Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) International Journal of Islamic Business and Management Review
Ovalia Rukmana
Perbanas Institute
Religion Arts Economics, Econometrics & Finance Social Sciences

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Religious Humanism Synergy to Develop Creative Industry-Based Halal Tourism in Indonesia Andi Fariana; Saripudin Saripudin; Ovalia Rukmana
Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah Vol 14, No 2 (2022)
Publisher : Faculty of Shariah and Law, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aiq.v14i2.28354

Abstract

This study aims to propose a halal tourism model by adopting religious humanism integrated with the creative industry as a baseline. This is a legal study with a statutory approach, relying on various laws and regulations as the primary data, including MUI’s fatwas. This study found that religious humanism can be integrated into the development of the halal tourism industry based on creative industries, with Regional Regulations (Perda) as the guideline. The integration of religious humanism in development is possible with the participation of all stakeholders. This is because the development of halal tourism is not merely about tourism objects but also the community. In this case, religious people easily accept the idea and are willing to participate as long as the integration is structured.
Factors Influencing Customers’ Purchase Decision Making On Halal Cosmetic Product Ovalia Rukmana; Puspita Febrianti
International Journal of Islamic Business and Management Review Vol. 3 No. 1 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v3i1.614

Abstract

Purpose – This study aims to investigate factors which influence customers’ purchasing decisions on halal cosmetic product, called Wardah. Methodology/approach – Quantitative Approach is adopted in this study. A survey was conducted with 100 respondents to grasp the respondents’ perceptions and attitude on factors that influence them to make purchase decision on halal cosmetic product (Wardah). Purposive sampling technique is employed to determine the sample of respondents. For data analysis, we conducted multiple linear regression, with SPSS. Findings –  As a result, this study indicates that factors influencing the customers’ purchasing decision making on halal cosmetic (Wardah) are the variables of product quality, price and brand image. Those variables have positive and significant influence to the customers’ purchasing decision. Novelty/value –  this study reveals motivating factors on customers purchasing decision making on halal cosmetics in Indonesia.
Co-Authors Andi Fariana, Andi Puspita Febrianti Saripudin