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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Abdimas Bina Bangsa
Helendra Helendra
Sekolah Tinggi Ilmu Ekonomi El Hakim
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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EFFORTS ARE MADE TO INCREASE REVENUE THROUGH E-COMMERCE IN THE FRAMEWORK OF PANDEMIC COVID-19 Hane Johan; Iljasmadi Iljasmadi; Zuraedah Indah; Budi Harto; Haderah Haderah; Helendra Helendra
Jurnal Abdimas Bina Bangsa Vol. 3 No. 2 (2022): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v3i2.227

Abstract

Community Service (PKM) is a form of the Tridharma of Higher Education. This PKM is proposed to carry out outreach and educational activities in Nagari Difficult Water Community empowerment is an effort to raise awareness and develop the potential possessed by the community to increase family income. Community participation in development is needed because the community is the subject of development which is responsible for improving their welfare independently. Community participation in development is a concept from the community empowerment paradigm. In its realization, community empowerment mostly focuses on economic empowerment in the context of poverty alleviation or poverty alleviation, especially during the Covid-19 pandemic. Community empowerment is always carried out in the form of developing productive activities to increase income. Community economic empowerment seeks to develop home industry-based Micro, Small and Medium Enterprises (MSMEs) so that they can increase family income during the Covid-19 pandemic
MARKETING IN THE AGE OF AI: HARNESSING TECHNOLOGY TO UNDERSTAND CONSUMER BEHAVIOR Miko Andi Wardana; Mohamad Sajili; Helendra Helendra
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.14284

Abstract

The integration of artificial intelligence (AI) in marketing has significantly altered how businesses understand and interact with consumers. This study aims to explore how AI can enhance consumer behavior analysis and optimize marketing strategies through advanced predictive and personalization technologies. Employing a qualitative approach, data were collected through semi-structured interviews with marketing professionals and secondary data from industry reports. Thematic analysis was used to analyze findings, revealing that AI enables marketers to predict consumer needs, segment audiences more effectively, and provide highly personalized interactions. The results indicate that AI-driven personalization not only increases customer engagement but also fosters long-term loyalty. Furthermore, this research highlights the need for ethical considerations in AI use, such as data privacy, to maintain consumer trust. These findings offer valuable insights for businesses aiming to leverage AI for more effective and consumer-centered marketing strategies. Future research is suggested to examine the ethical implications of AI in marketing across diverse industries.
Co-Authors Badri, Juarsa Budi Harto Budiharto Budiharto Haderah Haderah Hane Johan Hanejohan Hanejohan Iljasmadi Iljasmadi Ilyasmadi Ilyasmadi Mohamad Sajili Wardana, Miko Andi Zuraedah Indah