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All Journal Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
M. Syurya Hidayat
Development Economics Study Program, Faculty of Economics and Business, Universitas Jambi, Indonesia
Economics, Econometrics & Finance

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Strategy in developing priority craft industry by using SAWSWOT Model in Jambi Province Sesraria Yuvanda; M. Rachmad R.; M. Syurya Hidayat
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 10 No. 5 (2022): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ppd.v10i5.16654

Abstract

This study aims to determine the quality creative craft industry to be developed and to formulate a strategy for developing these priority creative industries. The analytical model used to determine the priority creative craft industry is the SAW (Simple Additive Weighting) model. The SAWSWOT model is used to formulate the priority creative industry development strategy. The result of the study shows that the batik industry has been selected as a priority creative craft industry. At the same time, the strategies that can be used to develop the batik industry are increasing IT mastery by management staff, workforce skills, using Jambi batik design applications, and marketing through E-Commerce.
Co-Authors M Rachmad R Yuvanda, Sesraria