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All Journal Jurnal Sosial Humaniora Sigli Jurnal Ilmiah Wahana Pendidikan JURNAL ILMIAH PENELITIAN MAHASISWA
Nuraidah Nuraidah
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Religion Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Social Sciences Other

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Pengaruh Content Marketing Terhadap Keputusan Pembelian Pengguna ShopeePay Pada Masyarakat Kabupaten Karawang Agus Supriatna; Nuraidah Nuraidah; Tri Gustian Anugrah
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 24 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.253 KB) | DOI: 10.5281/zenodo.7460594

Abstract

This study aims to analyze the effect of content marketing on purchasing decisions. The population in this study are ShopeePay users in Karawang Regency. The sampling technique used was snowball sampling. Data analysis technique using simple linear regression. The results of the study show that content marketing has an effect on purchasing decisions
PENERAPAN MODEL PEMBELAJARAN CREATIVE PROBLEM SOLVING UNTUK MENINGKATKAN KEAKTIFAN DAN HASIL BELAJAR SISWA PADA MATA PELAJARAN ADMINISTRASI INFRASTRUKTUR JARINGAN KELAS XII TKJ SMK NEGERI 1 SIGLI Nuraidah Nuraidah
Jurnal Sosial Humaniora Sigli Vol 5, No 2 (2022): Desember 2022
Publisher : Universitas Jabal Ghafur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47647/jsh.v5i2.1044

Abstract

Penggunaan strategi pembelajaran yang kurang tepat dapat mengakibatkan rendahnya hasil pembelajaran yang diperoleh siswa. Penerapan Model Pembelajaran Creative Problem Solving merupakan salah satu usaha yang dapat ditempuh dengan tujuan untuk meningkatkan keaktifan dan hasil belajar Administrasi Infrastruktur Jaringan pada siswa kelas XII TKJ SMK Negeri 1 Sigli.  Penelitian ini merupakan Penelitian Tindakan Kelas (PTK) yang terdiri atas 2 siklus. Subyek penelitian adalah siswa-siswi Kelas XII TKJ SMK Negeri 1 Sigli semester ganjil tahun pelajaran 2021/2022 sebanyak 31 siswa. Analisis data menggunakan teknik analisis deskriptif komparatif dengan membandingkan kondisi awal dengan hasil-hasil yang dicapai pada setiap siklus, dan analisis deskriptif hasil observasi dengan membandingkan hasil observasi dan refleksi pada siklus 1 dan siklus 2. Hasil penelitian diperoleh rata-rata keaktifan siswa sebesar 65% pada Siklus I dengan kategori cukup, adanya peningkatan 13% pada siklus II sehingga menjadi 78% yang termasuk kategori tinggi, dengan presentase ketuntasan pada siklus I sebesar 61,29%, nilai rata-rata kelas sebesar 73,87 dan meningkat pada hasil tes siklus II sebesar 90,32% dengan nilai rata-rata 78,39. Pada kedua siklus ini terjadi perubahan aktivitas dan perolehan nilai yang signifikan bila dibandingkan dengan pra siklus dengan ketuntasan belajar yang hanya mencapai 48,30% dan nilai rata-rata adalah 60,24. Dengan demikian melalui penerapan creative problem solving dapat meningkatkan keaktifan dan hasil belajar Administrasi Infrastruktur Jaringan dengan materi Jaringan VoIP pada siswa kelas XII TKJ SMK Negeri 1 Sigli.Kata kunci : Keaktifan, Hasil belajar, dan Model Pembelajaran creative problem solving
Pengaruh Digital Marketing dan e-wom terhadap Keputusan Pembelian Produk Skincare Ms Glow (Survei pada Pelanggan Store Ms Glow Sukabumi) Nuraidah Nuraidah; Liya Megawati
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 8 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7896086

Abstract

This study aims to identify, analyze and explain how the description, correlation, partial effect and simultaneous influence of Digital Marketing and E-WOM on the Purchase Decision of MS Glow Skincare Products (Survey on MS Glow Sukabumi Store Customers) uses quantitative methods with descriptive and verification approaches. With a sample of 302 respondents taken from the customer population of the Ninda MS Glow Sukabumi Store, a total of 1,409 consumers in the 2022 period using a non-probability sampling technique. As well as using path analysis and hypothesis testing using the t test and f test. By using Microsoft Excel tools, Method of Successive Interval (MSI), and the SPSS application version 25. Based on the results of the analysis that has been carried out, this study proves that the description of Digital Marketing, E-WOM and the decision to purchase MS Glow Sukabumi skincare products are in the good category. Digital Marketing variable with an average score of 1,272.8 out of a maximum score of 1,510, E-WOM variable with an average score of 1,282 out of a maximum score of 1,510, Purchase Decision variable with an average score of 1,223 out of a maximum score of 1,510. The correlation coefficient between the variables Electronic Word of Mouth and Advertising Through YouTube obtained a value of 0.786 which means it has a strong, positive and significant correlation level between Digital Marketing and E-WOM. The partial effect of Digital Marketing on Purchase Decisions is 23%, while the partial effect of E-WOM on Purchase Decisions is 23.5%. So it can be stated that E-WOM has a greater contribution to Purchase Decisions compared to Digital Marketing. The simultaneous effect of Digital Marketing and E-WOM on Purchasing Decisions is 46.5% while the remaining 53.5% is another variable not examined in this study.
IMPLEMENTASI PENDIDIKAN INKLUSIF BAGI ANAK USIA DINI Nuraidah Nuraidah; Rusmayadi Rusmayadi; Muhammad Akil Musi; Abd Halik
JURNAL ILMIAH PENELITIAN MAHASISWA Vol 3 No 2 (2025): April
Publisher : Kampus Akademik Publiser

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jipm.v3i2.772

Abstract

This research is a qualitative descriptive research that aims to determine the implementation of inclusive education in early childhood kindergartens. The subjects in this study are school principals, educators and students. The research procedure is carried out through the pre-field stage, the field work stage, and the data analysis stage. The data collection technique uses observation, interview and documentation techniques. The technique of checking the validity of the data uses triangulation. The data from the research results provide an overview of the Implementation of Inclusive Education in Early Childhood Kindergarten, starting with the identification of ABK through screening activities, classification, learning planning and monitoring of learning progress through MPLS activities. Preparation of assessments of cognitive, language and communication, motor, and perception development. Develop an individualized learning program by assessing the strengths, weaknesses, interests and needs of children from various aspects of development, developing long-term goals and short-term goals, designing methods and procedures for achieving goals and determining evaluation methods. Teachers implement an inclusive PAUD curriculum in their learning activities in the classroom using simplified learning materials, an equal teaching and learning process, adequate infrastructure and a safe, comfortable and child-friendly learning environment.
Co-Authors Abd Halik Agus Supriatna Liya Megawati Muhammad Akil Musi Rusmayadi Tri Gustian Anugrah