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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Pariwisata Pesona STRATEGIC Jurnal Pendidikan Ilmu Sosial Tourism & Hospitality Essentials Journal SELL (Scope of English Language Teaching, Linguistics, and Literature) Journal JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Journal of Entrepreneurship & Business Jurnal Manajemen Jurnal Manajemen Perhotelan Jurnal Mekar Journal of Business on Hospitality and Tourism SELL (Scope of English Language Teaching, Linguistics, and Literature) Journal
Yeni Yuniawati, Yeni
Universitas Pendidikan Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Analysis of Travel Experience Quality at City Destinations Yeni Yuniawati; Oce Ridwanudin
Journal of Business on Hospitality and Tourism Vol 1, No 1 (2015): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (73.79 KB) | DOI: 10.22334/jbhost.v1i1.15

Abstract

Bandung is one of the many destinations which could be categorised as urban tourism or urban travel destinations. These destinations have different characteristics compared to other types destinations, therefore the experience gained by tourists during visits would be different. This study aims to create a means of measuring the quality of the tourist experience viewed from three phases of travel experience, namely pre-travel phase measured by information search construct, planning, decision making; experiential phase, measured with product attributes, interaction and involvement constructs; and Recollection phase, measured by these constructs: meaning, satisfaction, storing, sharing, and Recollection. The research method is descriptive and verification using factor analysis data analysis techniques. Data were obtained through interviews and questionnaires to tourists who visit the city of Bandung as many as 200 people. The results showed that the proposed model is valid and reliable for measuring the travel experience.
Potential and obstacles in the implementation of digitalization in tourism villages (case studies in Banceuy Traditional Villages) Rini Andari; Yeni Yuniawati
Jurnal Pariwisata Pesona Vol 8, No 1 (2023): Edisi Juni 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i1.9132

Abstract

Digitalization has an important role in the current era as an implication of technological developments, it can be used as a tool to predict the future. Tourism villages can utilize digitalization to the process of marketing to make it easier for tourists when accessing information about tourist villages. This study was conducted to explore the potential that can be developed and maximized in supporting digitalization in tourism villages, as well as to find out what obstacles arise in the application of digitalization. The data collection technique used in this study is a data collection technique through observation and interviews which is then analyzed using thematic data analysis. The results of the study found several potential applications of digitalization that can be developed such as the use of social media, websites, as well as the existence of several young people who already know applications to create content such as Lightroom Mobile, Capcut, and Pixellab. Unfortunately, there are two things that hinder the implementation of digitalization in the Banceuy Traditional Village, namely the limited internet network and the lack of quality of human resources owned. The development of the findings of this study is expected to be able to become material for evaluation and study for academics and practitioners in general, and specifically for local governments, managers, and the people of Banceuy Traditional Village in terms of implementing digitalization in tourism villages. So that in the future it will support the development of Banceuy Traditional Village as a superior tourist village destination
Digital Marketing Strategy Navigation Assistance in an Effort to Strengthen Cigadung Village as a Sustainable Creative Tourism Destination Andari, Rini; Yuniawati, Yeni; Gitasiswhara, Gitasiswhara
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 23, No 1 (2024): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v23i1.64-76

Abstract

The evolution of tourism as a result of the COVID-19 epidemic is inextricably linked to technological advancements in the digital era. Tourist interest in alternative tourism is a potential for tourist villages to expand at present time, but with limited human resources, tourist villages have obstacles in being recognized by the larger community. This difficulty may be solved by leveraging digital marketing, with the awareness that academics play a vital role in collaborating with tourism villages in order to achieve the welfare of local citizens. This study was conducted using training and mentoring methods for the manager of the creative tourism village of Cigadung where the process was carried out for one year starting with preparation, training, implementation, and mentoring. The findings revealed that training without practice and mentoring has no effect on local residents' ability to develop their tourism village; thus, the mentoring carried out has a significant impact on assisting local residents' difficulties in advancing the creative tourism village of Cigadung, which has a lot of tourism potential. In this assistance, managers are provided an awareness and aid regarding push and pull marketing using social media, blogs, and websites. The implementation of this assistance is expected to be a reference for academics in providing community service, where implementation and practice are the main things and are significant enough to have an impact in advancing the welfare of tourist villages compared to just doing the theater without getting real responses from local residents of tourist villages.
PENGARUH TRAVEL RISK PERCEPTION TERHADAP TOURIST INTENTION MELALUI TRAVEL ANXIETY DI CV. WISATA OUTBOUND INDONESIA Permadi, Inayati; Yuniawati, Yeni; Pandia, Suka Prayanta Pandia
JURNAL MEKAR Vol. 3 No. 2 (2024): OKTOBER 2024
Publisher : Puslitabmas Batam Tourism Polytecnic

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Abstract

This quantitative study aims to analyze the effect of travel risk perception on tourist intention, with travel anxiety as a mediating variable, in the context of adventure tourism at CV. Wisata Outbound Indonesia. Using a descriptive and verificative approach, data were collected from 189 respondents via an online survey, with a Likert-scale questionnaire measuring key variables. Path analysis was employed to examine both the direct and indirect effects of travel risk perception on tourist intention. The results show that travel risk perception, which includes environmental risks such as weather conditions, service risks like safety measures, and physical and health risks related to injuries, has a significant positive effect on travel anxiety, with a path coefficient of 0.884. Additionally, travel anxiety negatively impacts tourist intention, with a path coefficient of -0.704, decreasing the likelihood of participating in adventure tourism activities. The overall effect of travel risk perception on tourist intention, mediated by travel anxiety, accounts for 93.6% of the variance (R² = 0.936). These findings demonstrate that higher levels of perceived travel risk lead to increased anxiety, which significantly reduces tourist intention. The research highlights the importance of addressing perceived risks and travel anxiety in order to influence tourist decisions positively. Tourism service providers are advised to enhance risk management and safety communication strategies to mitigate anxiety and increase tourist participation, particularly in high-risk activities like adventure tourism.
Tourism Student’s Perceptions of Career in the Tourism Industry: study of Indonesian and thai students Alika Suryadini; Yeni Yuniawati; Oce Ridwanudin
Jurnal Pendidikan Ilmu Sosial Vol 33, No 1 (2024): JPIS (Jurnal Pendidikan Ilmu Sosial): June 2024
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jpis.v33i1.68888

Abstract

The aim of this research is to analyze the differences in opinions of two groups, Thai students and Indonesian students regarding careers in the tourism industry. This research determines whether one group is more committed to a career in industry than another group. The approach in this research uses quantitative descriptive with survey methods. The research results show that there are significant differences between the two groups, especially when comparing their responses to careers in the tourism industry. From these results it is said that Thai students are more likely to believe that background can influence interactions and relationships between colleagues and guests in the tourism industry, while Indonesian students are more likely to be satisfied after working in the tourism industry and committed to continuing their career in the tourism industry after graduating. In addition, it was found that students' perceptions of careers in the tourism industry were much more positive than previous research. This has implications for tourism entrepreneurs because it shows that students have a positive perception of the industry. So, there is a greater possibility of joining this industry after graduation.
Pengaruh Destination Personality Terhadap Revisit Intention Andari, Rini; Yuniawati, Yeni; P, Nadia Utami
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 6 No 2 (2020): Jurnal Manajemen Dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v6i2.429

Abstract

Tujuan penelitian ini yaitu untuk mengetahui pengaruh destination personality terhadap revisit intention di Desa Wisata Cibuluh. Jenis penelitian yang dilakukan adalah deskriptif verifikatif dengan menggunakan metode explanatory survey. Metode pengambilan sampel melalui purposive teknik sampling dengan jumlah responden sebanyak 109 orang, yaitu wisatawan yang telah berkunjung ke Desa Wisata Cibuluh dan merasakan kesesuaian personality dirinya dengan Desa Wisata Cibuluh. Teknik analisis data yang digunakan adalah teknik analisis regresi berganda. Hasil penelitian ini menunjukan bahwa destination personality memiliki pengaruh terhadap revisit intention pada wisatawan Desa Wisata Cibuluh. Sub variable yang signifikan dalam mempengaruhi revisit intention adalah peacefulness (X2), traditionalism (X3), dan comfort (X4), sedangkan sub variable sincerity dinyatakan tidak signifikan. Peacefulness merupakan dimensi dengan nilai tertinggi dan paling dominan dikarenakan unsur kedamaian dan ketenangan yang dirasakan wisatawan melalui lingkungan desa, kondisi warga lokal serta pemandangan alam yang terdapat di Desa Wisata Cibuluh.
An Analysis of Activity Preferences and Motivation for Outdoor Recreation Vanessa Gaffar; Yeni Yuniawati; Oce Ridwanudin
SELL (Scope of English Language Teaching, Linguistics, and Literature) Journal Vol. 11 No. 1 (2026): SELL Journal
Publisher : Penerbit STKIP PGRI Bangkalan

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Abstract

Hiking is one of the popular sport tourism activities in Indonesia, especially in West Java Province. It’s not only favored by professionals but also amateurs who are eager to spend their leisure time outdoors. These participants do the activity based on various motivations and preferences. Activity preferences are activities chosen by sport tourism participants and can be used as a basis for conducting market segmentation. This study aimed to investigate dominant factors of participants’ outdoor recreation motivation and its influence on outdoor activity preferences. Quantitative research was used in this study. Data were collected from 411 respondents who hiked Ciremai Mountain and Papandayan Mountain in West Java Province. Data were analysed using Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM). Results showed that achievement, learning and sociality, independent and personal development, and relaxation formed outdoor activity motivation. The most dominant factor was learning and sociality, while the least dominant was relaxation. Motivation was also proven to have a significant influence on activity preference. Most of the hikers were willing to explore and learn new things when they hiked, which can be an opportunity for the management to socialize sustainable behaviour aspects around the area.
Pengaruh Service Quality in Glamping dan Sustainable Glamping Experiencescape Terhadap Behavioral Intention Juliana Dian Astari; Oce Ridwanudin; Yeni Yuniawati
MAMEN: Jurnal Manajemen Vol. 5 No. 3 (2026): Juli 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i3.8744

Abstract

The growth of the glamping industry has prompted destination managers to improve service quality and create sustainable lodging experiencescape to meet tourists’ needs and expectations. This study aims to analyze the influence of glamping service quality and the sustainable glamping experiencescape on tourists’ behavioral intentions at Bobocabin Cikole. This study employs a quantitative method with a explanatory approach. Data were collected through an online questionnaire distributed to 373 respondents who had previously stayed at Bobocabin Cikole. Data analysis was conducted using Structural Equation Modeling (SEM) with the assistance of AMOS software. The results indicate that the research model exhibits a good level of goodness of fit. Partially, glamping service quality has a positive and significant effect on tourists’ behavioral intentions. Meanwhile, the sustainable glamping experiencescape does not have a significant direct effect on tourists’ behavioral intentions. These findings indicate that improving service quality is a key factor in driving tourists’ behavioral intentions, such as the desire to revisit, recommend the destination to others, and post positive reviews. Therefore, glamping operators need to continuously improve service quality to maintain competitiveness and enhance tourist satisfaction.
Digital Exposure and Regret: The Mediating Role of FoMO In Post-Event Consumer Behavior Wijaya, Anita Carolina; Yuniawati, Yeni; Ridwanudin, Oce
Journal of Entrepreneurship & Business Vol. 7 No. 2 (2026): Journal of Entrepreneurship and Business (March-June)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v7i2.8531

Abstract

Purpose: This study investigates the impact of digital exposure on post-purchase regret among K-pop concert attendees, specifically examining the mediating role of Fear of Missing Out (FoMO). By utilizing the Stimulus-Organism-Response (S-O-R) framework, the research aims to explain how the hyper-connected digital ecosystem of K-pop fandom translates intensive information flow into long-term emotional dissatisfaction. Method: A quantitative research design was employed, collecting data from 185 K-pop fans in Indonesia through a web-based questionnaire. The sample was dominated by Generation Z females (79.5%), reflecting the core demographic of the fandom. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 to test the direct and indirect relationships between digital exposure, FoMO, and post-purchase regret. Result: The findings confirm that all hypotheses were accepted. Digital exposure has a significant positive effect on both post-purchase regret (β = 0,299, p < 0,004, t > 2,843), and FoMO (β = 0,643, p < 0,000, t > 13,634). FoMO also significantly influences post-purchase regret (β = 0,385, p < 0,000, t > 4,293). Most importantly, FoMO was found to partially mediate the relationship between digital exposure and post-purchase regret (β = 0,248, p < 0,000, t > 3,770). The model explains 41.4% of the variance in FoMO and 38.6% in post-purchase regret.
Pengaruh Perceived Influencer Authenticity terhadap Visit Intention: Perbandingan pada Generasi Z dan Milenial Salsabilla Aura; Yeni Yuniawati; Rijal Khaerani
Jurnal Manajemen Perhotelan Vol. 12 No. 1 (2026): MARET 2026
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jmp.12.1.45-64

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Perceived Influencer Authenticity terhadap Visit Intention dan membandingkan dampaknya di antara Generasi Z dan Milenial. Studi ini menggunakan pendekatan kuantitatif dengan 249 responden yang merupakan pengguna media sosial. Analisis data menggunakan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM) dan Multi-Group Analysis (MGA). Temuan penelitian menunjukkan bahwa Perceived Influencer Authenticity secara positif dan signifikan mempengaruhi Visit Intention. Pada tingkat dimensi, Transparency dan Genuineness memiliki pengaruh yang cukup besar, meskipun Relatability tidak berpengaruh signifikan terhadap hasilnya. Hasil analisis menunjukkan adanya perbedaan pengaruh antara Generasi Z dan Milenial, dengan menunjukkan pengaruh yang lebih nyata pada Generasi Milenial. Temuan ini menyoroti pentingnya transparansi dan keaslian dalam komunikasi influencer untuk meningkatkan efektivitas pemasaran digital di industri pariwisata.
Co-Authors Ajeng Dewi Indriyani Finardi, Ajeng Dewi Indriyani Alika Suryadini bagja waluya, bagja Chaerul Aldira, Chaerul Cynthia Asrivionny Adytia, Cynthia Asrivionny Dendi Supriatna, Dendi Devananda, Y. K. Fatah, Fikri Abdul Gita Siswhara Irfan Taufik Rahman, Irfan Taufik Juliana Dian Astari Khaerani, Rijal Lili Adi Wibowo Nadia Utami P Oce Ridwanudin P, Nadia Utami Pandia, Suka Prayanta Pandia Permadi, Inayati Rahmi, Mildayani Rini Andari Rini Andari, Rini Salsabilla Aura Vanessa Gaffar Wijaya, Anita Carolina