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All Journal Journal of Agribusiness Science and Rural Development Journal of Data Science Theory and Application Journal of Digital Business and Management
Meydy Fauziridwan
Universitas Putra Bangsa
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Employer Branding: Daya Tarik Start-Up Agri-Tech pada Generasi Z di Sektor Pertanian Rifka Utami Arofah; Meydy Fauziridwan
Journal of Agribusiness Science and Rural Development Vol. 2 No. 1 (2022): JASRD
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jasrd.v2i1.241

Abstract

Sektor pertanian merupakan salah satu sektor peyangga perekonomian Indonesia, termasuk saat terjadi krisis pandemi COVID-19. Namun, keterlibatan dan minat generasi Z perlu ditingkatkan agar sektor pertanian dapat terus bertahan dan berkembang. Penelitian ini bertujuan untuk mengidentifikasi apakah employer branding pada perusahaan Start-Up Agri-Tech dapat memberikan daya tarik generasi Z untuk bekerja di sektor pertanian. Responden penelitian terdiri dari 41 mahasiswa pertanian yang lahir pada tahun 1996-2010. Hasil studi menunjukkan bahwa employer branding dapat memberikan daya tarik generasi Z untuk bekerja di sektor pertanian, dengan respon tertinggi pada dimensi Perception of Work Environment (persepsi atas lingkungan kerja).
ANALISIS PENGARUH IKLAN, HARGA DAN KUALITAS PRODUK TERHADAP PURCHASE DECISION PRODUK SKINCARE MS GLOW DI PURWOKERTO Meydy Fauziridwan
Journal of Data Science Theory and Application Vol. 1 No. 2 (2022): JAsTa
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jasta.v1i2.185

Abstract

Lately, there are many new skincare products circulating in Indonesia. This is due to the availability of opportunities to gain market share in the skincare product business sector in Indonesia. The purpose of this study is to determine the effect of the dimensions of Advertise, Price and Product Quality on Purchasing Decisions for MS Glow products.This research is a quantitative research and the respondents in this study were 111 respondents. In this study the sample was taken by non-probability sampling, namely the accidental sampling technique. Based on the data analysis shows that: (1) Advertise has a positive and significant effect on Purchase Decisions, (2) Price has a positive and significant effect on Purchase Decisions, (3) Product Quality has a positive and significant effect on Purchasing Decisions
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENGGUNAAN TEKNOLOGI MOBILE PAYMENT PADA GENERASI BABY BOOMERS DI INDONESIA Meydy Fauziridwan; Yordan Hermawan Apidana
Journal of Digital Business and Management Vol. 1 No. 1 (2022): Journal of Digital Business and Management
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jdbm.v1i1.36

Abstract

The use of technology today is enjoyed by all generations, but the baby boomers generation is the one who can have minimal knowledge of technology. The baby boomer generation itself is people who were born in 1946 – 1964. The purpose of this study is to determine the factors that influence mobile payment technology in the baby boomer generation. This research is a quantitative research and the respondents in this study were 160 respondents. In this study, samples were taken by non-probability sampling, namely by purposive sampling technique. Based on the data analysis, it is known: (1) perceived usefulness has a positive and significant effect on behavioral intention to use, (2) perceived ease of use has a positive and significant effect on behavioral intention to use, (3) perceived risk has a negative and significant effect on behavioral intention to use (4) social influence has a positive and significant effect on behavioral intention to use.
Co-Authors Rifka Utami Arofah Yordan Hermawan Apidana