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All Journal Binus Business Review Jurnal Wicara Desa
Hartiwi Hartiwi, Hartiwi
Bina Nusantara University
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Social Sciences

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Business Strategy of CV Jaya Sampurna in Facing Soft Drink Distributor Competition in Bekasi Nurmala, Seri; Hartiwi, Hartiwi
Binus Business Review Vol 6, No 3 (2015): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v6i3.956

Abstract

CV Jaya Sampurna is a soft drink distributor in Bekasi. Distributor company has a low profit margin, moreover the product sold is Fast Moving Consumers Goods with a very low profit margin (3.5%–5%). Therefore the company depends on a high volume of sales. Besides, there are many competitors in this industry, thus the business strategy is needed to improve the competitive advantage of the company. Given the conditions,this research was to identify the internal and the external factors, to identify the formulation of business strategy alternative, and to identify the recommendation of functional strategy for CV Jaya Sampurna. Research used descriptive method; and the type of research used was case study. Data were gathered from questionnaires and interview to three member of managers: Director, Operational Manager, and Finance Manager. Data wereanalyzed by using EFE, IFE, SWOT, IE, Grand Strategy Matrix and QSPM. The result of this research implies that the alternative strategy based on QSPM’s result was market penetration
STRATEGI PENINGKATAN NILAI TAMBAH DAN PEMASARAN PRODUK HASIL OLAHAN IKAN AIR TAWAR DI DESA BUNKATE KECAMATAN JONGGAT, KABUPATEN LOMBOK TENGAH Miftahul Khair; Ramadhani, Aulia; Soleha, Hilalia; Siambaton, Rini Ramdani; Faqih, Farid; Kiamuddin, Moh.; Haryani, Dewina; Nurasmi, Intan; Hartiwi, Hartiwi; Redi, Muhammad; Agusdin, Agusdin
Jurnal Wicara Vol 3 No 3 (2025): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v3i3.6754

Abstract

Bunkate Village, Jonggat District, Central Lombok Regency, has fisheries potential, especially freshwater fish farming, but this potential has not been optimally managed. KKN-PMD students from Mataram University initiated technical guidance and processing and marketing activities for freshwater fish farming products. This activity includes training in making fish sticks as one of the product form diversifications and education on effective food product marketing strategies. The program implementation method includes observation, interviews with fish farmers, recipe formulation, and implementation of technical guidance attended by the surrounding community, especially PKK mothers. The results of the activity showed that participants were enthusiastic in participating in the training and gained new skills in processing tilapia into products with higher selling value in the form of fish sticks and marketing strategies for fishery products, which are expected to increase the income and welfare of the village community. Through this activity, it is hoped that the Bunkate Village community will be able to develop fisheries-based businesses independently and sustainably, thereby increasing the welfare of the village community, especially freshwater fish farmers.
OPTIMALISASI POTENSI PERIKANAN DESA BUNKATE MELALUI WORKSHOP PENGOLAHAN DAN PEMASARAN HASIL BUDIDAYA PERIKANAN AIR TAWAR Miftahul Khair; Ramadhani, Aulia; Soleha, Hilalia; Siambaton, Rini Ramdani; Faqih, Farid; Kiamuddin, Moh.; Haryani, Dewina; Nurasmi, Intan; Hartiwi, Hartiwi; Redi, Muhammad
Jurnal Wicara Vol 3 No 3 (2025): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v3i3.6758

Abstract

Bunkate Village, Jonggat District, Central Lombok Regency, has abundant freshwater fisheries potential, especially in freshwater fisheries cultivation. However, this potential has not been managed optimally. Through a community empowerment approach, workshop activities are focused on improving the skills of village communities in processing fisheries cultivation products, as well as more effective fisheries product marketing strategies. Therefore, KKN PMD students from Mataram University initiated the Freshwater Fisheries Cultivation Results Processing and Marketing Workshop program as a solution to increase the added value of fisheries products. This activity includes training in making fish sticks as a form of product diversification and education on effective marketing strategies. The program implementation method involves observation, interviews with fish farmers, recipe formulation, and implementation of workshops attended by the local community, especially PKK mothers. The results of the activity showed that participants were enthusiastic about participating in the training and gaining new skills in processing tilapia into products with higher selling value and marketing fisheries products, which are expected to increase the income and welfare of the village community. Through this activity, it is hoped that the Bunkate Village community will be able to develop fisheries-based businesses independently and sustainably, thereby increasing the economic welfare of the village.
Co-Authors Agusdin Aulia Ramadhani Faqih, Farid Haryani, Dewina Kiamuddin, Moh. Miftahul Khair Nurasmi, Intan Redi, Muhammad Seri Nurmala, Seri Siambaton, Rini Ramdani Soleha, Hilalia