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All Journal Journal of Business, Management and Social Studies
Nurhaliza, Bella
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Iklan Internet, Harga Dan Promosi Terhadap Keputusan Pembelian Pada Aplikasi Mobile Commerce Wimpertiwi, Dotty; Sunarto, Abdul Rosid; Nurhaliza, Bella; Suputra, Made Esa Kameswara
Journal of Business, Management, and Social Studies Vol. 2 No. 4 (2022): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (510.401 KB) | DOI: 10.53748/jbms.v2i4.45

Abstract

The purpose of this study was to determine the effect of internet advertising, promotions and prices on consumer purchasing decisions on mobile commerce applications. This study employed a quantitative method, sample selection using a non-probability sampling technique in the form of purposive sampling. The sample used is the general public in Jakarta, the primary data is obtained from questionnaires distributed online. Based on the results of data processing and statistical tests, the researchers succeeded in proving that there was indeed a significant effect of advertising, prices, and promotions on purchasing decisions made by consumers in m-ommerce applications.  
Co-Authors Dotty Wimpertiwi, Dotty Sunarto, Abdul Rosid Suputra, Made Esa Kameswara