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All Journal Media Wisata Tourism & Hospitality Essentials Journal Kepariwisataan: Jurnal Ilmiah Insight Management Journal Jurnal Manajemen Perhotelan Journal of Tourism Education Manajemen dan Pariwisata Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) RESLAJ: Religion Education Social Laa Roiba Journal Journal of Tourism Planning and Economic Development
Khaerani, Rijal
Universitas Pendidikan Indonesia
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Transportation Other

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Perencanaan strategis kabupaten dalam pengembangan potensi pariwisata di Kabupaten Bandung Provinsi Jawa Barat Rieke Sri Rizki Asti Karini; Rijal Khaerani
Insight Management Journal Vol. 3 No. 2 (2023): January
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (205.494 KB) | DOI: 10.47065/imj.v3i2.230

Abstract

Potensi wisata yang ada di Kabupaten Bandung Provinsi Jawa Barat sangat besar, namun belum seluruhnya dikelola profesional, sehingga belum dapat menunjang penerimaan daerah terutama dalam peningkatan taraf hidup masyarakat setempat. Pemerintah Daerah Kabupaten Bandung Provinsi Jawa Barat sangat berkepentingan terhadap upaya pengembangan pariwisata daerah, sehingga secara tidak langsung memiliki peran sangat strategis dalam mewujudkan upaya ke arah pengembangannya. Perencanaan Strategis merupakan salah satu perencanaan. yang dibuat oleh Pemerintah Daerah Kabupaten Bandung Provinsi Jawa Barat dalam rangka menentukan strategi efektif  yang digunakan dalam mengembangkan karena lebih bersifat komprehensif dalam arti lebih memfokuskan pada analisis lingkungan secara keseluruhan, baik lingkungan eksternal  maupun internal. Penelitian ini bertujuan untuk mendeskripsikan kondisi internal maupun kondisi eksternal yang mempengaruhi Pemerintah Daerah Kabupaten Bandung Provinsi Jawa Barat dalam upaya pengembangan sektor pariwisata dalam rangka mewujudkan kesejahteraan masyarakat, mengetahui isu strategis dalam upaya pengembangan potensi pariwisata dan menggali bagaimana aplikasi rencana pengembangan pariwisata berdasarkan dokumen Rencana Tata Ruang Wilayah Kabupaten Bandung Provinsi Jawa Barat. Hasil yang diperoleh adalah kekuatan dan kelemahan yang berasal dari lingkungan internal organisasi serta peluang dan ancaman yang berasal dari lingkungan dan eksternal organisasi, terdapat 4 isu pengembangan kepariwisataan yang meliputi (a) Peningkatan kualitas dan kuantitas SDM, (b) memanfaatkan media informasi untuk meningkatkan jumlah investor, (c) memanfaatkan kesesuaian visi dan misi dengan kondisi kepariwisataan, (d) meningkatkan sarana dan prasarana melalui peranan Kelompok Mayarakat Sadar Wisata di Kabupaten Bandung dan terdapat 3 program strategis dengan menggunakan Tes Litmus
Gastronomy Game Board Project Based Learning in Higher Education Pratiwi, Ilma Indriasri; Suwandi, Andreas; Khaerani, Rijal; Fauzan, Hilma Azahra
Journal of Tourism Education Vol 1, No 1 (2021)
Publisher : Program Studi Pendidikan Pariwisata, Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (381.42 KB) | DOI: 10.17509/jote.v1i1.37058

Abstract

The project-based learning approach is an effort to eliminate student boredom in learning during the Covid-19 pandemic. Project-based learning or known as project-based learning is learning that trains students to get hands-on experience through learning media that is adapted to the material in the syllabus. The purpose of this study was to determine the effect of the project-based learning model on the evaluation and learning achievement of students in the knowledge of materials, tools and cooking methods class aimed at tourism education students who contracted this course. The data collection method in this study was observational data and surveys using a questionnaire. With 37 questions distributed via google form to 4th semester tourism education students randomly as respondents. The survey results show that there is a strong influence of the project-based learning model on the achievement of lecture learning. It is also known that project-based learning is able to increase student involvement in group work and original thinking in project development carried out during learning.
Media Representasi Tentang Kesiapsiagaan Bencana di Kawasan Wisata Pantai Pangandaran Khaerani, Rijal; Hartadji, Diandra Khansa; Winarsih, Gladis Dwi; Dianada Jayati, Jeanita Einsteinovi; Krista, Sellin Alifia; Gitasiswhara, Gitasiswhara; Khosihan, Aan
Manajemen dan Pariwisata Vol. 3 No. 1 (2024): April 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v3i1.346

Abstract

This research examines disaster preparedness in the tourist area of Pangandaran Beach, West Java. Pangandaran Beach is a popular tourist attraction and is located in an area vulnerable to natural disasters such as earthquakes and tsunamis. In the face of potential disaster risks and threats, preparedness becomes very important to protect tourists and local communities. However, awareness about preparedness is not always well implemented. This research focuses on the preparedness of tourism stakeholders such as the government, businesses, and tourists in the area. In addition, this research also highlights the role of media representation in conveying information about disaster preparedness, including the potential impact of untrue news or hoaxes. Qualitative methods and "Critical Media Discourse Analysis" are used to reveal the views and experiences of the parties related to disaster preparedness in Pangandaran Beach. The results of this research are expected to contribute to improving preparedness and risk mitigation efforts in the tourist area.
Strategi Pemasaran Pada Media Sosial Kafe Kopi Berbagi: Tinjauan Promosi dan Komunikasi Adzra Nurthahira Ariesyahbana; Nasywa Aqillah Tahira; Athalia Ramadhani Putri Cheriyanto; Altaf Ghifari Budiman; Muhammad Rafli Setiawan; Buyung Firmansyah; Rijal Khaerani
Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Vol. 1 No. 3 (2024): Mei
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jimea.v1i3.1202

Abstract

Kopi Berbagi merupakan Kafe yang menjadi bagian dari program TJSL Kopi Kang! dibawah naungan PT Pertamina Fuel Terminal Bandung Group. Kopi berbagi berada di Jl. Mars Utara III Manjahlega Kecamatan Rancasari, Kafe ini telah berdiri selama satu tahun terhitung sejak awal tahun 2023 dengan memprioritaskan para penyandang disabilitas sebagai tenaga kerjanya. Studi ini bertujuan untuk mendeskripsikan strategi pemasaran pada media sosial kafe Kopi Berbagi dengan meninjau aspek promosi dan komunikasi. Studi ini bersifat kualitatif deskriptif. Strategi pengumpulan data artikel ini digunakan metode observasi, wawancara, dan dokumentasi. Narasumber yang terlibat dalam penelitian ini adalah pengelola Kafe dan karyawan peyandang disabilitas. Hasil dari penelitian menunjukkan bahwa strategi pemasaran menggunakan bahasa isyarat di media sosial Kopi Berbagi lebih berfokus kepada pengembangan teknologi dan kenyamanan bagi para karyawan dan pelanggan Kafe Kopi Berbagi. Namun, bahasa isyarat di Kafe Kopi Berbagi saat ini masih dalam proses pengembangan karena bahasa isyarat tidak menjadi patokan utama dalam strategi pemasaran Kafe.
Pengaruh Social Media Marketing terhadap Purchase Decision di Kampung Daun Culture Gallery & Café Haryadi, Bahriyyatul Amik Amik; Gitasiswhara, Gitasiswhara; Khaerani, Rijal
Tourism and Hospitality Essentials Journal Vol 11, No 1 (2021)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jtee.v11i1.76942

Abstract

Tujuan dari penelitian ini ialah untuk mengetahui bagaimana pengaruh dari social media marketing terhadap purchase decision di Kampung Daun Culture Gallery Café. Variabel bebas (X) dalam penelitian ini adalah social media marketing yang terdiri dari beberapa sub-dimensi yaitu entertainment, interaction, trendiness, customization dan word of mouth serta yang menjadi variabel terikat (Y) adalah purchase decision. Metode yang digunakan adalah survei menggunakan systematic random sampling dengan jumlah responden sebanyak 110 terdiri dari konsumen individu yang telah mengikuti akun resmi Kampung Daun Culture Gallery Café di Instagram. Teknik analisis data yang digunakan adalah regresi berganda dengan menggunakan bantuan program IBM SPSS for Windows 26.0. Interaction, entertainment dan trendiness memiliki nilai tertinggi sedangkan customization dan word of mouth memiliki nilai terendah. Hasil penelitian menunjukkan bahwa secara bersama- sama variabel social media marketing memberi pengaruh signifikan terhadap purchase decision di Kampung Daun Culture Gallery Café. Namun secara terpisah hanya tiga sub-dimensi dari variabel social media marketing yang berpengaruh signifikan terhadap purchase decision.
Motivation-Based Segmentation of Theme Park Visitors Musfha, Syahla Karima; Setiyorini, Heri Puspito Diyah; Khaerani, Rijal
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Theme parks serve as significant tourism attractions that necessitate strategic reorientation, given the evolving expectations and experiences of tourists. The diverse motivation segments of theme park visitors indicate varying incentives, which impact their decisions and actions while at the theme park. This study aims to segment theme park visitors based on their visitation motivations, utilizing four primary variables: Challenge, Curiosity and need for different, Escape and relaxation, and Socializing with family and friends. A quantitative method was employed, collecting data through structured questionnaires from 450 respondents who had visited a theme park. Data were reduced using Principal Component Analysis (PCA) and K-Means to form clusters. The research findings indicate several motivations influencing theme park visitation, namely: Experiential Enjoyment Seekers, Escape and Fun-Oriented Visitors and Relationship-Driven Companions. This study contributes to expanding the existing literature on visitor motivations and offers managerial implications for theme park managers to adjust their marketing strategies according to these clusters, thereby enhancing visitor satisfaction and loyalty towards the theme park.
SEGMENTASI WISATAWAN DI MEDIA SOSIAL BERBASIS KLASTER: BAGAIMANA WISATAWAN BERINTERAKSI DENGAN KONTEN PERJALANAN WISATA? Maheswari, Aulia Dinda; Setiyorini, Heri Puspito Diyah; Khaerani, Rijal
Kepariwisataan: Jurnal Ilmiah Vol 19, No 2 (2025): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v19i2.747

Abstract

AbstractSocial media plays a critical role in modern destination marketing, as individuals increasingly rely on these platforms to guide their travel decisions. This study segments tourists based on their interactions with social media, offering insights to help stakeholders in the tourism industry develop more efficient marketing strategies. Using the Stimulus-Organism-Response (S-O-R) theory, the research examines variables such as online atmospherics, perceived usefulness, perceived enjoyment, flow experience, attitude, revisit intention, and further usage intention. A questionnaire-based survey was conducted with 400 respondents, primarily college students. Data were analyzed using factor-cluster analysis, including Principal Component Analysis (PCA) and K-Means clustering. The findings identified four key social media interaction factors: immersive, future trip scouting, destination desire, and happy scroll moments. Additionally, five tourist segments emerged: joyful exploration, destination appeal, travel visioning, captivating, and combination. This study enhances the S-O-R theory, particularly its organism component, by providing insights into how social media interactions influence tourist market segmentation. The results offer practical guidance for destination managers to refine content creation strategies and improve marketing effectiveness by addressing the factors and segments identified in this research.Keywords: Tourist Segmentation; Social Media; Cluster Analysis; SOR Theory  AbstrakMedia sosial memainkan peran penting dalam pemasaran destinasi modern, karena individu semakin bergantung pada platform ini untuk memandu keputusan perjalanan mereka. Studi ini mengelompokkan wisatawan berdasarkan interaksi mereka dengan media sosial, menawarkan wawasan untuk membantu pemangku kepentingan di industri pariwisata mengembangkan strategi pemasaran yang lebih efisien. Dengan menggunakan teori Stimulus-Organism-Response (S-O-R), penelitian ini menguji variabel-variabel seperti online atmospherics, perceived usefulness, perceived enjoyment, flow experience, attitude, revisit intention, dan further usage intention. Survei berbasis kuesioner dilakukan terhadap 400 responden, terutama mahasiswa. Data dianalisis menggunakan analisis faktor-klaster, termasuk Principal Component Analysis (PCA) dan K-Means. Temuan ini mengidentifikasi empat faktor utama interaksi pada media sosial: immersive, future trip scouting, destination desire, dan happy scroll moment. Selain itu, lima segmen wisata muncul: joyful exploration, destination appeal, travel visioning, captivating, dan combination. Studi ini menyempurnakan teori S-O-R, khususnya komponen organisme, dengan memberikan wawasan tentang bagaimana interaksi media sosial mempengaruhi segmentasi pasar wisatawan. Hasilnya menawarkan panduan praktis bagi pengelola destinasi untuk menyempurnakan strategi pembuatan konten dan meningkatkan efektivitas pemasaran dengan mengatasi faktor dan segmen yang diidentifikasi dalam penelitian ini.Kata Kunci : Segmentasi Wisatawan; Media Sosial; Analisis Kluster; Teori SOR 
Analisis Pengalaman Sensorik dan Implikasinya Terhadap Pemasaran Desa Wisata Mustaqim, Hadi Ichsan; Diyah Setiyorini, Heri Puspito; Khaerani, Rijal
Manajemen dan Pariwisata Vol. 4 No. 2 (2025): Oktober 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v4i2.473

Abstract

Tourism villages are a rapidly growing segment in tourism, offering authentic cultural experiences. To enhance these experiences, the concept of sensory marketing offers a robust framework; however, its application within the context of heritage-based tourism villages remains limited. This study aims to conduct an in-depth analysis of the sensory experiences of tourists in Sade Tourism Village and explore their implications for marketing strategies. Using a qualitative approach with a phenomenological method, this study explores the meaning of the lived experiences of 18 participants, comprising both tourists and managers. Data were collected through in-depth interviews and analyzed thematically to identify patterns and the essence of their experiences. The findings indicate that the tourist experience in Sade Village is dominated by the senses of sight (unique architecture) and touch (the experience of trying weaving). Conversely, the auditory and olfactory experiences are not consistently perceived, while the gustatory (culinary) experience is the weakest and most inadequate. From a marketing perspective, the village's strategy was found to be organic but lacked strategic planning. To optimize its marketing, heritage-based tourism villages cannot rely solely on visual authenticity but must consciously manage and integrate all five sensory dimensions to create a holistic, memorable, and sustainable experience.
Analisis Potensi Pengembangan Wisata Berkelanjutan: Studi Pada Hutan Kota Babakan Siliwangi Angelia Dewi; Elvana Amelia; Levina Ardelia; Shelsa Cahya Mawarni; Rini Andari; Rijal Khaerani
Journal of Tourism Planning and Economic Development Vol. 2 No. 2 (2024): Journal of Tourism Planning and Economic Development (JOTPED)
Publisher : Universitas Persatuan Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65483/jotped.v2i2.91

Abstract

Pariwisata berkelanjutan adalah strategi penting dalam menghadapi isu perubahan iklim dan penurunan kualitas lingkungan, terutama di kawasan perkotaan. Penelitian ini bertujuan untuk menganalisis potensi wisata berkelanjutan di Hutan Kota Babakan Siliwangi dan merumuskan strategi pengembangannya. Metode deskriptif dengan pendekatan kualitatif diterapkan melalui observasi, wawancara, dan analisis dokumen. Hasil menunjukkan Babakan Siliwangi memiliki potensi besar sebagai destinasi wisata berkelanjutan berkat keanekaragaman hayati dan fasilitas ramah lingkungan, namun tantangan berupa urbanisasi dan kesadaran konservasi masih harus diatasi. Strategi pengembangan mencakup peningkatan fasilitas, edukasi lingkungan, dan kolaborasi dengan berbagai pihak untuk menjaga keberlanjutan ekologis, sosial, dan ekonomi.
Analisis Representasi Sosial dalam Wisata Religi Salva Valeska; Heri Puspito Diyah Setiyorini; Rijal Khaerani
Reslaj: Religion Education Social Laa Roiba Journal Vol. 8 No. 3 (2026): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v8i3.11789

Abstract

Religious tourism is growing as a very important social phenomenon, especially in communities that have a strong culture and religion. This growth has made religious places not only seen as sacred places, but also as tourist destinations that involve social interaction and the way people give meaning. This study aims to analyze the social picture of religious tourism and understand how visitors construct the meaning of religious tourist attractions based on their experiences. This research uses a qualitative method by collecting data through in-depth interviews and observations. The data were analyzed using social picture theory supported by phenomenological approaches and symbolic interactionism. The results of the study show that religious tourism is seen as a place that combines spiritual, cultural, social, and recreational aspects. Religious tourist attractions are considered not only as places of worship, but also as areas for contemplation, learning, socializing, and enjoying beauty. The image is formed through shared knowledge, individual experiences, and social interactions that occur while traveling. This study concludes that the social picture of religious tourism is variable and context-dependent, reflecting the ongoing negotiation between sacred values and tourism practices.
Co-Authors Adzra Nurthahira Ariesyahbana Altaf Ghifari Budiman Angelia Dewi Athalia Ramadhani Putri Cheriyanto Audinna Tias Bagja Waluya Buyung Firmansyah Dianada Jayati, Jeanita Einsteinovi Elvana Amelia Fauzan, Hilma Azahra Gita Siswhara Hartadji, Diandra Khansa Haryadi, Bahriyyatul Amik Amik Heri Puspito Diyah Setiyorini Ilma Indriasri Pratiwi Khosihan, Aan Krista, Sellin Alifia Levina Ardelia Maheswari, Aulia Dinda Muhammad Rafli Setiawan Musfha, Syahla Karima Mustaqim, Hadi Ichsan Nasywa Aqillah Tahira Resti Aulia Kusumawati Rieke Sri Rizki Asti Karini Rini Andari Salsabilla Aura Salva Valeska Shelsa Cahya Mawarni Suwandi, Andreas Winarsih, Gladis Dwi Yeni Yuniawati, Yeni