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All Journal Jurnal Ilmiah Wahana Pendidikan
Tri Gustian Anugrah
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Pengaruh Content Marketing Terhadap Keputusan Pembelian Pengguna ShopeePay Pada Masyarakat Kabupaten Karawang Agus Supriatna; Nuraidah Nuraidah; Tri Gustian Anugrah
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 24 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.253 KB) | DOI: 10.5281/zenodo.7460594

Abstract

This study aims to analyze the effect of content marketing on purchasing decisions. The population in this study are ShopeePay users in Karawang Regency. The sampling technique used was snowball sampling. Data analysis technique using simple linear regression. The results of the study show that content marketing has an effect on purchasing decisions
Co-Authors Agus Supriatna Nuraidah Nuraidah