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All Journal Forum Bisnis dan Kewirausahaan Utsaha: Journal of Entrepreneurship
Yolanda Veybitha
Universitas Tridinanti Palembang
Economics, Econometrics & Finance

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Pengaruh Motif Hedonis & Religiusitas terhadap Pembelian Impulsif Online Generasi Senior Millennial melalui Mediasi Self Esteem Yolanda Veybitha; Muhni Pamuji; Sari Sakarina; Frecilia Nanda Melvani
FORBISWIRA FORUM BISNIS DAN KEWIRAUSAHAAN - SINTA 4 Vol 12 No 2 (2023): Forum Bisnis dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v12i2.3423

Abstract

Abstrak Generasi senior milennial merupakan generasi yang lahir pada tahun 1983-1990. Salah satu ciri generasi tersebut yakni tumbuh di era digital. Adapun penelitian ini bertujuan untuk mengukur perilaku pembelian impulsif secara online generasi tersebut. Penelitian ini menggunakan metode kuantitatif dengan metode survei. Alat untuk melakukan pengukuran menggunakan SEM (Structural Equation Model) dengan sofware LISREL. Sampel dalam penelitian ini sebanyak 470 responden, mereka mengisi kuesioner secara online. Hasil penelitian menunjukkan bahwa pengaruh religiusitas terhadap pembelian impulsif tidak signifikan. Selanjutnya perhitungan pengaruh tidak langsung variabel religiusitas melalui mediasi self esteem terhadap pembelian impulsif menunjukkan berepengaruh yang signifikan sehingga self esteem dalam penelitian ini memediasi secara sempurna (full mediated). Namun untuk variabel motif hedonic, self esteem hanya memediasi secara parsial (partial mediated). Selanjunya penelitian memiliki implikasi secara teoritis dan praktis. Kata Kunci : Motif Hedonis, Religiusitas, Self Esteem, Pembelian Impulsif
Digital Reporting as Mediator of Leadership, Partnership, and Performance Effectiveness in Palembang Narcotics Prevention Mario Ivanry; Sari Sakarina; Yolanda Veybitha
UTSAHA: Journal of Entrepreneurship Vol. 5 Issue 1 (2026)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v5i1.968

Abstract

Narcotics distribution in Palembang City continues to represent a serious problem, with more than 1,600 cases per year recorded at Polrestabes Palembang. Conventional prevention models have begun to demonstrate their limitations, particularly in terms of policy fragmentation and the limited utilization of digital technology as a reporting instrument. This study aims to analyze the influence of Leadership and Partnership on Personnel Performance Effectiveness in the prevention of narcotics distribution in Palembang City, with Digital-Based Reporting as a mediating variable. A quantitative research method was employed using a saturated sampling technique involving 70 personnel as respondents. Data were tested using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results reveal that Leadership and Partnership have a significant influence on Digital-Based Reporting, which in turn has a positive impact on Personnel Performance Effectiveness, with Partnership identified as the most dominant variable (β = 0.642). These findings confirm that Digital-Based Reporting serves as a crucial mediator in improving the quality of personnel performance. Statistically, the R-Square values indicate that the Leadership and Partnership variables contribute 96.0% to the effectiveness of Digital-Based Reporting. Furthermore, the model is capable of explaining 98.8% of the variance in Personnel Performance Effectiveness. These findings affirm that the synergy of visionary leadership and solid partnership, integrated through Digital-Based Reporting, constitutes a key factor in optimizing personnel performance in narcotics prevention.
Co-Authors Frecilia Nanda Melvani Mario Ivanry Muhni Pamuji, Muhni Sakarina, Sari