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All Journal Journal The Winners Binus Business Review Journal of Business, Management and Social Studies
Dotty Wimpertiwi, Dotty
Bina Nusantara University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Konsep Business Process ReenginEering untuk Memperbaiki Kinerja Bisnis Menjadi Lebih Baik: Studi Kasus Perusahaan Susu Kedelai “XYZ” Wimpertiwi, Dotty; Sasongko, Agung Hari; Kurniawan, Antonius
Binus Business Review Vol 5, No 2 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i2.1189

Abstract

Business Process Reengineering is a phase of redesigning business process to improve performance. Business Process Reengineering can be applied to improve micro or medium businesses. One example from them comes from a soymilk company. XYZ Soymilk Company is one of the examples of Small and Medium enterprises with home-industry system. Its organizational structure consists of the director and some divisions. Those divisions, which are run by employees, are: production division, procurement division, finance division, and marketing division. The produced soymilk is packed in plastic bags with Susu Kedelai “XYZ” label on it. This product later is marketed in the canteens of universities, some stores around neighborhoods, and supermarkets. The main market target of this product is university students and people around the location. The promotion is done by attaching promotion flyers on some strategic places. The problem that occurs is a shortage in operational management, the number of command and control in the operating system, as well as recording done still manually. The purpose of using Business Process Reengineering concept processing system is to be more computerized for a better, faster, more accurate, effective and efficient, and improvement in operation management system as an attempt to survive among other competitors. The results of the business process reengineering are some business process ideas.
International Entrepreneurship as Development of Entrepreneurship Education: A Study Case of ASEAN Economic Community Countries Wimpertiwi, Dotty
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 19, No 2 (2018): The Winners Vol. 19 No. 2 2018
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v19i2.4625

Abstract

The objectives of this research were; (1) adding up the enrichment in the entrepreneurship education in BINUS to change the mindset of the students to be able to compete and create the new workspace in the AEC, especially in three countries (Indonesia, Malaysia, and Singapore) using PEST analysis to understand more about how doing entrepreneurship global or international. (2) Giving the contribution to enrich the knowledge of the basic concept of AEC for entrepreneur students. (3) Providing the insight on the challenge and the opportunity especially in International Entrepreneur. The research methods were qualitative and descriptive analysis follow by literature study. Results show that by learning entrepreneurship of ASEAN will change the mindset of the students to be more competing when doing business. There are several opportunity and challenge in neighboring countries between the member of the AEC, for the university that has the start-up or SMEs for being global or international.
Ease of Online Ojek Service Grows Consumer Loyalty Hariyatno, Hariyatno; Wimpertiwi, Dotty; Isanawikrama, Isanawikrama; Bawono, Adhi
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 19, No 2 (2018): The Winners Vol. 19 No. 2 2018
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v19i2.4610

Abstract

The purpose of this research was to find out why people in the city of Bogor tend to be loyal to ojek online compared to other public transportations. This research conducted in Bogor that used descriptive and verification methods by taking 115 samples of consumers of all fleets motorcycle ojek online in Bogor. The data were taken randomly by using iteration calculation as much as three times. Data analysis used multiple regression analysis. The result of the research shows that the most significant customer loyalty of sub-variable of service quality is reliability. Of the overall population, sub-service quality variables affect customer loyalty 89,5% and the remaining 10,5% is influenced by other factors not examined in this research.
Pengaruh Iklan Internet, Harga Dan Promosi Terhadap Keputusan Pembelian Pada Aplikasi Mobile Commerce Wimpertiwi, Dotty; Sunarto, Abdul Rosid; Nurhaliza, Bella; Suputra, Made Esa Kameswara
Journal of Business, Management, and Social Studies Vol. 2 No. 4 (2022): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (510.401 KB) | DOI: 10.53748/jbms.v2i4.45

Abstract

The purpose of this study was to determine the effect of internet advertising, promotions and prices on consumer purchasing decisions on mobile commerce applications. This study employed a quantitative method, sample selection using a non-probability sampling technique in the form of purposive sampling. The sample used is the general public in Jakarta, the primary data is obtained from questionnaires distributed online. Based on the results of data processing and statistical tests, the researchers succeeded in proving that there was indeed a significant effect of advertising, prices, and promotions on purchasing decisions made by consumers in m-ommerce applications.  
Co-Authors Agung Hari Sasongko, Agung Hari Antonius Kurniawan Bawono, Adhi Hariyatno, Hariyatno Isanawikrama, Isanawikrama Nurhaliza, Bella Sunarto, Abdul Rosid Suputra, Made Esa Kameswara