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All Journal Journal of Agribusiness Science and Rural Development Journal of Data Science Theory and Application Journal of Digital Business and Management
Meydy Fauziridwan
Universitas Putra Bangsa
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Journal of Data Science Theory and Application

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ANALISIS PENGARUH IKLAN, HARGA DAN KUALITAS PRODUK TERHADAP PURCHASE DECISION PRODUK SKINCARE MS GLOW DI PURWOKERTO Meydy Fauziridwan
Journal of Data Science Theory and Application Vol. 1 No. 2 (2022): JAsTa
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jasta.v1i2.185

Abstract

Lately, there are many new skincare products circulating in Indonesia. This is due to the availability of opportunities to gain market share in the skincare product business sector in Indonesia. The purpose of this study is to determine the effect of the dimensions of Advertise, Price and Product Quality on Purchasing Decisions for MS Glow products.This research is a quantitative research and the respondents in this study were 111 respondents. In this study the sample was taken by non-probability sampling, namely the accidental sampling technique. Based on the data analysis shows that: (1) Advertise has a positive and significant effect on Purchase Decisions, (2) Price has a positive and significant effect on Purchase Decisions, (3) Product Quality has a positive and significant effect on Purchasing Decisions
Co-Authors Rifka Utami Arofah Yordan Hermawan Apidana