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All Journal Literacy : International Scientific Journals of Social, Education, Humanities
Sri Masrifah
STIA Bandung
Humanities Education Social Sciences

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ANALYSIS OF BUMDESA COMPETITIVENESS STRATEGY THROUGH THE UTILIZATION OF TOURISM OBJECTS TO IMPROVE COMMUNITY WELFARE Kurhayadi Kurhayadi; Muhammad Yusuf; Sri Masrifah; Erinda Destry Rincani; Muhammad Fauzi
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 1 No. 3 (2022): December : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v1i3.386

Abstract

The purpose of this study is to formulate an analysis of the competitiveness strategy of village-owned enterprises through the use of tourist objects. This study uses a qualitative approach through in-depth interviews with several informants. The informants used in this study were 15 informants, consisting of village heads, BUMDesa managers, community leaders, and visitors. The analytical method used to formulate an analysis of BUMDesa's competitiveness strategy is SWOT analysis (Strength, Weakness, Opportunity, and Threat). Before carrying out this analysis stage, a data quality test is first carried out, namely a validity test and a reliability test.
Co-Authors Erinda Destry Rincani Kurhayadi Kurhayadi Muhammad Fauzi Muhammad Yusuf