Jurnal Ilmiah Wahana Pendidikan
Vol 8 No 24 (2022): Jurnal Ilmiah Wahana Pendidikan

Pengaruh Content Marketing Terhadap Keputusan Pembelian Pengguna ShopeePay Pada Masyarakat Kabupaten Karawang

Agus Supriatna (Unknown)
Nuraidah Nuraidah (Unknown)
Tri Gustian Anugrah (Unknown)

Article Info

Publish Date
20 Dec 2022

Abstract

This study aims to analyze the effect of content marketing on purchasing decisions. The population in this study are ShopeePay users in Karawang Regency. The sampling technique used was snowball sampling. Data analysis technique using simple linear regression. The results of the study show that content marketing has an effect on purchasing decisions

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Journal Info
Jurnal Ilmiah Wahana Pendidikan
Website

Abbrev

JIWP

Publisher

Universitas Bumi Hijrah Tidore

Subject

Religion Education Social Sciences Other

Description

Jurnal Ilmiah Wahana Pendidikan (JIWP) Diterbitkan sebagai upaya untuk mempublikasikan hasil-hasil penelitian dan temuan di bidang pendidikan . Jurnal ini terbit 4 bulanan, yaitu bulan April, Agustus dan Desember. *Ruang Lingkup* Memuat hal kajian, analisis, dan penelitian tentang perancangan, ...