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All Journal Jurnal Dakwah Tabligh WARTA Paryaṭaka : Jurnal Pariwisata Budaya dan Keagamaan
Nasrullah Nasrullah
Universitas Fajar
Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Peningkatan Keterampilan Pengolahan Penganan Jagung “Pulut” Ibu-Ibu Petani Jagung di Kelurahan Manongkoki Nasrullah Nasrullah; Andi Dian Novita; Yusmanizar Yusmanizar
WARTA LPM WARTA LPM, Vol. 23, No. 2, September 2020
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/warta.v23i2.10128

Abstract

Tujuan dari kegiatan ini adalah untuk mengatasi masalah mitra yang sedang berkembang di Manongkoki yaitu pemahaman tentang kewirausahaan, yang meliputi aspek produksi, manajemen bisnis, sistem pemasaran dan fasilitas infrastruktur yang tidak memadai. Ibu-Ibu Petani Jagung Manongkoki merupakan ibu-ibu yang memiliki lahan dan tanaman jagung yang luas dan banyak, dan aktivitas keseharian dihabiskan dirumah hanya sebagai Ibu Rumah Tangga. IbuIbu Petani Jagung Pulut dipilih sebagai mitra PKM mengingat Sumber Daya Alam berupa Jagung Pulut yang dimiliki melipah ruah namun belum mampu diolah menjadi suatu produk yang bernilai jual tinggi. Ketersediaan bahan baku, waktu dan tempat ini dipandang sudah sebagai modal besar, sehingga melalui kegiatan ini kebutuhan lainnya berupa alat produksi serta media pemasaran sebagai pelengkap akan disediakan oleh tim pengabdian masyarakat. Metode yang dilakukan adalah community development melalui kegiatan penyuluhan dan pendampingan pembuatan jagung pulut (jagung berlilin) menjadi penganan jagung pulut (jagung berlilin). Hasil yang diperoleh selama implementasi dari aspek produksi, kelompok bulosibatang memahami manfaat besar tanaman jagung pulut (jagung berlilin) melalui kegiatan penyuluhan yang dilakukan, mengetahui cara mengolah jagung pulut (jagung berlilin) yang dapat ditingkatkan nilainya. Mitra sudah memahami cara yang benar dari aspek manajemen bisnis keuangan dan pemasaran, publik menghasilkan penganan jagung pulut (jagung lilin) yang siap dipasarkan dengan sistem pengemasan yang dapat menarik konsumen. Fasilitas pendukung untuk kegiatan juga diberikan kepada mitra.
STRATEGI KOMUNIKASI DIGITAL BALAI PELESTARIAN CAGAR BUDAYA SULAWESI SELATAN DALAM MENINGKATKAN KUNJUNGAN WISATAWAN, STUDI KASUS: FORT ROTTERDAM Soraya Firdausy; Ibnu Qayyim Na'iem; Yusmanizar; Nasrullah
Jurnal Dakwah Tabligh Vol 23 No 2 (2022)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jdt.v23i2.32709

Abstract

Tourism in Indonesia continues to be managed seriously by the Indonesian government in order to improve and develop tourism objects in Indonesia with the aim and purpose of none other than increasing the number of tourist visits from both foreign and domestic tourists. Tourism in Indonesia itself is managed by the Indonesian Ministry of Tourism which has the branding "Wonderful Indonesia" which is intended for foreign tourists and "Pesona Indonesia" which is aimed at domestic tourists. Pesona Indonesia on YouTube uses a digital campaign that is supported by the use of endorsements in the form of artists or vloggers to increase audience interest, whether watching videos on YouTube or taking trips. Tourism is one of the potential fields in terms of the development of a country, this is because tourism is considered capable of having a positive impact as a driver of people's economic activities. The most positive impact is that tourism plays an important role as a driver of economic growth and prosperity in terms of development in an area. Makassar City itself has a variety of tourism potential, ranging from natural, cultural, and artificial tourism to special interest tours, that's why many local and foreign tourists visit Makassar City. One of them is a historical heritage tourist attraction, namely Fort Rotterdam. The Cultural Conservation Preservation Center (BPCB) is a technical implementing unit of the Ministry of Education and Culture in the field of cultural heritage preservation which is under and responsible to the Director General of Culture. BPCB is in charge of protecting, developing, and utilizing cultural heritage and suspected cultural heritage in its working area. BPCB South Sulawesi as the management unit of Fort Rotterdam must know very well how to disseminate information about cultural sites, especially in the digital era. The main factor that must be considered to increase interest in visiting is to formulate and implement a targeted communication strategy, because the key to all human activities is communication, and strategy is the right way to deal with all these activities in order to achieve goals and remove obstacles. resolve. Although there are many tourist attractions in Makassar, if foreign tourists do not know this information, they will not be able to enjoy the development of tourism. This study uses descriptive qualitative research, using observation and interviews as data collection techniques. The data analysis process is carried out by examining all available data from various sources, namely observations, interviews, personal documents, and official documents. Then check the validity of the data using data triangulation and technical triangulation. The results show that the communication strategy of the South Sulawesi Cultural Heritage Preservation Center uses four stages, namely introducing the audience to determine the target of the communication strategy to be carried out, compiling messages, using informative and repetition methods, and utilizing the media as a means of disseminating information through Public Service and Publication Working Group. Supporting and inhibiting factors are also factors that affect the effectiveness of the communication strategy of the South Sulawesi Cultural Heritage Preservation Center.
ABB TOURISM FRAMING IN IDENTIFYING TOURISM POTENTIAL IN TANAKEKE ISLANDS, TAKALAR REGENCY Nasrullah, Nasrullah -; Paturusi, Syamsul Alam; Adikampana, I Made; Anom, I Putu
Paryaṭaka Jurnal Pariwisata Budaya dan Keagamaan Vol 4 No 1 (2025): Agustus 2025
Publisher : Institut Agama Hindu Negeri Gde Puda Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/pyt.v4i1.2445

Abstract

This research aims to identify the tourism potential of the islands in Tanakeke, Takalar Regency which is located in the southern part of South Sulawesi with the framing of Natural, Cultural and Artificial (ABB) tourism. The research method used was qualitative with a descriptive approach. The research was conducted by means of: observation, interviews, and documentation. The results showed that there were 3 (three) indicators of tourism potential identification including: (1) Identification of natural tourism potential (beaches, seas, lakes, fisheries, ponds, seagrass beds, mangrove forests, plantations / fields, farms, coral reefs, and seaweed). Various types of natural tourism potential that exist and are scattered in almost all areas of the Tanakeke islands are a great potential as a basis for the development of various types of tourism activities both natural tourism, water tourism, educational tourism, agro-tourism to sports tourism; (2) Identification of cultural tourism potential (arts, traditions, crafts, livelihoods, culinary, cultural festivals, historic buildings / buildings, historical relics, traditional equipment & technology systems, and other cultural elements). Various types of cultural tourism potential that exist and are scattered in almost all areas of the Tanakeke islands are a great potential as a basis for the development of various types of tourism activities both historical tourism, cultural tourism, culinary, to events and festivals; (3) Identification of artificial tourism potential of all things created by humans by utilizing the potential of nature or the surrounding environment, for the purpose of recreation and entertainment as well as adding to the travel experience. After identifying tourism potential properly through ABB tourism framing, this can be used as a basis for managing and developing various types of tourism. In terms of management, coordination should be carried out with various parties and related stakeholders to provide basic knowledge about tourism for all villagers on the Tanakeke islands which can then be followed up by providing further action in the form of assistance by providing education, training, skills development for villagers.
Co-Authors Dian Novita I Made Adikampana, I Made I Putu Anom Ibnu Qayyim Na'iem Soraya Firdausy Syamsul Alam Paturusi Yusmanizar