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All Journal Binus Business Review Jurnal Review Pendidikan dan Pengajaran (JRPP)
Lily Lily, Lily
Bina Nusantara University
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Word of Mouth Marketing dan Pameran terhadap Keputusan Orang Tua Memilih Sekolah Prabowo, Hartiwi; Lily, Lily
Binus Business Review Vol 2, No 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1137

Abstract

In decision-making of choosing schools, people recommendation is effected. WOM factor and exhibition twice in a year for ISMILE school is a considered efficient and effective promotional media. The research method is to identify the effect of word of mouth and exhibition towards perception of value proposition and effects of decision-making. Analysis method in this research is validity, reliability, normality test, simple correlation and path analysis. Data gathering technique is questionnaire. The repondents in the research are 100 people, including parents from students in ISMILE school. The expected result from this research is a relationship among variables, significant effects from word of mouth and exhibition at the same time of perception towards value position and significant effects from perception of value proposition towards decision- making. From this research, ISMILE school should hold exhibition and focus to things that will lead to positive word of mouth so it could gain more parents register their children in ISMILE school. 
EFFECT OF SPEED READING METHOD ON THE STUDENTS ABILITY TO UNDERSTAND AN ESP TEXT Lily, Lily
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 1 (2024): Volume 7 No 1 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i1.25835

Abstract

This research was quasy experiment research. This research was done in STIKes Sehat Medan during Nov – December 2023. The population of this research was the first semester students for D3 Nursing Program, 31 students, academic year 2023/2024. This research was conducted with the aim of finding out about speed reading, speed reading techniques, and especially knowing the effect of the speed reading on the students' ability to understand ESP text that is the English reading texts for nursing. Based on the analysis of data using t-test, it was found that the tcount > ttable, both using the speed reading, scanning technique, tcount (9,175) > ttable (2,042), and the speed reading skimming technique, tcount (7,628) > ttable (2,042), with significance level 0,005. The results of the research showed that there was an affect of the speed reading on the ability of the students to understand an ESP text, English Specific Purpose texts for nurses.
Co-Authors Hartiwi Prabowo, Hartiwi