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All Journal Jurnal Manajemen Kewirausahaan Jurnal Penelitian dan Pengabdian Masyarakat
Susilowati Budiningsih
Universitas IPWIJA
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

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PENINGKATAN KAPASITAS SDM DAN PEMASARAN DIGITAL DENGAN MEDIASI MODAL INTELEKTUAL TERHADAP KINERJA USAHA AGRIBISNIS Indrajit Wicaksana; Susilowati Budiningsih; Yuli Triastuti; Jayadi Jayadi
Jurnal Manajemen Kewirausahaan Vol 19, No 2 (2022): JMK EDISI DESEMBER 2022
Publisher : Sekolah Tinggi Ilmu Ekonimi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33370/jmk.v19i2.944

Abstract

Pandemi covid-19 memberikan dampak besar bagi usaha skala mikro, kecil, dan menengah. Kebijakan pembatasan sosial yang berskala besar akibat covid-19 berdampak pada turunnya aktivitas ekonomi, termasuk di bidang agribisnis. Strategi yang diterapkan untuk penguatan usaha di masa pandemi ini salah satunya adalah memperkuat kapasitas sumber daya manusia agar tetap bertahan dan berinovasi. Penelitian ini ditujukan untuk mengetahui pengaruh langsung dan tidak langsung peningkatan kapasitas sumber daya manusia (capacity building) dan pemasaran digital (digital marketing) terhadap peningkatan kinerja usaha agribisnis di masa pandemi covid-19 melalui mediasi modal intelektual (intellectual capital). Sampel penelitian ini mencakup 50 usaha agribisnis. Melalui penelitian ini akan diketahui pengaruh langsung dan tidak langsung capacity building pada kinerja usaha agribisnis saat covid-19. Kata kunci: agribisnis, kinerja, modal intelektual, pemasaran digital, peningkatan kapasitas ABSTRACT The Covid-19 pandemic has had an impact on micro, small and medium scale businesses. The large-scale social restriction policy due to Covid-19 has had an impact on decreasing economic activity, including in the agribusiness sector. One of the strategies implemented to strengthen business during this pandemic is to strengthen the capacity of human resources to survive and innovate. This study aims to determine the direct and indirect effects of increasing the capacity of human resources and digital marketing on improving the performance of agribusiness businesses during the Covid-19 pandemic through the mediation of intellectual capital. The sample of this research includes 50 agribusiness enterprises. Through this research, it will be known the direct and indirect effects of capacity building on the performance of agribusiness during Covid-19. Keywords: agribusiness, capacity building, digital marketing, intellectual capital, performance
Pendampingan Usaha Budidaya Bebek Berbasis Tiga Pilar Peternakan di Kecamatan Cileungsi Indrajit Wicaksana; Susilowati Budiningsih; Yuridistya Primadhita
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 1 No. 3 (2023): August 2023
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v1i3.121

Abstract

This business assistance is part of productive community service which aims to provide entrepreneurial knowledge in the field of animal husbandry using the three pillars. Partner, namely the Cuan Barokah duck farming business located in Cileungsi District, Bogor. Partner is provided with socialization and business assistance so it can conduct business analysis and find solutions to create increased business. In the aspect of feeding, partner is equipped with knowledge so the feeding process is more efficient. In the managing aspect, partner is provided with easy financial recording training and better sanitary system. In the breeding aspect, partner is trained so it can carry out nurseries independently. The existence of this training is expected to help create an increase in sustainable business capacity on Cuan Barokah  duck farming in Cileungsi District, Bogor Regency
Co-Authors Indrajit Wicaksana Jayadi Jayadi Yuli Triastuti Yuridistya Primadhita