Article Per Year (5 Year)
p-Index From 2021 - 2026
1.463
P-Index
This Author published in this journals
All Journal Management Analysis Journal SULTANIST: Jurnal Manajemen dan Keuangan Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Jurnal Pengabdian UNDIKMA Journal of Agribusiness Science and Rural Development Jurnal Akuntansi Journal of Society, Community and Business Development
Rifka Utami Arofah
Universitas Muhammadiyah Purwokerto
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
Employer Branding: Daya Tarik Start-Up Agri-Tech pada Generasi Z di Sektor Pertanian Rifka Utami Arofah; Meydy Fauziridwan
Journal of Agribusiness Science and Rural Development Vol. 2 No. 1 (2022): JASRD
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jasrd.v2i1.241

Abstract

Sektor pertanian merupakan salah satu sektor peyangga perekonomian Indonesia, termasuk saat terjadi krisis pandemi COVID-19. Namun, keterlibatan dan minat generasi Z perlu ditingkatkan agar sektor pertanian dapat terus bertahan dan berkembang. Penelitian ini bertujuan untuk mengidentifikasi apakah employer branding pada perusahaan Start-Up Agri-Tech dapat memberikan daya tarik generasi Z untuk bekerja di sektor pertanian. Responden penelitian terdiri dari 41 mahasiswa pertanian yang lahir pada tahun 1996-2010. Hasil studi menunjukkan bahwa employer branding dapat memberikan daya tarik generasi Z untuk bekerja di sektor pertanian, dengan respon tertinggi pada dimensi Perception of Work Environment (persepsi atas lingkungan kerja).
Does Social Responsibility Affect Performance of Islamic Bank in Indonesia? The Role of Board Diversity Maulida Nurul Innayah; Rifka Utami Arofah; Bima Cinintya Pratama
Management Analysis Journal Vol 12 No 2 (2023): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v12i2.66677

Abstract

According to Islamic teachings, banking is expected to have social goodness, environmental concern, and ethical behavior. Islamic banking is a company that supports the smooth running of the economy; thus, Islamic banks are expected to be more socially responsible. This study examines the moderating effect of board diversity on the relationship between social responsibility and the performance of Islamic banking in Indonesia. The population in this study are Islamic banking companies in Indonesia whose data is obtained from the company's annual report. The sampling technique used in this study was purposive sampling. The sample in the study consisted of 136 firm-year observations for 16 registered Islamic banks in Indonesia. Using panel data regression testing, the results show that social responsibility positively affects the performance of Islamic banking in Indonesia. The results of this study are in line with stakeholder theory which explains that Islamic banking companies try to meet different stakeholder expectations, one of which is by carrying out Islamic social responsibility to increase stakeholder trust, which has an impact on improving firm performance. However, the results of this study found that female directors in Indonesia are a minority, so their existence cannot improve the management of social responsibility and performance of Islamic banking.
Analysis of the Level of E-Government Implementation and Factors That Influence It (Empirical Study of Regional Government in Central Java) Dwi Winarni; Ilham Nuryana Fatchan; Rifka Utami Arofah
Jurnal Akuntansi Vol. 13 No. 3 (2023): Accounting Journal
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/jakuntansi.13.3.237-251

Abstract

The new public management is an attempt by the government to improve public accountability, transparency, and more effective and efficient performance. The application of e-Government is an innovation by local governments to realize the achievement of new public management. Not only has the aim of transparency and accountability, the use of the e-Government application system is also expected to be able to improve the performance of local governments with the principle of value for money. The purpose of this study is to analyze the factors that influence the implementation of e-Government in the Regional Government of Central Java and the relationship of each of these factors to the implementation of e-Government. The research was conducted using quantitative research methods with data analysis using EViews. The results show that local revenue (PAD) has a positive effect on the level of implementation of e-Government, spending capital has no effect on e-Government implementation, local government financing has a positive effect on e-Government implementation, regional per capita income (PDRB) has no effect on implementation e-Government, the level of public education has no effect on e-Government, and the population has no effect on the implementation of e-Government.
Digitalisasi Pencatatan Keuangan Menggunakan Aplikasi SI APIK Bagi Kelompok UMKM Pande Besi di Kabupaten Banyumas Dwi Winarni; Rifka Utami Arofah; Luthfi Zamakhsyari
ABDI: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 7 No 1 (2025): Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Labor Jurusan Sosiologi, Fakultas Ilmu Sosial, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/abdi.v7i1.994

Abstract

Usaha mikro, kecil dan menengah (UMKM) adalah salah satu kelompok usaha yang memiliki peran dan kontribusi besar bagi perekonomian di Indonesia. Namun dalam kegiatan usahanya, masih banyak UMKM yang mengalami kendala dalam pencatatan keuangan. Sedangkan pencatatan keuangan bermanfaat bagi keberlangsungan UMKM hingga masa yang akan datang. Kendala yang dialami disebabkan oleh kurangnya pengetahuan pelaku UMKM terhadap cara mencatat keuangan, berpandangan bahwa pencatatan keuangan merupakan kegiatan yang rumit dan memerlukan waktu, serta belum memahami pentingnya pencatatan keuangan. Untuk mengatasi hal tersebut, tim pengabdian memberikan sosialisasi dan pelatihan pencatatan keuangan menggunakan aplikasi SI APIK kepada UMKM Pande Besi “Gayeng Ruyeng” yang berlokasi di Desa Pasir Wetan, Kecamatan Karanglewas, Kabupaten Banyumas.. Hasil dari kegiatan ini menunjukan adanya peningkatan pemahaman mengenai pencatatan keuangan menggunakan aplikasi SI APIK yang dapat dilihat dari hasil pre-test sebesar 20% dan post-test sebesar 70%. Selain itu, pelaku UMKM dapat mencatat dan menghasilkan laporan keuangan dengan cara yang lebih mudah melalui aplikasi SI APIK, serta dapat mengecek kondisi keuangan usahanya sewaktu-waktu melalui aplikasi.
Developing Small Business Through Character with the Application of Mind Mapping On Aisyiyah Entrepreneur Rina Mudjiyanti; Rezky Pramunindra; Ani Kusbandiyah; Irawan Randikaparsa; Rifka Utami Arofah
Journal of Society, Community and Business Development Vol. 1 No. 2 (2023): October
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/scbd.v1i2.67

Abstract

Small businesses have grown rapidly, but that does not mean without obstacles. The growth and development of small businesses can improve an independent economy, but it needs to be supported by the mentality and character of an entrepreneur. Business owners must be able to carry out good management in various economic conditions that are full of uncertainties. Perseverance and mental toughness as well as a positive mindset play an important role in being able to develop strategies to compete and survive, as well as to develop even better. Good planning is done so that an entrepreneur more structured in the process of starting or developing a business, as well as more measurable expectations take action to minimize losses. The target of this activity is Aisyiyah entrepreneur in the Banyumas area. The method used, with providing business development training to participants, builds character and mentality by applying entrepreneurial mind mapping. Business owners have the ability to find solutions to every problem with the right strategy. it is hoped that by having a positive character and mentality, make a mind map in developing business strategies that can improve and develop Aisyiyah's small businesses in the Banyumas area. Keywords: Mind mapping, Caracter, Creativity, Aisyiyah.
PENGARUH BRAND AMBASSADOR, BRAND IMAGE, WORD OF MOUTH, DAN LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN SEPATU NEW BALANCE PADA GENERASI Z Restu Frida Utami; Ratna Utami; Rifka Utami Arofah; Dian Widyaningtyas; Alfato Yusnar Kharismasyah
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 12 No 1 (2026): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh brand ambassador, brand image, word of mouth dan lifestyle terhadap keputusan pembelian sepatu New Balance pada Generasi Z. Metode penelitian ini dengan pendekatan kuantitatif. Pengambilan sempel dalam penelitian ini menerapkan teknik purposive sampling dengan kriteria generasi Z (usia 17-28 tahun) yang pernah melakukan pembelian dan menggunakan sepatu New Balance. Jumlah responden yang memenuhi kriteria penelitian sebanyak 115 responden. Data dikumpulkan melalui kuesioner dengan skala Likert lima poin dan dianalisis menggunakan regresi berganda dengan alat bantu SEM-PLS. Hasil analisis menunjukkan brand ambassador tidak berpengaruh signifikan terhadap keputusan pembelian. Sebaliknya brand image, word of mouth, dan lifestyle berpengaruh positif dan signifikan terhadap keputusan pembelian. Temuan ini mengindikasikan bahwa strategi pemasaran produk sepatu yang mentargetkan Generasi Z perlu difokuskan pada penguatan brand image, optimalisasi word of mouth positif, serta penyesuaian produk dengan gaya hidup dan nilai yang dianut Generasi Z.
UNDERSTANDING ONLINE PURCHASE INTENTION IN E-COMMERCE: THE MEDIATING ROLE OF CUSTOMER ENGAGEMENT BETWEEN OMNICHANNEL INTEGRATION AND INFLUENCER CREDIBILITY Deandra Vidyanata; Ni Putu Dyah Krismawintari; Rifka Utami Arofah; Lenny Dermawan Sembiring
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 14 No. 1 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v14i1.893

Abstract

The rapid development of e-commerce and omnichannel strategies have changed digital consumer behavior significantly, but studies regarding the integration of digital channels and influencer credibility in shaping online purchase intentions still show conceptual inconsistencies, especially regarding the psychological mechanisms that bridge this relationship. This research aims to analyze the influence of omnichannel integration and influencer credibility on online purchase intention by placing customer engagement as a mediating variable. The research uses a quantitative approach through an online survey of 250 e-commerce users in Indonesia who were selected using a purposive sampling technique. Data analysis was carried out using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to test direct and indirect relationships between variables. The research results show that omnichannel integration and influencer credibility have a positive and significant effect on customer engagement, which in turn increases online purchase intention substantially. Apart from that, customer engagement is proven to partially mediate the relationship between omnichannel integration and influencer credibility on online purchase intention. These findings strengthen the engagement-based consumer behavior perspective by integrating technological dimensions and social influence in the context of modern e-commerce. Practically, this research provides strategic implications for e-commerce players to optimize cross-channel integration and utilize credible influencers to increase customer engagement.
Penguatan Literasi Digital dan Branding Penulis Perempuan melalui Pendampingan Pemasaran Konten Berbasis 5A Rifka Utami Arofah; Noor Kholifah Hidayati; Mintarti Mintarti; Zaida Aqiela Rahma; Abidah Fahimatun Nida
Jurnal Pengabdian UNDIKMA Vol. 7 No. 1 (2026): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i1.19169

Abstract

This community service program aims to enhance digital literacy and branding skills among female writers through a 5A content marketing–based approach for members of Nasyiatul ’Aisyiyah in Banyumas Regency. The program was implemented using demonstration and discussion methods, with data collected through questionnaires and analyzed using the Wilcoxon test. The results indicate a positive improvement in participants’ digital marketing literacy, with a 75% increase reflected in higher post-test scores compared to pre-test scores. The findings also suggest a shift in participants’ perspectives regarding the role of writers in the digital era, which extends beyond text production to include personal branding development and community engagement through social media platforms such as Instagram and TikTok. These outcomes highlight the importance of integrating content marketing strategies into digital literacy programs for writers.
Co-Authors Abidah Fahimatun Nida Alfato Yusnar Kharismasyah Ani Kusbandiyah Bima Cinintya Pratama Deandra Vidyanata Dian Widyaningtyas Dwi Winarni Ilham Nuryana Fatchan Krismawintari, N.P.D. Lenny Dermawan Sembiring Luthfi Zamakhsyari Maulida Nurul Innayah Meydy Fauziridwan Mintarti Mintarti Mudjiyanti, Rina Noor Kholifah Hidayati Randikaparsa, Irawan Ratna Utami Restu Frida Utami Rezky Pramunindra Zaida Aqiela Rahma