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All Journal Jurnal Ilmu Kehutanan Global Forest Journal
Wahyu Andayani
Universitas Gadjah Mada
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Materials Science & Nanotechnology

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Analisis Finansial Hutan Rakyat Pola Agroforestri Herbal di Desa Gerbosari Kabupaten Kulon Progo Hafizah Arinah; Wahyu Andayani; Ris Hadi Purwanto
Jurnal Ilmu Kehutanan Vol 15 No 2 (2021): September
Publisher : Fakultas Kehutanan Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1755.512 KB) | DOI: 10.22146/jik.v15i2.1530

Abstract

This research aimed to assess the feasibility of herb agroforestry utilization in the community forest of Gerbosari Village, Kulon Progo. This research measured NPV (Net Present Value), Net B/C (Net Benefit-Cost Ratio), IRR (Internal Rate of Return), and AEV (Annual Equivalent Value) as the financial feasibility criteria. A stratified sampling method was employed in which sixty farmers were classified into three strata based on the size of their lands. Based on the financial feasibility analysis, in stratum I, the values of the criteria measured were NPV of IDR15,757,980.56/ha/25 years, Net B/C of 1.62, IRR of 22.12%, and AEV of IDR1,296,647.20/year. In stratum II, the values of criteria measured were NPV of IDR14,255,408.39/ha/25 years, Net B/C of 1.76, IRR of 23.78%, and AEV of IDR1,173,007.88/year. Finally, in stratum III, the criteria measured were NPV of IDR19,444,703.86/ha/25 years, Net B/C of 2.21, IRR of 32%, and AEV of IDR1,600,009.64/year. The results suggest that herb agroforestry plays an important role in farmers' livelihood particularly as a source of income in both the short and long terms. The herb agroforestry utilization contributes positively to the economy of Gerbosari Village, Kulon Progo District.
The influence of online bamboo product marketing strategy on consumer buying interest Hafizah Arinah; Muhammad Dimas; Iwan Risnasari; Evalina Herawati; Alisyah Madani; Wahyu Andayani
Global Forest Journal. Vol. 4 No. 2 (2026): Global Forest Journal
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/gfj.v4i2.25146

Abstract

Compared with the large literature on generic e-commerce goods, research on how online marketing strategy shapes consumer interest in traditional non-timber forest products (NTFPs) is thin. Bamboo ulos bags illustrate the gap well: they combine everyday functionality with cultural and local wisdom, so consumers may not respond to their online marketing the same way they do to mass-market products. That is the question this study tests. The study examines the effect of online marketing strategy on purchase interest at Etnobambu Craft, an online store in North Sumatra, Indonesia that sells bamboo ulos bags. It uses an associative-descriptive design and covers the store's full population of 20 customers who bought a bag between August and September 2024, via census sampling. Data collection relied on a five-point Likert questionnaire adapted from established digital marketing mix and purchase intention indicators. The analysis was conducted using SPSS 25, which included several tests: the Pearson product-moment correlation test, Cronbach's alpha for reliability, the Kolmogorov-Smirnov normality test, and a simple linear regression model. From the data analysis, it is known that the online marketing strategy received an average score of 77.8 and a purchase interest score of 76.4, both in the "good" category. The results of the simple linear regression model analysis are significant from the marketing strategy to purchase interest (p = 0.000 < 0.05; Y = 38.200 + 1.000X). Therefore, social media promotions, discounts, and free shipping are the most important and beneficial strategies for forest product-based SMEs seeking to drive purchase interest in bamboo-based craft products through online marketing
Co-Authors Alisyah Madani Evalina Herawati Hafizah Arinah Iwan RISNASARI Muhammad Dimas Ris Hadi Purwanto