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All Journal Journal on Education Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Pendidikan dan Konseling Innovative: Journal Of Social Science Research
Erwan Effendi
Universitas Islam Negeri Sumatera Utara
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Journal on Education

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Memahami Pesan Dakwah dalam Siaran Erwan Effendi; Azwar Surya Syahputra; Luthfi Ramadhan; Rika Malia Panjaitan; Radja Abdul Kadir Nasution
Journal on Education Vol 5 No 2 (2023): Journal on Education: Volume 5 Nomor 2 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i2.866

Abstract

Managing broadcasting television is not the same as managing companies in general. Moreover if there is a da’wah mission. Management concepts are not necessarily applicable in broadcasting management. Integrating it means balancing the interests of the media owner and the public as the audience as well as the owner of the rights to the frequency managed by the broadcast media. While broadcasting media must continue to function as a means of entertainment, information, public services and economic functions. Broadcasting media management places more emphasis on planning, which include positioning, segmentation, targeting, formatting and programming. The rest, broadcasting management concepts are almost the same as management in general. In the end, concepts in the political economy of the media remain decisive in winning audience choice, including the broadcasting media which carrying da’wah mission. These concepts include: commodification, spatialization and structuration.
Peran Komunikasi Pemasaran terhadap UMKM di Kecamatan Medan Area Erwan Effendi; Zakaria Zakaria; Rico Rinaldi; Muhammad Andi Harahap
Journal on Education Vol 5 No 2 (2023): Journal on Education: Volume 5 Nomor 2 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i2.870

Abstract

This study aims to analyze the extent of the role of marketing communications for Micro, Small and Medium Enterprises (MSMEs). The focus of the study in this study consists of two things, namely the role of marketing communications, supporting factors for MSMEs, and efforts to develop MSMEs through technology. The research method used is qualitative based on descriptive studies. Data collection techniques used are observation, interviews, and documentation studies. The data obtained were then analyzed using the Miles and Huberman technique. The results of the study explain that marketing communications have a very important role in improving community SMEs. Because with good marketing communication, MSME actors can promote their products in many ways, such as through social media. Especially now it's very easy to sell products on social media.
Co-Authors Abror Ghufron Purba Akbar Ali Hamzah Azwar Surya Syahputra Baginda Mulia Pohan Dinda Almunawaroh Frisca Nabila Ika Sartika Lidia H Munthe Lutfi Dzil Ikram Luthfi Ramadhan M. Farhan Muhammad Andi Harahap Myori Syahputri Nabillah Miftahul Jannah Natasya Natasya Nurdini Lady Taminta Br.Purba Nurfatin Syafika Paradia Kristanti Dewi Putri Imelda Radja Abdul Kadir Nasution Rapi Lamnur Siregar Rhohis Kurniawan Rico Rinaldi Rika Malia Panjaitan Rizki Sinulingga Rodika Sima Arif Sagalai Salsabillah Ritonga Sri Rezeki Thahirah Azzahra Tri Purnamasari Try Akhmal Hidayat Zakaria Zakaria