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All Journal International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi Journal of Agribusiness Science and Rural Development Technology and Informatics Insight Journal Jurnal Ekonomi, Bisnis, dan Akuntansi Journal of Digital Business and Management JCSE: Journal of Community Service and Empowerment
Yordan Hermawan Apidana
Department Of Digital Business, Faculty Of Economics And Business, Universitas Putra Bangsa; Kebumen, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Literasi Digital, Internal Locus of Control dan Dukungan Akademik Terhadap Niat Berwirausaha Mahasiswa di Kabupaten Banyumas Yordan Hermawan Apidana
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 4 No. 5 (2022): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jimmba.v4i5.176

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One way to overcome unemployment and improve the Indonesian economy is to increase the entrepreneurial intention of the community and the younger generation, especially students through entrepreneurship programs which are expected to be able to improve the Indonesian economy and give birth to many entrepreneurs who provide many jobs so that people can choose jobs that match their skills. This research is a quantitative research and the respondents in this research are 326. In this study the sample was taken by means of non-probability sampling, namely accidental sampling technique. Based on data analysis, it is known that: (1) digital literacy has no effect on students' entrepreneurial intentions, (2) internal locus of control affects students' entrepreneurial intentions, (3) academic support affects students' entrepreneurial intentions.
MODEL PENERIMAAN TEKNOLOGI MOBILE PAYMENT PADA DIGITAL NATIVE DAN DIGITAL IMMIGRANT DI INDONESIA Yordan Hermawan Apidana; Agus Suroso; Refius Pradipta Setyanto
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 21, No 4 (2019)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (813.792 KB) | DOI: 10.32424/jeba.v21i4.1542

Abstract

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENGGUNAAN TEKNOLOGI MOBILE PAYMENT PADA GENERASI BABY BOOMERS DI INDONESIA Meydy Fauziridwan; Yordan Hermawan Apidana
Journal of Digital Business and Management Vol. 1 No. 1 (2022): Journal of Digital Business and Management
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jdbm.v1i1.36

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The use of technology today is enjoyed by all generations, but the baby boomers generation is the one who can have minimal knowledge of technology. The baby boomer generation itself is people who were born in 1946 – 1964. The purpose of this study is to determine the factors that influence mobile payment technology in the baby boomer generation. This research is a quantitative research and the respondents in this study were 160 respondents. In this study, samples were taken by non-probability sampling, namely by purposive sampling technique. Based on the data analysis, it is known: (1) perceived usefulness has a positive and significant effect on behavioral intention to use, (2) perceived ease of use has a positive and significant effect on behavioral intention to use, (3) perceived risk has a negative and significant effect on behavioral intention to use (4) social influence has a positive and significant effect on behavioral intention to use.
PERAN SELF CONTROL DALAM MEMODERASI PENGARUH HEDONIC MOTIVES DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING Yordan Hermawan Apidana; Kholifah Kholifah
Journal of Digital Business and Management Vol. 1 No. 1 (2022): Journal of Digital Business and Management
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jdbm.v1i1.38

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For career women, appearance is an important thing that must be considered and this can trigger a lifestyle shopping culture and hedonism that leads to high impulsive behavior. Career women who have families are considered to have high self-control against impulsive behavior towards online shopping, namely because the need for family is a priority compared to their own needs. The purpose of this study was to determine the effect of hedonic motives, shopping lifestyle on impulse buying which is moderated by self-control. This research is a quantitative research and the respondents in this research are 244. In this study the sample was taken by non-probability sampling, namely by purposive sampling technique. Based on data analysis, it is known that: (1) hedonic motives have a positive and significant effect on impulse buying, (2) shopping lifestyle has a positive and significant effect on impulse buying, (3) hedonic motives do not moderate the effect of shopping lifestyle on impulse buying, (4 ) self-control moderates the effect of shopping lifestyle on impulse buying.
PENGARUH ANTESEDEN KECANDUAN ONLINE MOBILE GAME TERHADAP NIAT MELAKUKAN PEMBELIAN ITEM VIRTUAL PADA MAHASISWA Yordan Hermawan Apidana; Kholifah Kholifah
Journal of Digital Business and Management Vol. 2 No. 1 (2023): Journal of Digital Business and Management
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jdbm.v2i1.265

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Mahasiswa yang mengalami kecanduan game game akan mengalami beberapa gejala kecanduan game seperti salience (berpikir tentang bermain game game sepanjang hari), tolerance (waktu bermain game game yang semakin meningkat), mood modification (bermain game game untuk melarikan diri dari masalah), relapse (cenderung untuk bermain game game kembali setelah lama tidak bermain), withdrawl (merasa buruk jika tidak bermain game game), conflict (bertengkar dengan orang lain karena bermain game game secara berlebihan). Mahasiswa yang kecanduan game game dinilai akan melakukan perilaku pembelian terhadap item-item virtual dalam game. Tujuan dari penelitian ini untuk mengetahui pengaruh anteseden kecanduan bermain game mobile online yaitu salience, tolerance, mood modification, relapse, withdrawal dan conflict terhadap niat melakukan pembelian virtual item. Berdasarkan analisis data diketahui: (1) salience berpengaruh positif dan signifikan terhadap niat melakukan pembelian virtual item, (2) tolerance berpengaruh positif dan signifikan terhadap niat melakukan pembelian virtual item, (3) mood modification berpengaruh positif dan signifikan terhadap niat melakukan pembelian virtual item, (4) relapse berpengaruh positif dan signifikan terhadap niat melakukan pembelian virtual item, (5) withdrawal berpengaruh positif dan signifikan terhadap niat melakukan pembelian virtual item, (6) conflict berpengaruh positif dan signifikan terhadap niat melakukan pembelian virtual item.
ANALISIS TECHNOLOGY ACCEPTANCE MODEL (TAM) PADA APLIKASI E-LEARNING : (Studi Kasus Pada Mahasiswa Universitas Putra Bangsa) Alfin Nugroho; Yordan Hermawan Apidana
Journal of Digital Business and Management Vol. 2 No. 2 (2023): Journal of Digital Business and Management
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jdbm.v2i2.397

Abstract

One of the interesting things to research is how well the use of e-learning as a learning method in higher education. The Technology Acceptance Model (TAM) method is used in this study to evaluate the level of acceptance of e-learning as a learning medium applied in educational institutions. This research is a quantitative research. The population in this study were all students of Universitas Putra Bangsa who had used e-learning-based learning media in lectures. In this study, the sample was taken by purposive sampling. The number of respondents in this study were 100 respondents. Data collection used in this study was by using a questionnaire. While the analysis tool in this research uses multiple regression analysis using SPSS software. Based on data analysis shows that: perceived usefulness has a positive effect on interest in using e-learning, perceived convenience has a positive effect on interest in using e-learning, perceived usefulness and perceived convenience together affect interest in using e-learning. From the results of data analysis in this study, the authors suggest that the Putra Bangsa University institution be able to continue to increase the perception of usefulness and continue to maintain the perception of student ease of use of e-learning learning media.
Faktor Penentu Adopsi Pemasaran Media Sosial di Kalangan Petani Milenial Kabupaten Banyumas: Pendekatan Technology Acceptance Model Yordan Hermawan Apidana; Pradita, Nanang
Journal of Agribusiness Science and Rural Development Vol. 3 No. 2 (2024): JASRD
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/m2kve825

Abstract

Marketing through social media is emerging as an effective tool for farmers to reach and interact with a wider range of customers, but with the low level of social media adoption among millennial farmers, systematic efforts are needed to identify barriers and opportunities that can be optimized through a more comprehensive approach. This study aims to explore the factors that influence the adoption of social media marketing among millennial farmers in Banyumas Regency using the Technology Acceptance Model (TAM) approach. The research method used was a quantitative survey involving 238 millennial farmers as respondents. The variables measured include perceived entertainment, perceived credibility, reference group influence, perceived ease of use, and perceived benefits. The results showed that perceived entertainment, perceived credibility, reference group influence and perceived usefulness had a positive and significant influence on farmers' attitudes towards social media marketing, while perceived ease of use was found to be insignificant. These findings indicate that aspects of entertainment, credibility, perceived benefits, as well as reference group support are crucial in encouraging millennial farmers to adopt social media marketing. The conclusion of this study emphasizes the importance of training programs that focus on improving digital skills and effective social media marketing strategies to support the sustainability and welfare of millennial farmers in Banyumas Regency.
The Influence of E-trust and E-Servqual on E-Repurchase Intention with E-Satisfaction as an Intervening Variable Apidana, Yordan; Prasetyo, Anton
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i3.2241

Abstract

The significance of e-commerce in the digital economy relies on repeat customers for sustainable growth. Key factors influencing customer return visits include e-trust and e-service quality. E-trust involves trust in platform security, product reliability, and transaction transparency. E-service quality includes website quality, responsive customer service, and efficient shipping and returns processes. This research aims to analyze the influence of E-trust and E-Servqual on E-Repurchase Intention with E-Satisfaction as an intervening variable. The study adopts a quantitative research approach, with the sample selected using nonprobability sampling, specifically the purposive sampling technique. The sample for this study comprises 244 students from Putra Bangsa University. Data analysis employs the Structural Equation Model (SEM) approach. Based on the data analysis, the following findings emerge: (1) E-trust has a positive effect on E-satisfaction, (2) E-service quality has a positive effect on E-satisfaction, (3) E-satisfaction has a positive effect on E-revisit intention, (4) E-satisfaction mediates the influence between E-trust and E-revisit intention, and (5) E-satisfaction mediates the influence between E-service quality and E-revisit intention.The results of this research have significant implications for businesses using e-commerce platforms, indicating that building trust, improving service quality, and increasing customer satisfaction are important strategies for influencing repurchase intentions in the online environment.
Pendampingan Digital Marketing dan Copy Writing Bagi UMKM Indutri Kreatif Di Jawa Tengah Saryatun; helmy, irfan; Riptiono, Sulis; Yordan Hermawan Apidana
JCSE: Journal of Community Service and Empowerment Vol. 5 No. 1 (2024): JCSE April 2024
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jcse.v5i1.832

Abstract

The creative industry in Central Java has experienced significant growth alongside increasing consumer interest in local products. However, many micro, small, and medium-sized enterprises (MSMEs) in the creative industry face challenges in competing in an increasingly competitive market, particularly with the shift towards digital platforms in consumer behavior. Limitations in digital marketing and a lack of proficiency in copywriting are major obstacles for these MSMEs. This community engagement program aims to enhance the capacity of MSMEs in the creative industry to leverage digital platforms for product marketing. Through a series of training sessions and consultations, MSMEs will gain an understanding of digital marketing concepts and effective copywriting techniques. The primary goal of this program is to improve the sustainability of MSMEs in online marketing and increase their revenue. The activities were conducted on January 31, 2024, at the PLUT Cooperative and MSME Building of the Department of Cooperatives and MSMEs of Central Java. The training agenda includes an introduction to digital marketing, SEO, social media marketing, paid advertising, and digital marketing performance measurement. The training materials are designed to provide participants with comprehensive understanding and practical skills in digital marketing for MSMEs in the creative industry
Driving MSMEs' Performance: The Impact of Social Media Adoption, Innovation Capability, and Government Support Yordan Hermawan Apidana; Anton Prasetyo; Kholifah Kholifah; Dian Rusvinasari
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.6032

Abstract

The purpose of this study is to investigates how social media adoption, innovation capability, and government support influence the business performance of micro, small, and medium enterprises (MSMEs) in Indonesia. Data were collected from 469 Indonesian MSME owners or managers via an online questionnaire and analyzed using structural equation models with the Partial Least Squares method. The results indicate that social media adoption positively impacts innovation capability and business performance. Additionally, innovation capability positively affects business performance and mediates the relationship between social media adoption and business performance. Moreover, government support acts as a moderator in the relationship between innovation capability and business performance. These findings provide practical insights for MSME owners or managers seeking to enhance their social media strategies and leverage innovation and government support to improve competitiveness in the digital market. The research also guides governments in formulating policies to boost MSMEs' business performance.
Co-Authors Agus Suroso Alfin Nugroho Anton Prasetyo Dian Rusvinasari Irfan Helmy Kholifah Kholifah Meydy Fauziridwan Pradita, Nanang Riptiono, Sulis Saryatun Setyanto, Refius Pradipta Syifa Nurjanah