ANALYSIS OF BUMDESA COMPETITIVENESS STRATEGY THROUGH THE UTILIZATION OF TOURISM OBJECTS TO IMPROVE COMMUNITY WELFARE

Kurhayadi Kurhayadi (STIA Bandung)
Muhammad Yusuf (STIA Bandung)
Sri Masrifah (STIA Bandung)
Erinda Destry Rincani (STIA Bandung)
Muhammad Fauzi (STIA Bandung)

Literacy : International Scientific Journals of Social, Education, Humanities
Vol. 1 No. 3 (2022): December : International Scientific Journals of Social, Education, Humanities

The purpose of this study is to formulate an analysis of the competitiveness strategy of village-owned enterprises through the use of tourist objects. This study uses a qualitative approach through in-depth interviews with several informants. The informants used in this study were 15 informants, consisting of village heads, BUMDesa managers, community leaders, and visitors. The analytical method used to formulate an analysis of BUMDesa's competitiveness strategy is SWOT analysis (Strength, Weakness, Opportunity, and Threat). Before carrying out this analysis stage, a data quality test is first carried out, namely a validity test and a reliability test.