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Konsep Business Process ReenginEering untuk Memperbaiki Kinerja Bisnis Menjadi Lebih Baik: Studi Kasus Perusahaan Susu Kedelai âXYZâ Wimpertiwi, Dotty; Sasongko, Agung Hari; Kurniawan, Antonius
Binus Business Review Vol 5, No 2 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i2.1189

Business Process Reengineering is a phase of redesigning business process to improve performance. Business Process Reengineering can be applied to improve micro or medium businesses. One example from them comes from a soymilk company. XYZ Soymilk Company is one of the examples of Small and Medium enterprises with home-industry system. Its organizational structure consists of the director and some divisions. Those divisions, which are run by employees, are: production division, procurement division, finance division, and marketing division. The produced soymilk is packed in plastic bags with Susu Kedelai âXYZâ label on it. This product later is marketed in the canteens of universities, some stores around neighborhoods, and supermarkets. The main market target of this product is university students and people around the location. The promotion is done by attaching promotion flyers on some strategic places. The problem that occurs is a shortage in operational management, the number of command and control in the operating system, as well as recording done still manually. The purpose of using Business Process Reengineering concept processing system is to be more computerized for a better, faster, more accurate, effective and efficient, and improvement in operation management system as an attempt to survive among other competitors. The results of the business process reengineering are some business process ideas.

ANALISA SWOT PADA BISNIS RUMAHAN, STUDI KASUS PADA BISNIS LAUNDRY KILOAN Umar, Abdullah; Sasongko, Agung Hari; Aguzman, Glory; Sugiharto, Sugiharto
BBM (Buletin Bisnis & Manajemen) Vol 2, No 2: Agustus 2016
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v2i2.23

Business can be done anywhere and by anyone. Where the purpose of a business for some people is different. Among others there are which aims to increase revenue. So with that reason, began to grow home-based business scale. Where businesses are done by the community and are planted in housing. One home-based business is the laundry. Laundry business kilogram is now very widespread, almost in every street can be found Landry. However, if carelessly in managing this business, then the business can be folded more quickly. So it takes some analysis, including marketing mix, where to open this business, you need to know the 4Ps. Product, Price, Place and Promotion. In addition to the marketing mix, it is necessary to do a SWOT. This research was conducted using quantitative and qualitative methods. Where data collection is done by observation and interviews with business owners, employees and customers. The results of this study will be able to look at the factors that influence the laundry as a home-based business with a view of the internal and external factors.Â Keywords: Home Industru, Marketing Mix, SWOT Analysis

Business Model sebagai Strategi bersaing untuk Pelaku Bisnis Pemula Studi kasus: Bisnis Hijab Christanti, Yunitasari; Umar, Abdullah; Sasongko, Agung Hari; Widyastuti, Indira Tyas
BBM (Buletin Bisnis & Manajemen) Vol 3, No 1: Februari 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v3i1.33

In this era has begun many emerging businesses with small and medium scale managed by beginners who notabene they have no experience in business. With the sophistication of technology and also easy access through social media, facilitate the beginners of this business do business activities. New business is starting to bloom now is a hijab business. In social media, many hijab merchants offer various hijab models. Already emerging also beginners businessmen who produce their own hijab and make their own labels. They are usually the mothers who have sewing skills then they develop by designing their own hijab model that is the trend now, and try to produce and market it with their own label. Since such businesses are already emerging, newbies must have a mature business plan to avoid being run over by their competitors. Business Model Canvas should be developed for business planning as well as SWOT Analysis to design the improvement business. This research uses qualitative method to know how big role Business Model Canvas for beginners business also SWOT analysis which role to make repair business.Â Keywords: Business beginners, Business Model Canvas, SWOT Analysis

PEMANFAATAN PEMBAYARAN ONLINE BAGI E-COMMERCE USAHA KECIL DAN MENENGAH Sugiharto, Sugiharto; Umar, Abdullah; Sasongko, Agung Hari; Aguzman, Glory
BBM (Buletin Bisnis & Manajemen) Vol 5, No 1 (2019): Volume 5 Nomor 1, Februari 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v5i1.260

Today, technology has entered into all business fields where the digital era is very helpfuland facilitates business both in terms of marketing, sales and distribution. The utilizationof these technologies will directly increase sales volume and the potential for anincreasingly large market. This will be very beneficial for medium and small businesses,where they still use a lot of conventional methods and have not used the technology sideand have not yet entered e-commerce. Expansion of the market or market is the mostimportant thing in the business world so that through E-Commerce, market coverage isno longer only in the area where the MSMEs are located but is widespread throughoutthe world wherever it can be accessed. In addition to the wider market, it can also accessreal-time payments that will facilitate the payment process directly by consumers andcan make the flow of cash out of the business more controlled which is no longer anobstacle. This online payment system is not always related to e-Commerce, but also withdirect transaction activities at the place of business can also be done so that cashless andalso in the online payment there will be a sales transaction report that will make therecording directly available in the payment system online. This benefit is very helpful forsmall and medium businesses that are expected to increase their sales growth and theirfinancial management will be helped.

BISNIS MODEL STRATEGI PENGEMBANGAN BISNIS JASA PENGIRIMAN: STUDI PADA PERUSAHAAN JASA PENGIRIMAN DI JAKARTA Sasongko, Agung Hari; Umar, Abdullah; Agusman, Glory; Sugiharto, Sugiharto
Jurnal Ekonomi : Journal of Economic Vol 7, No 01 (2016): Jurnal Ekonomi
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v7i01.1522

AbstractThe purpose of this research is to determine business model strategy of a company in the future, how does a company offers more to customers and maintain customers and everything related with business development. Business development is something required to be done by every company in order to be able to compete. This matter also happens in delivery service business. Delivery service business in Indonesia is very popular in Indonesia, wherein online delivery service business develops continuously, so delivery services also increase. But, this development must be followed by business model development, so the result will be satisfying for delivery service companies, especially in Jakarta. Research result shows that the best strategy is market penetration. Some alternatives that can be done are by enhancing resources by alliancy and coopetition, creating a competitive price scheme by mapping the cost from partner to obtain the best price, and also by doing promotion through several medias owned by the company, by ATL or BTL with the main purpose to increase selling.Â Keywords: Business Model, Courier Service.

STRATEGI PENGEMBANGAN BISNIS PADA BISNIS PARIWISATA Umar, Abdullah; Sasongko, Agung Hari; Agusman, Glory; Sugiharto, Sugiharto
Jurnal Ekonomi : Journal of Economic Vol 7, No 2 (2016): Jurnal Ekonomi
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v7i2.1625

AbstractIndonesia is an archipelagic nation which has a diverse tourist destination is quite interesting, whether it be of attractions, culinary, arts, cultural and natural charm. With so many places of this tourist destination, it can be developed into a promising business. By utilizing the marketing mix, namely Product, Price, Place, Promotion, People, Process and Physical evidence. Of the marketing mix can then be mapped to the matrix Ansoff for Â getting products that can be used as a business development strategy of tourism. This research was conducted with qualitative methods, namely by conducting interviews and observations to the tourism industry players. The results showed that the best business strategy is to do Product Diversification, ie change of market share by doing in combination with product changes. Another alternative is with the Market Penetration, Product Development or Market Development. With this strategy, is expected to obtain a good product at an affordable price by consumers. As well as increase the number of tourist arrivals in the regions in Indonesia. Moreover, it can empower all of the resources that are around attractions, both in terms of human resources and facilities.Â Keywords: Marketing Mix, Business Strategy, TourismÂ AbstrakIndonesia merupakan negara kepulauan yang memiliki tujuan wisata yang beragam yang cukup menarik, apakah itu tentang objek wisata, kuliner, seni, budaya dan pesona alam. Dengan begitu banyak tempat tujuan wisata ini, dapat dikembangkan menjadi bisnis yang menjanjikan. Dengan memanfaatkan bauran pemasaran, yaitu Product, Price, Place, Promotion, People, Proses dan bukti fisik. Dari bauran pemasaran kemudian dapat dipetakan ke matriks Ansoff untuk produk mendapatkan yang dapat digunakan sebagai strategi pengembangan bisnis pariwisata. Penelitian ini dilakukan dengan metode kualitatif, yaitu dengan melakukan wawancara dan observasi untuk para pemain industri pariwisata. Hasil penelitian menunjukkan bahwa strategi bisnis terbaik adalah dengan melakukan Diversifikasi Produk, yaitu perubahan pangsa pasar dengan melakukan kombinasi dengan perubahan produk. Alternatif lain adalah dengan Penetrasi Pasar, Pengembangan Produk atau Pengembangan Pasar. Dengan strategi ini, diharapkan untuk mendapatkan produk yang baik dengan harga yang terjangkau oleh konsumen. Serta meningkatkan jumlah kunjungan wisatawan di daerah di Indonesia. Selain itu dapat memberdayakan semua sumber daya yang ada di sekitar objek wisata, baik dari segi sumber daya manusia dan fasilitas.Â Kata kunci: Bauran Pemasaran, Strategi Bisnis, Pariwisata

PENERAPAN BALANCE SCORECARD PADA PERUSAHAAN STARTUP Sasongko, Agung Hari
Jurnal Ekonomi : Journal of Economic Vol 8, No 02 (2017): Jurnal Ekonomi
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v8i02.2006

AbstractIn the globalization era, companies based on creative business or Startup have sprung up around the world especially in Indonesia. This is an excellent opportunity. To ensure that the input source used is already effective and efficient in order to achieve company goals, so it is necessary to measure the performance of the company. In sharpening the concept of measurement to be more effective and balance, hence the company needs a method that can measure the performance of corporate strategy appropriately. Balanced scorecard is a performance appraisal by considering four perspectives to measure company performance, which are: financial perspective, customer, internal business process plus learning and growth. Research on the balance of scorecard has been done in various countries. The successful implementation of the balanced scorecard has been proven in many areas. For that purpose, this research will contribute particularly in terms of performance measurement at Startup companies.Keywords : balance scorecard, performance, company

Bisnis Model Restoran Ramah Anak Pada Pengalaman Makan Keluarga Sistarani, Meutia; Sasongko, Agung Hari; Hutabarat, Irene Teresa Rebecca; Widyastuti, Indira Tyas
IKRAITH-EKONOMIKA Vol. 8 No. 1 (2025): IKRAITH-EKONOMIKA Vol 8 No 1 Maret 2025
Publisher : Universitas Persada Indonesia YAI

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Restoran ramah anak semakin diminati di industri kuliner Indonesia, terutama di kota-kota besar, seiring meningkatnya kebutuhan keluarga akan pengalaman makan yang nyaman dan menyenangkan. Penelitian ini bertujuan untuk mengeksplorasi pengaruh model bisnis restoran ramah anak terhadap pengalaman makan keluarga dengan menganalisis pemberitaan media daring periode 2020-2025. Metode yang digunakan adalah analisis isi kualitatif terhadap 100 artikel berita daring yang membahas restoran ramah anak dan implikasinya terhadap pengalaman makan keluarga. Hasil penelitian menunjukkan bahwa kata-kata seperti “restoran”, “keluarga”, “ramah”, “menu”, dan “playground” mendominasi diskusi, menandakan pentingnya fasilitas bermain, menu sehat dan menarik, serta pelayanan yang ramah bagi keluarga. Value Proposition Canvas dan Business Model Canvas yang dianalisis menegaskan bahwa restoran ramah anak harus menyediakan lingkungan yang aman, nyaman, serta mendukung interaksi sosial dan perkembangan anak. Temuan ini memberikan wawasan bagi pelaku industri kuliner untuk mengembangkan konsep restoran yang tidak hanya memenuhi kebutuhan nutrisi, tetapi juga memberikan nilai tambah bagi keluarga melalui pengalaman makan yang menyenangkan dan edukatif.

Word Cloud Analysis and Business Model of Science Techno Park in Indonesian Universities Sasongko, Agung Hari; Syarief, Rizal; Rochman, Nurul Taufiqu; Amanah, Siti
International Journal of Business Studies Vol 9 No 2 (2025): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v9i2.375

The government issued a presidential regulation on national entrepreneurship development to strengthen the economic structure, and the government will add 1 million entrepreneurs. Universities play an essential role but must involve the industry and create a conducive environment. Science Techno Park unites the sector and academia by providing an environment that fosters interaction. Presidential Regulation No. 18 of 2020 mandates the establishment of Science Techno Parks based on higher education institutions. We studied the future of science and technology parks in Indonesia by analyzing news articles from websites between 2019 and 2024. The results of the word cloud analysis showed that the word "technology" was the most frequently encountered during coding, followed by "science," "research," "zone," and "innovation," which are the main elements of the STP. From the business model canvas, the most expansive customer segments include students, alums, researchers, startups, and industry. The value proposition is oriented towards technology in line with the university's competencies. The conclusion of the business model for science technoparks in Indonesian universities is in the development stage, with a focus on strengthening the ecosystem through innovation and industry collaboration.

Daya Dorong di Balik Pay later: Apa yang Mempengaruhi Keputusan Keuangan Digital Generasi Z di Indonesia Wahyuni, Onny; Eni, Yuli; Sasongko, Agung Hari
IKRAITH-EKONOMIKA Vol. 8 No. 2 (2025): IKRAITH-EKONOMIKA Vol 8 No 2 Juli 2025
Publisher : Universitas Persada Indonesia YAI

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Perkembangan digitalisasi metode pembayaran membuat e-wallet diminati oleh Gen Z karenasesuai dengan pola hidup cepat dan instan di era ini dan dapat digunakan tidak hanya di pusatperbelanjaan tetapi juga dimanapun mereka berada. Tujuan dari penelitian ini adalah untukmengkaji faktor keamanan, kepercayaan, kualitas layanan, dan fitur pay later terhadappilihan pengguna untuk menggunakan e-wallet, dengan kepuasan pengguna sebagaivariabel mediasi. Subjek penelitian adalah gen Z dengan domisili di wilayah Jakarta yangdalam keseharian transaksi menggunakan e-wallet. Pendekatan yang digunakan kuantitatifdengan metode survey kepada 270 orang melalui kuesioner dengan lima poin skala likert.Analisis data menggunakan Metode Partial Least Squares—Structural Equation Modeling(PLS-SEM). Hasil dari penelitian menunjukkan faktor kemanan memiliki dampaklangsung terhadap keputusan penggunaan e-wallet namun tidak signifikan terhadapkepuasan pengguna. Faktor kepercayaan dan fitur pay later baik secara langsung atau tidaklangsung memiliki dampak positif dan signifikan terhadap kepuasan pengguna. Faktorkualitas layanan tidak berpengaruh kepada kepuasan pelanggan, namun faktor kepuasanterbukti merupakan mediasi penting dalam menjembatani pengaruh kepercayan dan fiturpay later terhadap keputusan penggunaan. Hasil temuan ini mengindikasikan bahwapengembangan inovasi berbasis kebutuhan pengguna dan peningkatan aspek kepercayaansangat krusial dalam meningkatkan loyalitas dan keberlanjutan penggunaan e-wallet

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