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All Journal Alignment: Journal of Administration and Educational Management IECON: International Economics and Business Conference Jurnal Ilmiah Manajemen Dan Kewirausahaan
Ni Nyoman Putu Martini
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Economics, Econometrics & Finance Education

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The Role of Brand Image in Mediating the Impact of Word of Mouth on Purchasing Decisions Nurul Qomariah; Devi Rosdiana Maharani; Arik Susbiyani; Ni Nyoman Putu Martini
IECON: International Economics and Business Conference Vol. 2 No. 1 (2024): International Conference on Economics and Business (IECON-2)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/n8xr9y05

Abstract

Purchasing decision is an important stage in consumer behavior that has broad implications, both locally and globally. Thus, it is important to discuss the issue of purchasing decisions made by consumers. This paper aims to determine the effect of word of mouth on purchasing decisions with brand image as a moderation at PT XYZ. The population in this study were all consumers of PT XYZ, a company engaged in the production of snacks in Malang Regency. The number of samples was determined as many as 100 respondents. Validity tests and reliability tests were carried out in this study so that the measuring instrument used truly met the rules of a measuring instrument. Hypothesis testing was also carried out in this study so that the impact of the independent variables on the dependent variables could be clearly identified. The results of the study showed that word of mouth had a positive and significant effect on purchasing decisions. Brand image had a positive and significant effect on purchasing decisions. Word of mouth had a positive and significant effect on brand image. Word of mouth had a positive and significant effect on purchasing decisions through brand image.
Gaya Kepemimpinan Transformasional dan Lingkungan Kerja terhadap Organization Citizenship Behavior Karyawan dengan Kepuasan Kerja sebagai Variabel Intervening pada Dinas Kesehatan Kabupaten Jember Arvianto, Ronny; Ni Nyoman Putu Martini; Budi Santoso
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 8 No. 3 (2025): Alignment: Journal of Administration and Educational Management
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/alignment.v8i3.14898

Abstract

This study aims to analyze the influence of transformational leadership style, work environment, on Organizational Citizenship Behavior (OCB) with satisfaction as an intervention variable at the Jember District Health Office. The sample in this study was 118 respondents. The sampling technique used simple random sampling. Data collection was carried out by distributing questionnaires to all respondents. The data source used is a primary data source. The analysis method uses SEM PLS analysis with the WarpPLS 7.0 research tool. The results of the direct influence test showed that (1) transformational leadership and work environment variables directly have a positive effect on satisfaction but specifically for transformational leadership are not significant on satisfaction. (2) transformational leadership variables, work environment and satisfaction directly have a positive and significant effect on OCB. (3) transformational leadership variables indirectly have a positive but insignificant effect on OCB through satisfaction, but the work environment indirectly has a significant effect on OCB through satisfaction  Keywords: Transformational Leadership, Work Environment, Satisfaction, Organizational Citizenship Behavior
Pengaruh Literasi Keuangan, Pendapatan, Prilaku Keuangan dan Gaya Hidup terhadap Kesejahteraan ASN (Aparatur Sipil Negara) Dinas Pendidikan Dikabupaten Bondowoso Amelia Putri Maharani; Ni Nyoman Putu Martini; Achmad Hasan Hafidzi
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5250

Abstract

In Bondowoso Regency, an interesting phenomenon was discovered regarding the financial condition of State Civil Apparatus (ASN) within the Education Office. Despite having a fixed monthly income, some ASN still face quite complex financial problems. This is caused by uncontrolled consumptive spending patterns, which create a gap between income and expenditure. This research contributes theoretically by enriching the literature on personal financial management and the financial behavior of civil servants. This study specifically aims to analyze the influence of several independent variables—namely, financial literacy, income, financial behavior, and lifestyle—on ASN welfare. The study employs a quantitative method with a saturated sampling technique. From a population of 88 ASN, all were used as research samples to provide more representative data. The analysis process used multiple linear regression with the help of SPSS software. Before conducting the regression analysis, several classical assumption tests were carried out, including the normality test, multicollinearity test, and heteroscedasticity test, to ensure that the statistical model was reliable and free from violations. Next, a t-test was applied to measure the magnitude of the influence of each independent variable on ASN welfare. The results of the study showed differences in the influence of each variable. Two variables were found to have a positive and significant effect on well-being: income and financial behavior. This indicates that better financial behavior and higher income of civil servants (ASN) increase their well-being. On the other hand, financial literacy and lifestyle variables showed a positive but insignificant effect on well-being. This means that although financial literacy and lifestyle contribute, their influence is not strong enough to improve ASN well-being. These findings indicate that income and the ability to manage personal finances play a dominant role in determining ASN well-being in Bondowoso Regency.  
Pengaruh Kompetensi Digital dan Kapabilitas Adaptif terhadap Kinerja Pegawai BKPSDM Jember dengan Employee Engagement sebagai Variabel Intervening Yuniasari, Hasminanda; Trias Setyowati; Ni Nyoman Putu Martini
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 9 No. 1 (2026): Journal Of Administration and Educational Management (ALIGNMENT)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/b9cxe040

Abstract

This study aims to analyze the influence of digital competence and adaptive capabilities on employee performance at the Jember Regency Human Resources Development Agency (BKPSDM), with employee engagement as an intervening variable. The research method used a descriptive quantitative approach using a census technique involving 65 civil servants at the Jember Regency Human Resources Development Agency (BKPSDM). Data analysis used Partial Least Squares (PLS)-based Structural Equation Modeling (SEM). The results show that digital competence and adaptive capabilities significantly influence employee engagement, digital competence and employee engagement significantly influence employee performance, while adaptive capabilities do not directly influence performance. However, digital competence and adaptive capabilities significantly influence performance through employee engagement as a mediating variable. The conclusion is that employee engagement plays a key role in transforming digital competence and adaptive capabilities into improved employee performance. Therefore, simultaneously strengthening digital competence, adaptive capabilities, and engagement-enhancing strategies are necessary to optimize civil servant performance in the era of digital transformation.   Keywords: Digital Competence, Adaptive Capabilities, Employee Engagement, Employee Performance, Digital Transformation  
Pengaruh Customer Relationship Management dan Brand Image terhadap Kepuasan Pasien Rawat Jalan dengan Keputusan Berkunjung sebagai Variabel Intervening pada Instalasi Rawat Jalan Klinik Khadijah PKU Muhammadiyah Muncar Kurniawati, Indah; Ni Nyoman Putu Martini; Toni Herlambang
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 9 No. 2 (2026): Journal Of Administration and Educational Management (ALIGNMENT)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/xe2xam36

Abstract

This study aims to analyze the influence of Customer Relationship Management (CRM) and Brand Image on outpatient satisfaction, as well as their indirect influence on the decision to visit through patient satisfaction as an intervening variable at the Khadijah PKU Muhammadiyah Muncar Outpatient Clinic. The research method used was quantitative with an explanatory research approach, involving 100 outpatients as a sample through accidental sampling. Data analysis was performed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results show that CRM and Brand Image have a positive and significant influence on patient satisfaction, with CRM having a more dominant influence; meanwhile, the influence of CRM and Brand Image on the decision to visit occurs indirectly through patient satisfaction as a full intervening variable. In conclusion, improving the quality of CRM and Brand Image will increase patient satisfaction, which in turn encourages patients' decisions to revisit the clinic.   Keywords: Customer Relationship Management, Brand Image, Patient Satisfaction
Co-Authors Achmad Hasan Hafidzi Amelia Putri Maharani Arik Susbiyani Arvianto, Ronny Budi Santoso Devi Rosdiana Maharani Indah Kurniawati Nurul Qomariah Toni Herlambang Trias Setyowati Yuniasari, Hasminanda