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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Pariwisata Pesona STRATEGIC Jurnal Pendidikan Ilmu Sosial Tourism & Hospitality Essentials Journal JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Jurnal Mekar Journal of Business on Hospitality and Tourism Management Studies and Business Journal
Yeni Yuniawati, Yeni
Universitas Pendidikan Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Tourism

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PENGARUH CUSTOMER EXPERIENCE TERHADAP REVISIT INTENTION DI TAMAN WISATA ALAM GUNUNG TANGKUBAN PERAHU Yuniawati, Yeni; Finardi, Ajeng Dewi Indriyani
THE Journal : Tourism and Hospitality Essentials Journal Vol 6, No 1 (2016)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v6i1.2009

Abstract

Natural Park of Tangkuban Perahu Mountain is a tourists destination in the boundary city of Subang and West Bandung which has a very beautiful natural atmosphere. The Tourists mostly come from West Java, Jabodetabek, outside West Java even another country outside Indonesia. Therefore the authors do a pre-study on tourists revisit intention of Tangkuban Perahu which produce that tourists revisit intention is low. Implementing the customer experience be expected could be increase the revisit intention to Tangkuban Perahu. This type of research is descriptive and verification, the survey method used is the systematic random sampling technique, with a sample size of 100 respondents. Data analysis technique using the multiple regression techniques. These results shows there is a partial influence customer experience consisting of comfort, education, hedonic, novelty, safety and beauty to tourists revisit intention of Tangkuban Perahu. The beauty dimension of customer experience variable got the highest score and the intention to recommend in revisit intention got the highest score.
ANALISIS FAKTOR-FAKTOR DOMINAN DALAM PEMBENTUKAN CREATIVE TOURISM DAN PENGARUHNYATERHADAP KEPUTUSAN BERKUNJUNG (Survei terhadap Wisatawan Mancanegara Asal Belanda, Jerman dan Perancis yang berkunjung ke D.I. Yogyakarta) Supriatna, Dendi; Wibowo, Lili Adi; Yuniawati, Yeni
THE Journal : Tourism and Hospitality Essentials Journal Vol 4, No 2 (2014)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v4i2.1990

Abstract

This research try to find factor to create creative tourism toward visiting decision, research try to find factors can develop european tourist visiting decision to Daerah Istimewa Yogyakarta. Creative tourism have seven variabels latent creative architecture, creative design, creative fashion, creative culinary, creative music, creative performing art, and creative fine art. Used 107 respondent included Netherland, France and Germany who collect from systematic random sampling (mobile sampling) and calculated by confirmaty factor analysis and Structural Equation Modeling, Researcher find 5 to create creative tourism factor: creative architecture, creative design, creative fashion, creative culinary, creative performing art,and the 5 factor of creative tourism can influence toward visiting decision are creative architecture, creative design, creative fashion, creative culinary have positive effec towards visiting decision.
SUSTAINABLE TOURISM DI PANTAI KUTA BALI DALAM PERSEPSI WISATAWAN (Survei terhadap Wisatawan Mancanegara {Australia, Cina dan Jepang} yang berkunjung Pantai Kuta Bali) Aldira, Chaerul; Wibowo, Lili Adi; Yuniawati, Yeni
THE Journal : Tourism and Hospitality Essentials Journal Vol 4, No 2 (2014)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v4i2.1987

Abstract

This research aimed to analyze the effort to create sustainable tourism towards tourist motivation and behavior in Kuta Beach Bali. Sustainable tourism consists of environmental dimensions, economic dimensions, socio-cultural dimensions, and level of tourist satisfaction. This research employed descriptive method and explanatory survey with size of 103 samples of tourist from Australia, China, and Japan who have visited Kuta Beach Bali. The data were collect through interviews, observations, questionnaires, and documentation. It utilized data analysis technique of SEM (Structural Equation Model) Analysis. The result of the study showed that the variables of tourist motivation present significant influence towards tourist behavior in Kuta Beach Bali, and tourist behavior is influencing significantly towards creating sustainable tourism in Kuta Beach Bali.
PENGARUH CUSTOMER EXPERIENCE TERHADAP REVISIT INTENTION DI THE TRANS LUXURY HOTEL BANDUNG (Survei pada Wisatawan Sebagai Individual First Timer Guest The Trans Luxury Hotel Bandung) Adytia, Cynthia Asrivionny; Yuniawati, Yeni
THE Journal : Tourism and Hospitality Essentials Journal Vol 5, No 1 (2015)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v5i1.1993

Abstract

Tourist’s needs of hotel are going higher contributes to the development of the hotel industry in Bandung. In 2013, the number of 5-star hotel has 9 hotels. Among the nine hotels is The Trans Luxury Hotel which opened in 2012 with a 6-star hotel concept. Despite its young age, The Trans Luxury has been able to attract people to stay so the occupancy rate has been able to achieve an average occupancy rate in the city of Bandung. In a period of 20 months, the number of guests who stayed at The Trans Luxury Hotel Bandung was dominated by individual guests, as many as 64%, while the number of business guests only reached 36%. Overall, the number of individual guests who stayed at The Trans Luxury Bandung during the period May 2012 to December 2013 was as much as 43.212 persons. The number of individual guests who stayed at The Trans Luxury Hotel Bandung is still dominated by first timer guests in the amount of 63.38%, so it can be identified that the guest’s intent to return still very low. As a new hotel, The Trans Luxury Hotel Bandung also has a goal to get the loyal customers. In the process of achieving customer loyalty, The Trans Luxury trying to focus on the characteristics of loyalty, one of them with efforts to increase guest’s intent in return to stay. In order to increase the guest’s intent in return to stay, The Trans Luxury Hotel Bandung implementing marketing strategies that focus on the individual guests, one of which is to implement customer experience. In this study, the independent variable (X) which is used is the customer experience includes the physical environment and social interaction. The dependent variable (Y) is revisit intention. This type of research is descriptive verification, and the method used was a survey with simple random sampling technique, and then obtained a total sample of 100 respondents. Techniques of data analysis and hypothesis testing used is a multiple linear regression analysis. The results showed that there is a strong relationship between customer experience with revisit intention which is equal to 0.658 and simultaneously the customer experience effect on revisit intention of 43.3%.
PENGARUH CUSTOMER EXPERIENCE TERHADAP BEHAVIORAL INTENTION WISATAWAN DI SAUNG ANGKLUNG UDJO (Survey Terhadap Wisatawan Nusantara yang Berkunjung ke Saung Angklung Udjo) Rahmi, Mildayani; Andari, Rini; Yuniawati, Yeni
THE Journal : Tourism and Hospitality Essentials Journal Vol 6, No 2 (2016)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v6i2.5513

Abstract

Saung Angklung Udjo is one of the tourist destinations in Bandung city, which has a complete cultural workshop contains performances, handicraft centers of bamboo and bamboo musical instrument workshop. Tourist of Saung Angklung Udjo comes from outside West Java even abroad. The researcher did a pre-research to Indonesian tourists on their behavioral intention at Saung Angklung Udjo. The result indicated that there was low intention to visit the destination. Saung Angklung Udjo provides a different experience to tourists, which implementing a customer experience strategy that consists of the physical environment and social interaction. The purpose of this study was to obtain findings on customer experience as the independent variable which consists of the physical environment and the social interaction. Moreover, the behavioral intention as a dependent variable which consists of repurchase intention, premium price and word of mouth were studied. The type of research was a descriptive and verification, using a questionnaire as the instrument that distributed to 100 respondents through systematic random sampling technique. The data were analysed using a multiple regression techniques. The results indicated that there was a partial and simultaneous influence of customer experience for the tourist behavioral intention. The physical environment resembled in the musical instrument was perceived as a high value by the respondents. The hospitality of the employee as the social interaction dimension has also perceived well by the respondents.
PENGARUH CUSTOMER EXPERIENCE QUALITY TERHADAP SIKAP MELAKUKAN POSITIVE WORD OF MOUTH (Survei Dilakukan Terhadap Peserta Heritage City Tour CV. Bandung Trails) Rahman, Irfan Taufik; Gaffar, Vanessa; Yuniawati, Yeni
THE Journal : Tourism and Hospitality Essentials Journal Vol 4, No 2 (2014)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v4i2.1988

Abstract

Heritage city tour held by Bandung Trails is one form of existing heritage tourism promotion in Bandung. Relics of historic buildings in colonial times became the attraction offered in the heritage city tour. Enthusiasts of this heritage tourism is still very little. It is apparent from the number of participants who follow the heritage city tour. Therefore, Bandung Trails using strategies customer experience quality to provide a superior experience for each participant. The purpose of this research was to obtain the findings regarding the application of customer experience quality by Bandung Trails against participants of the heritage city tour, the attitude of the participants after following heritage city tour to do positive WOM and influence customer experience quality against the desire to make positive WOM after following heritage city tour. This type of research is descriptive and verifikatif by using cross sectional method. The respondents in this study of 100 respondents came from participants who had followed the heritage city tour by using the technique of sampling, random sampling. In this study, the independent variable are (X) the customer experience quality consisting of helpfulness, value for time, customer recognition, problem solving, personalization, accessibility and competence, while the dependent variable (Y) in this study are positive WOM. Technique of data analysis used path analysis (path analysis) using SPSS 20. The results of this research show that customer experience quality in categories is quite high. The Sub has the highest valuation of the variables is the promise the lowest variable fulfillment while the sub is the value for time. Variable positive WOM in this research is at a high enough categories with the same value on each indicator. In simultaneous trials, showed the existence of the correlation of customer experience quality and positive WOM. Meanwhile, in a partial test, there are two sub-variables of customer experience quality has no effect on positive WOM that is value for time and customer recognition. As for the suggestion to the Bandung Trails is to further enhance the implementation of the value for time and customer recognition so that the wishes of participants doing positive WOM is getting high.
Pengaruh Motivasi Wisatawan Lokal Terhadap Keputusan Berkunjung Ke Taman Kota Di Kota Tangerang Selatan Fatah, Fikri Abdul; Waluya, Bagja; Yuniawati, Yeni
THE Journal : Tourism and Hospitality Essentials Journal Vol 7, No 1 (2017)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v7i1.6841

Abstract

One of the famous, and still developing, attractions in South Tangerang are Taman Kota. It is a city-park located at the center of the city, there is a red bridge inside which is very popular among the people of South Tangerang. There is also the tributary of Cisadane and lots of bushy trees, which provide natural shades. There is a decrease in visitors of Taman Kota from 2011 to 2014 because there are a lot of tourism attraction competitors in South Tangerang. One of the efforts done by Taman Kota to increase the decision to visit is by improving the management understanding of tourist motivation. The independent variable in this research is tourist motivation (X) which consists of some sub variables, which are nature, value for money, and physical activities. The dependent variable is the decision to visit (Y) which consists of product selection, brand selection, line of selection, time of visit selection and the frequency attending the attraction. The research types used are descriptive and verification. The method used was an explanatory survey. The samples of this research are 100 respondents, which were drawn by using systematic random sampling. Hypothesis testing data analysis technique used was multiple regressions. Tourists’ responses regarding to the motivation in Taman Kota were considered high. The result from this research shows that the most influential sub variable is nature, and the less is on the physical activities. Tourists’ responses to the decision to visit were also considered high. Line of the selection indicators got the highest score; meanwhile, the time of visit selection got the lowest score. Based on the testing through SPSS 20 for windows, there is a simultaneous and partial influence between tourist motivation and the decision to visit. The recommendation to the management of Taman Kota to increase the decision to visit is by optimizing the object as tourism appeal for physical activities.
Co-Authors Ajeng Dewi Indriyani Finardi, Ajeng Dewi Indriyani Alika Suryadini bagja waluya, bagja Chaerul Aldira, Chaerul Cynthia Asrivionny Adytia, Cynthia Asrivionny Dendi Supriatna, Dendi Devananda, Y. K. Fatah, Fikri Abdul Gita Siswhara Irfan Taufik Rahman, Irfan Taufik Lili Adi Wibowo Nadia Utami P Oce Ridwanudin P, Nadia Utami Pandia, Suka Prayanta Pandia Permadi, Inayati Rahmi, Mildayani Rini Andari Rini Andari, Rini Vanessa Gaffar