiap pelaku UMKM dan anggota Pokdarwis dan organisasi lain sejenis di Desa Kandang Sapi Kecamatan Panggung Rejo Kota Pasuruan dapat dimanfaatkan dengan baik sehingga akan berpengaruh dalam perekonomian pelaku UMKM dan memberikan nilai lebih. Pengabdian ini menawarkan solusi Pelatihan Intensif Kreatifitas Digital Marketing berupa materi secara praktis, melakukan pemasaran langsung secara digital dengan dibuatkan website bisnis, media social, market place dan Pendampingan Pengembangan Branding Produk SERJAP berupa identifikasi mulai dari packing kemasan dalam, packing kemasan luar, logo, pengetahuan dan karakter untuk memasuki dunia wiraswasta. Selain itu, peserta akan mendapatkan pengetahuan tentang pengembangan fisik, mental, kemandirian, dan keterampilan. Harapan sasaran memiliki motivasi, etos kerja yang tinggi, dan dapat menghasilkan karya yang unggul untuk bersaing di dunia luar. UMKM di kawasan wisata religi dapat membentuk wirausaha mandiri dan meningkatkan ekonomi kreatif Indonesia.
Pengembangan Model Pembelajaran Berbasis Kecerdasan Buatan untuk Penilaian Esai Reflektif dan Pemberian Umpan Balik Adaptif bagi Mahasiswa PPG Rachmad Hidayat; Naswan Suharsono; Mohammad Hari
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 10 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i10.9385

Abstract

Reflective essay assessment in the Teacher Professional Education Program (PPG) has an important role in measuring students' depth of understanding, reflective attitude, and professional growth. However, time constraints and the subjectivity of assessment are often obstacles in the evaluation process and providing feedback. This research aims to develop an artificial intelligence (AI)-based learning model to support reflective essay automatic assessment and provide adaptive feedback for PPG students. The development approach used is the ADDIE (Analysis, Design, Development, Implementation, Evaluation) model, but it is focused on the D (Development) stage only. The analysis stage was carried out through a literature study and analysis of the needs of PPG students and lecturers related to essay assessment. The design stage develops an AI system framework that is integrated with reflective assessment rubrics and personalized feedback mechanisms. The development stage produced a prototype of a Natural Language Processing (NLP)-based system that is able to analyze the content of the essay and generate automated data-driven feedback. The results of internal trials show that this model has the potential to improve assessment efficiency, provide faster and more relevant feedback, and encourage students' critical reflection in an ongoing manner. This research contributes to AI-based learning innovations in teacher professional education, especially in improving the quality of formative evaluation based on reflective writing.
Pengembangan Model Pembelajaran Sosial Emosional Berbasis LMS untuk Penguatan Karakter dan Kecakapan Intrapersonal Mahasiswa PPG dalam Konteks Pendidikan Bisnis Rachmad Hidayat; Handri Dian Wahyudi; Mohammad Hari
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9383

Abstract

Strengthening character and intrapersonal skills is a key element in the formation of professional educators, especially in the context of the Teacher Professional Education Program (PPG) in the field of business education. This research aims to develop a social-emotional learning model based on the Learning Management System (LMS) designed to improve self-awareness, emotional management, and personal responsibility of PPG students. The research uses a Research and Development approach with the ADDIE (Analysis, Design, Development, Implementation, Evaluation) development model, but is limited to the initial Implementation stage. The analysis stage was carried out through a literature study and field needs on the importance of social-emotional learning in the PPG curriculum. The design stage involves the preparation of a model structure that includes material elements, reflective activities, and experiential assessments. The development phase resulted in a prototype LMS containing interactive modules, reflection journals, learning videos, and formative quizzes. The initial implementation stage was carried out in small groups to measure initial response, media availability, and substance validation. The results show that this model can facilitate intrapersonal learning in a more independent, flexible, and contextual manner. This model is considered potential as an alternative to strengthening character in teacher professional education in the business sector.
Mendorong inovasi produk dan digitalisasi UMKM melalui challenge based learning Ita Prihatining Wilujeng; Titis Shinta Dhewi; Mohammad Hari; Shafa' Annisa Puspasari; Farhani Shauma Wiyana Putri
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 4 (2025): Juli
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i4.32318

Abstract

Abstrak UMKM memegang peranan penting dalam perekonomian nasional. Namun pada era Society 5.0 seperti saat ini, UMKM harus menghadapi tantangan dalam pemanfaatan teknologi digital dan inovasi produk. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kemampuan pelaku UMKM melalui kegiatan pelatihan dan pendampingan. Metode yang digunakan adalah Challenge Based Learning (CBL), di mana metode ini mendorong pelaku UMKM dalam mengidentifikasi masalah yang dihadapi, merancang solusi, dan mengimplementasikan solusi tersebut di bisnis mereka. Kegiatan pengabdian masyarakat ini meliputi pelatihan inovasi produk dan pelatihan strategi digital marketing. Kegiatan ini dilaksanakan pada pelaku UMKM kerajinan rumah tangga. Hasil kegiatan ini menunjukkan bahwa melalui pendekatan Challenge Based Learning (CBL) yang diterapkan dapat membantu pelaku UMKM dalam menemukan solusi terbaik untuk usahanya, salah satunya melalui pemanfaatan  platform media sosial. Kegiatan ini juga berhasil meningkatkan kemampuan pelaku UMKM baik secara strategis maupun teknis. Melalui pelaksanaan kegiatan ini, tidak hanya berimbas pada peningkatan kemampuan individu saja, tetapi juga berkontribusi dalam memperkuat daya saing UMKM di pasar digital yang makin kompetitif. Kata kunci: UMKM; pemasaran digital; inovasi produk; media sosial; challenge based learning Abstract MSMEs play an important role in the national economy. However, in the current era of Society 5.0, MSMEs must face challenges in utilizing digital technology and product innovation. This community service activity aims to improve the capabilities of MSME actors through training and mentoring activities. The method used is Challenge Based Learning (CBL), where this method encourages MSME actors to identify problems faced, design solutions, and implement these solutions in their businesses. This community service activity includes product innovation training and digital marketing strategy training. This activity was carried out on MSME household craft actors. The results of this activity show that through the Challenge Based Learning (CBL) approach that is applied, it can help MSME actors find the best solutions for their businesses, one of which is through the use of social media platforms. This activity also succeeded in improving the capabilities of MSME actors both strategically and technically. Through the implementation of this activity, it not only has an impact on improving individual capabilities, but also contributes to strengthening the competitiveness of MSMEs in the increasingly competitive digital market. Keywords: SMEs; digital marketing; product innovation; social media; challenge based learning
Co-Authors Adelia Rahma Aniek Indrawati Farhani Shauma Wiyana Putri Handri Dian Wahyudi Ita Prihatining Wilujeng Ludi Wishnu Wardana Maula, Farij Ibadil Naswan Suharsono Rachmad Hidayat Shafa' Annisa Puspasari Titis Shinta Dhewi, Titis