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All Journal Journal The Winners Binus Business Review Journal of Business, Management and Social Studies
Dotty Wimpertiwi, Dotty
Bina Nusantara University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Journal : Journal The Winners

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International Entrepreneurship as Development of Entrepreneurship Education: A Study Case of ASEAN Economic Community Countries Wimpertiwi, Dotty
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 19, No 2 (2018): The Winners Vol. 19 No. 2 2018
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v19i2.4625

Abstract

The objectives of this research were; (1) adding up the enrichment in the entrepreneurship education in BINUS to change the mindset of the students to be able to compete and create the new workspace in the AEC, especially in three countries (Indonesia, Malaysia, and Singapore) using PEST analysis to understand more about how doing entrepreneurship global or international. (2) Giving the contribution to enrich the knowledge of the basic concept of AEC for entrepreneur students. (3) Providing the insight on the challenge and the opportunity especially in International Entrepreneur. The research methods were qualitative and descriptive analysis follow by literature study. Results show that by learning entrepreneurship of ASEAN will change the mindset of the students to be more competing when doing business. There are several opportunity and challenge in neighboring countries between the member of the AEC, for the university that has the start-up or SMEs for being global or international.
Ease of Online Ojek Service Grows Consumer Loyalty Hariyatno, Hariyatno; Wimpertiwi, Dotty; Isanawikrama, Isanawikrama; Bawono, Adhi
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 19, No 2 (2018): The Winners Vol. 19 No. 2 2018
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v19i2.4610

Abstract

The purpose of this research was to find out why people in the city of Bogor tend to be loyal to ojek online compared to other public transportations. This research conducted in Bogor that used descriptive and verification methods by taking 115 samples of consumers of all fleets motorcycle ojek online in Bogor. The data were taken randomly by using iteration calculation as much as three times. Data analysis used multiple regression analysis. The result of the research shows that the most significant customer loyalty of sub-variable of service quality is reliability. Of the overall population, sub-service quality variables affect customer loyalty 89,5% and the remaining 10,5% is influenced by other factors not examined in this research.
Co-Authors Agung Hari Sasongko, Agung Hari Antonius Kurniawan Bawono, Adhi Hariyatno, Hariyatno Isanawikrama, Isanawikrama Nurhaliza, Bella Sunarto, Abdul Rosid Suputra, Made Esa Kameswara