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All Journal JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Pendidikan Ekonomi & Bisnis SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL PENDIDIKAN TAMBUSAI Jurnal Entrepreneur dan Entrepreneurship International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) Journal of Applied Business, Taxation and Economics Reseach J-KIP (Jurnal Keguruan dan Ilmu Pendidikan) International Journal of Humanities Education and Social Sciences Literacy : International Scientific Journals of Social, Education, Humanities International Journal of Economics and Management Research Economics and Business Journal International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities RISK : Jurnal Riset Bisnis dan Ekonomi
Maula, Farij Ibadil
Faculty Of Economics And Business, Universitas Negeri Surabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Attitude Determinant in Entrepreneurship Behavior of Vocational Students’ Entrepreneurship Intention Ludi Wishnu Wardana; Chamdan Purnama; Saiful Anam; Farij Ibadil Maula
Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB) Vol 8 No 1 (2020): Jurnal Pendidikan Ekonomi & Bisnis (DOAJ & SINTA 2 Indexed)
Publisher : Faculty of Economics, State University of Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.194 KB) | DOI: 10.21009/JPEB.008.1.1

Abstract

This study aim to finding the correlation between emotional intelligence, entrepreneurship self-efficacy, entrepreneurship behavioral attitude, and entrepreneurship intention vocational school students. The data were analyzed using the SEM Smart PLS technique. The study revealed that there is a cause and effect correlation between emotional intelligence and entrepreneurship self-efficacy, entrepreneurship behavioral attitude toward entrepreneurship intention on vocational students in Mojokerto regency as described below: 1) empirically, emotional intelligence was proven to have no direct influence on entrepreneurship intention. However, it has a direct and strong influence on entrepreneurship behavioral attitude, 2) entrepreneurship self-efficacy has direct and strong influence on entrepreneurship behavioral attitude and entrepreneurship intention, and entrepreneurship self-efficacy also has indirect influence on the entrepreneurship intention through entrepreneurship behavioral attitude, 3) entrepreneurship behavioral attitude has direct and strong influence toward entrepreneurship intention.
A COMPARATIVE ANALYSIS OF THE IMPACT OF ENTREPRENEURS' EDUCATION ON THE IMPLEMENTATION OF BUSINESS STRATEGIES: Study of Sound and Lighting Vendor Business Actors in Malang City Bagus Setiawan; Aniek Indrawati; Farij Ibadil Maula
International Journal of Economy, Education and Entrepreneurship Vol. 2 No. 1 (2022): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v2i1.40

Abstract

Entrepreneurship education has become very important for people pursuing a career in business. The daily activities experienced by an entrepreneur become a critical part of the entrepreneurship education process. The emergence of competition in entrepreneurship is unavoidable. For this reason, every entrepreneur is always required to innovate creatively to bring up a business strategy. This study uses a qualitative research approach with a descriptive type of research. This research takes 3 locations: Esa Production, Bypass Event Production, and Joyo Division in Malang. A business unit engaged in providing services and entertainment needs in Malang City. Key informants in this study include (1) ESA Production Business Owner: Ahmad Saiful Ulum (2)Bypass the proprietor of an event production business: Zamzam Damayanto, (3) Joyo Division Business Owner: Yusuf Abidin, while the supporting informants in this study are (1 ) Employee/ Crew Esa Production: Rima, (2) Employee/ Crew Bypass Event Production: Eris Efendi, (3) Employee/ Crew Joyo Division: Dani. The data collection procedure used in this study was an in-depth interview. The results of this study state that entrepreneurial education is needed for sound business actors from an early age whether entrepreneurship education through a formal, family environment or environmental experience because as a plan that will don in the world of the sound system and lighting business. Meanwhile, in surviving the event equipment business in the current pandemic era, it is necessary to increase innovation and creativity through several business strategies
CAN CELEBRITY ENDORSE IMPROVE THE PURCHASE DECISION OF “CLOTHING” MSME PRODUCTS THROUGH BRAND IMAGE? Adelia Rahma; Sudarmiatin; Agus Hermawan; Amelia Setyawati; Farij Ibadil Maula
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 1 No. 3 (2022): December : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (911.728 KB) | DOI: 10.56910/literacy.v1i3.289

Abstract

The purpose of the study was to determine (1) the description of the celebrity endorse variable, brand image, and purchasing decisions; (2) The direct effect of celebrity endorsement on a brand image; (3) The direct effect of brand image on purchasing decisions (4) The direct influence of celebrity endorsements on purchasing decisions; and (5) the indirect effect of celebrity endorsement on purchasing decisions through the brand image on Awesam Malang Raya customers. This study uses a quantitative approach with descriptive and explanatory research types. The instrument used is a closed questionnaire which is processed in the validity and reliability test with valid and reliable results. The research population is Malang Raya Awesam customers who decide to buy Awesam clothing products. and have seen endorser Selia Rahma. The sampling technique used a proportional random sampling technique. Calculation of the sample using the Slovin formula with a total of 90 respondents. The analysis used is Path Analysis. The prerequisite test is through the normality test with the results of the residuals being normally distributed and the linearity test with the results of the linear path equation. The results showed that the results of the descriptive analysis of celebrity endorsements and purchasing decisions were included in the good category, and the brand image was included in the good category. The results of path analysis show that (1) celebrity endorsement has a direct effect on brand image; (2) brand image has a direct effect on purchasing decisions; (3) celebrity endorsement has a direct effect on purchasing decisions, and (4) celebrity endorse does not indirectly affect purchasing decisions through the brand image on customers of Awesam store Malang Raya.
Analysis of MSME Innovation Strategies Before and After the Covid-19 Pandemic (Case Study of Omahan Kepanjen Coffee) Amelia Setyawati; Rayyan Sugangga; Farij Ibadil Maula; Adelia Rahma
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 2 No 1 (2022): IJHESS-AUGUST 2022
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v2i1.238

Abstract

The phenomenon of the COVID-19 pandemic has resulted in economic sluggishness in various sectors. The sectors affected include the MSME sector. Many business actors experienced a decrease in buyers which resulted in a decrease in sales turnover and many MSMEs closed, but there were still many MSMEs that survived and soon rose. Therefore, it is necessary to have a strategy that can make them continue to survive and increase the income turnover of MSME actors. One approach that can be taken to find opportunities and adapt to the situation is an innovation strategy-based approach. This study aims to explore the ups and downs of MSMEs by analyzing the innovation strategies carried out by MSMEs in the period before and after the Covid 19 pandemic with a case study of the Kepanjen Coffee Omahan business. The results of the study indicate that a business needs to immediately implement innovation management by taking into account the internal and external aspects of the company. The results of the innovation must be able to continue to strengthen the value proposition that can make the business strong in the long term. This can be seen from the Kopi Omahan business journey which implemented 4 types of innovation (product, process, marketing, organization), experienced growth in the pre-pandemic phase, then entered a crisis at the peak of the pandemic, and was able to bounce back when the pandemic began to subside.
THE EFFECT OF ENTREPRENEURSHIP EDUCATION ON ENTREPRENEURIAL INTENTIONS THROUGH INTERNAL LOCUS OF CONTROL AND INNOVATIVENESS: A Research on Vocational High School Students Majoring in Online Business and Marketing Expertise Program in Malang Raya Felinda Mustika Ramadhanti Putri Islamiah; Heny Kusdiyanti; Aniek Indrawati; Farij Ibadil Maula
International Journal of Economy, Education and Entrepreneurship Vol. 2 No. 2 (2022): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v2i2.65

Abstract

Entrepreneurial intentions are the conscious state of a person’s mind that precedes actions to start a business with a strong determination and ability to take risks by creating innovative products and services to have economic value. Therefore, entrepreneurial intentions can determine students who intend to become entrepreneurs. This research examined the effect of entrepreneurship education, internal locus of control, and innovativeness on entrepreneurial intentions. This research sample consisted of 150 students of grade XII majoring in Online Business and Marketing Expertise Programs of all Vocational High Schools in Malang Raya. The data is analyzed using descriptive statistical analysis, multiple linear regression analysis, and path analysis. This research indicated a direct effect between entrepreneurship education, internal locus of control, and innovativeness on entrepreneurial intentions. Moreover, the internal locus of control mediated entrepreneurship education on entrepreneurial intentions, while innovativeness mediated entrepreneurship education on entrepreneurial intentions
Pelatihan Digital Marketing dan Pengembangan Branding Produk sebagai Variasi Usaha Ekonomi Produktif Rachmad Hidayat; Mohammad Hari; Aniek Indrawati; Ludi Wishnu Wardana; Farij Ibadil Maula; Adelia Rahma
Jurnal Abdimas UNU Blitar Vol 4 No 2 (2022): Volume 4 Nomor 2, Desember 2022
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/jppnu.v4i2.132

Abstract

Bentuk pengabdian masyarakat ini dilakukan agar setiap pelaku UMKM dan anggota Pokdarwis dan organisasi lain sejenis di Desa Kandang Sapi Kecamatan Panggung Rejo Kota Pasuruan dapat dimanfaatkan dengan baik sehingga akan berpengaruh dalam perekonomian pelaku UMKM dan memberikan nilai lebih. Pengabdian ini menawarkan solusi Pelatihan Intensif Kreatifitas Digital Marketing berupa materi secara praktis, melakukan pemasaran langsung secara digital dengan dibuatkan website bisnis, media social, market place dan Pendampingan Pengembangan Branding Produk SERJAP berupa identifikasi mulai dari packing kemasan dalam, packing kemasan luar, logo, pengetahuan dan karakter untuk memasuki dunia wiraswasta. Selain itu, peserta akan mendapatkan pengetahuan tentang pengembangan fisik, mental, kemandirian, dan keterampilan. Harapan sasaran memiliki motivasi, etos kerja yang tinggi, dan dapat menghasilkan karya yang unggul untuk bersaing di dunia luar. UMKM di kawasan wisata religi dapat membentuk wirausaha mandiri dan meningkatkan ekonomi kreatif Indonesia.
The Challenges Of SMEs In Improving Team Work Discipline Affected By Motivation And Leadership In SMES In Malang Raya Amelia Setyawati; Feni Azadilah; Rayyan Sugangga; Adelia Rahma; Farij Ibadil Maula
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.72

Abstract

The situation after the COVID-19 pandemic is now challenging Indonesian MSMEs, especially in Malang Raya, to maintain the existence of the economy. Team discipline determines the success or failure of an MSME. Teamwork requires the following laws. In addition, exemplary leadership must be given as a leader. In SMEs, motivation is the encouragement that makes someone want to work to meet their needs/desires. More specifically, leaders need role models to inspire their teams. The research aims to fill in the gaps of previous studies by conducting a comprehensive study of the discipline of teamwork in MSME actors in Malang Raya which is influenced by the owner's leadership and motivation. The researchers studied conducted this research because the discipline of the UMKM team would increase the growth of UMKM. This research contributes to three things, the first is to provide insight regarding the performance team of MSME actors. Both provide valuable information for the government to increase MSME participation. The third raises the leadership mindset of Malang Raya UMKM owners. Quantitative research with explanatory research. X1 Leadership and X2 Motivation affect the dependent variable Y Work Discipline of UMKM entrepreneurs in Malang Raya. MSME actors in Malang Raya, especially restaurants that already have branches, 22 MSME owners took a census/overall sample. The indication of each variable was adapted from relevant previous research. Data collection uses a questionnaire issued by MSME owners. Data analysis used SPSS for Windows 15. The results showed that partially motivation (X1) had an effect on employee discipline. (2) Leadership (X2) has a significant effect on discipline employees. (3) Motivation (X1) and Leadership (X2) affect work discipline simultaneously. (4) Research shows that leadership has a significant effect on employee discipline.
Ability To Use Digitalization In Increasing The Competitive Advantages Of Msmes In Indonesia: Systematic Literature Review (SLR) Amelia Setyawati; Amelia Suggangga; Nyuherno Aris Wibowo; Adelia Rahma; Farij Ibadil Maula
International Journal of Economics and Management Research Vol. 2 No. 2 (2023): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.94

Abstract

The business world is currently experiencing disruption, the impact of technological and digital developments. the emergence of various kinds of sophisticated technological advances such as the Internet of Things (IoT), Advanced Robotics, 3D Printing, Artificial Intelligence and other technologies that enable changes from conventional work systems to automation and digital integration. With the phenomenon of technological disruption, a problem is being faced by MSMEs, the competitive advantage possessed by MSME players in Indonesia is decreasing. Recognizing that there is a gap in the use of technology in productive and not consumptive use, it is necessary to carry out further research, to find out more deeply, whether the use of technology in MSMEs will really have an impact on building and maintaining an MSMEs. The method used in this research is Systematic Literature Review (SLR) by collecting and analyzing journals related to keywords. Based on the literature study conducted, it was found that the competitive advantage of MSMEs in Indonesia, one of which is that MSMEs have the organizational ability to attract customers and build prestige for the organization or its products and increase the value felt by customers and achieve their satisfaction which is also the ability to provide various values to customer. Competitive advantage is not fixed, but needs to continuously evolve to keep in touch with various developments, economic, political, social and technological. The results of this research have implications for two things: first, the behavior of MSMEs is expected to continue to upgrade capabilities creatively, innovatively and adaptively, secondly, the government is expected to continue to improve and complement MSMEs facilities evenly and improve mentoring / training programs for MSMEs.
Identifying the Dimension of Entrepreneurial Ecosystem for Promoting Entrepreneurial Intention: A Study in Five Educational-Based Universities in Indonesia Raya Sulistyowati; Angga Martha Mahendra; Farij Ibadil Maula; Septyan Budy Cahya; Putri Hestiningrum; Puspo Dewi Dirgantari; Yulita Pujiharti
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 9, No 2: SEPTEMBER 2023
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v9i22023p134

Abstract

Entrepreneurship has been recognized among scholars and policy researchers as the driver of economic development. Many studies have identified the strategic role of higher education, especially business education, in increasing students' entrepreneurial intentions. However, the interest in entrepreneurship among students is insufficient. One of the causes of low interest in entrepreneurship among students is the internal or external environment, entrepreneurship learning, practical experience of entrepreneurship, and motivation for entrepreneurship. This study aims to identify the dimension of entrepreneurial ecosystem to promote entrepreneurial intention in several educational-based universities in Indonesia. Using the qualitative method, the findings indicated that each university may have different nuances in terms of developing an entrepreneurial ecosystem and its impact on students’ entrepreneurial intentions. The dimensions of entrepreneurial ecosystems identified in this research include entrepreneurial experience, institutional support, networks and connections, role models, entrepreneurial culture, and the entrepreneurial environment. Thus, it raises implications for the government and educational institutions to infiltrate the programs of other universities to promote entrepreneurial intention. Keywords: Entrepreneurial intention, Entrepreneurial ecosystem, Business intention, Educational-based university
Digital Marketing Literacy as A Mediation of Online Business Readiness Influenced by Entrepreneurship Education (Study on Business Operators in Malang Raya) Brian Wicaksono Ardiansyah; F. Danardana Muwarni; Ludi Wishnu Wardana; Farij Ibadil Maula
Journal of Applied Business, Taxation and Economics Research Vol. 2 No. 6 (2023): August 2023
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v2i6.203

Abstract

The current post-pandemic situation of COVID-19 presents challenges for business actors as well as challenges for the state to maintain the existence of the economy. There are many sectors of the domestic and global economy that are affected. The impact of the pandemic has been most felt in the micro, small and medium enterprise (MSMEs) sector. This is what makes the condition of MSMEs and micro and small entrepreneurs, especially in Malang Raya, paralyzed and decreased. If the country wants its economy to progress, it is important to increase businesspeople. Currently, one of the most popular forms of business in Indonesia is making purchases online. This research has implications for the development of the Unified Theory of Acceptance and Use of Technology (UTAUT) theory, a technology acceptance model that was developed based on the amalgamation of other existing technology acceptance models. As described above, this research has a novelty by completing the gaps of previous studies, conducting a comprehensive study of the online business readiness of MSMEs in Malang Raya with digital marketing literacy as a mediating variable. This research uses quantitative methods. The research population of business actors in Malang Raya with a sample of 260. Data analysis used SEM PLS. Based on the research results, it is stated that entrepreneurship education can increase the online business readiness of MSMEs in Malang Raya. Entrepreneurship education can increase digital marketing literacy of MSMEs in Malang Raya. Digital marketing literacy can improve online business readiness for MSME actors in Malang Raya. Entrepreneurship education can improve online business readiness through digital marketing literacy for MSMEs in Malang Raya. Online business readiness can be increased with good quality entrepreneurship education supported by good digital marketing literacy.
Co-Authors Adelia Rahma Adelia Rahma Adelia Rahma Adelia Rahma Adelia Rahma Agus Hermawan Agus Wibowo Amelia Setyawati Amelia Setyawati Amelia Setyawati AMELIA SETYAWATI, AMELIA Amelia Suggangga ANGGA MARTHA MAHENDRA, ANGGA Aniek Indrawati Arum Cahya Aurelia, Putri Alma Azizah, Sovia Nurul Bagus Setiawan Brian Wicaksono Ardiansyah Brillian Rosy Chamdan Purnama Devi, Dini Amelia F. Danardana Muwarni Felinda Mustika Ramadhanti Putri Islamiah Feni Azadilah Fika Septiandari Fitriah Dwi Susilowati Fitriana Rahmawati Han Tantri Hardini Harwida, Gleydis Heny Kusdiyanti, Heny Irwan Adimas Ganda Saputra Juwairia Juwairia Ludi Wishnu Wardana Lusiana Pratiwi Moh Shabri Mohammad Hari Novi Trisnawati Nyuherno Aris Wibowo Priyono, Annisa Puspa Dwi Puspo Dewi Dirgantari Putri Hestiningrum Putry, Lyesel Dwinta Rabbany, Vika Shabrina Rachmad Hidayat Rahma, Adelia Raya Sulistyowati Rayyan Sugangga Rayyan Sugangga Saiful Anam Saraswati, Thusy Tiara Selfiah Selfiah Septyan Budy Cahya Sudarmiatin Sugangga, Rayyan SUSANTI Triesninda Pahlevi Wibowo, Nyu Herno Aris Yulita Pujiharti