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All Journal PubBis : Jurnal Pemikiran dan Penelitian Administrasi Publik dan Administrasi Bisnis Business Review and Case Studies JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Fakhrurrazi
Universitas Jabal Ghafur. Aceh. Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Millenial Consumers’ Intention to Repurchase in The E-Commerce Market Post Covid-19 in Pidie Regency Fakhrurrazi; Mahrizal; Fitriyani; Herizal
Business Review and Case Studies Vol. 3 No. 3 (2022): BRCS, Vol 3 No 3, December 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.3.206

Abstract

The purpose of this study was to investigate how millennial consumers' exploratory goals affected the Pidie Regency's post Covid-19 e-commerce market. In Pidie Regency, Aceh Province, 200 respondents participated in this study and all respondents as sample. The sampling quota was utilized because the millennial generation in Pidie Regency those who were born between 1982 and 2000 or who are now between the ages of 19 and 37 is the subject of the study. This study distributed online questionnaires through Google Forms to respondents who fell into the millennial demographic. Structural Equation Modeling (SEM) with the AMOS 22 device was the data analysis technique used. The test's findings revealed that millennial consumer satisfaction is significantly impacted by the quality of e-services. In order to boost client purchase intents from the quality of services offered, satisfaction acts as a mediator. Keywords: e-commerce market, millennial consumers, Pidie, SEM, post covid-19
INNOVATIONS IN MSME DEVELOPMENT OF SMALL INDUSTRIAL PRODUCTS CERAMIC IN BANDAR DUA PIDIE JAYA REGENCY Ismayli; Fakhrurrazi; Zulfikar
Jurnal PubBis Vol 7 No 2 (2023)
Publisher : stiatabalong.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35722/jurnalpubbis.v7i2.764

Abstract

ABSTRACT The purpose of this study was to analyze the innovation of MSME development of ceramic small industrial products in Bandar Dua District, Pidie Jaya Regency. The population in this study were all small ceramic industries in Bandar Dua District, Pidie Jaya Regency, which consisted of 3 ceramic businesses, namely Various Work Enterprises, Cheap Raya Enterprises and Makmur Jaya Enterprises, which were studied with a workforce of 42 people. Data was collected using a questionnaire, data analysis uses a multiple linear regression model, with the independent variables of model innovation (X1) and shape/size innovation (X2), as well as the dependent variable of the ceramics industry (Y), with the following formula.  The research results show that the relationship between the independent variables and the dependent variable is 69,7%.  Meanwhile, to see the coefficient of Termination is 0.486 or (48.6%). This means that 46.6% has an influence between the model development innovation variable and size/shape development innovation on the UMKM Development variable, while the remaining (51.4%) is influenced by other variables not discussed in this study
Dampak Citra TikTok Shop dan E-WOM terhadap Perilaku Belanja Online Gen-Z Saputra, Al Mahfud; Fakhrurrazi; Mukhdasir
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 2 (2025): April 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i2.3977

Abstract

This study aims to examine the influence of brand image and Electronic Word Of Mouth (e-WOM) on the attitudes and purchase intentions of Generation Z in Aceh when shopping at TikTok Shop. In this study, an online questionnaire was used to obtain the required information. Quota sampling was used to determine a sample of 200 consumers. Analysis with SmartPLS software through Structural Equation Modeling (SEM) was used to assess the measurement and structural models. The results of the study found that brand image, e-WOM, and consumer attitudes directly impact consumer intentions to shop online. Especially when the e-WOM obtained is positive. The attitude itself is directly influenced by brand image and e-WOM. However, consumer attitudes cannot mediate the relationship between brand image and e-WOM that affects purchase intentions. This study can contribute to online retailers in Aceh, significantly improving consumer attitudes at TikTok Shop by aligning products sold and purchased by consumers to minimize negative comments.
Co-Authors Elfrida Ratnawati Fitriyani Herizal Ismayli Ismayli Mahrizal Mahrizal MUKHDASIR Saputra, Al Mahfud