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All Journal Jurnal Ekonomi Journal The Winners Binus Business Review Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Bakti Masyarakat Indonesia Jurnal Manajerial Dan Kewirausahaan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Journal of Sustainable Community Service International Journal of Management Science and Application Jurnal Serina Ekonomi dan Bisnis
Muhammad Tony Nawawi
Fakultas Ekonomi Dan Bisnis, Universitas Tarumanagara
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Veterinary Other

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Journal : International Journal of Management Science and Application

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The Role of Social Media in Building Trust, Creativity, and Satisfaction for Millennial Entrepreneurs Djakasaputra, Arifin; Nawawi, M. Tony
International Journal of Management Science and Application Vol. 3 No. 2 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i2.297

Abstract

This research aims to investigate the role of social media in enhancing trust, self-perceived creativity, and satisfaction among millennial entrepreneurs. In general, the data was collected through sampling from mineral entrepreneurs in Jakarta. Where data collection is done by distributing questionnaires. The data was analysed using partial least squares structural equation modelling. Finally, the research results show that social media marketing activities have a positive and significant impact on trust, social media marketing activities have a positive but not significant effect on self-perceived creativity, trust has a positive but not significant impact on self-perceived creativity, and trust has a negative and significant impact on entrepreneurial satisfaction. This research can contribute to marketing experts and millennial entrepreneurs in enhancing the quality of advertising information and the credibility of social media used to support creativity, trust, and satisfaction. Furthermore, marketing experts and millennial entrepreneurs with online-based communities should optimize their marketing activities on social media.
Co-Authors Amuntai, Betty Bravo, Christiandinata Tjandra Darryl Darryl, Darryl Dinata, Jennifer Djakasaputra, Arifin Febby, Fifi Natalia Ida Puspitowati Jasson, Bryan Leislee, Jesslyn Limanda, Andreas Lorents, Kennt Muhammad Safiqi Ikhaz Muhammad Safiqi Ikhaz, Muhammad Safiqi Novitan, Vivian P., Purwanto Purwanto Purwanto Ramadhani, Ananda Rizqita Siek, Vanesa Simanjuntak, Yeni Aryanti Surya, Adriawan Yuandira, Eriska Siva yusbardini, yusbardini