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All Journal Daya Saing : Jurnal Ilmu Manajemen International Journal of Social Science and Business GANEC SWARA International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM ARSY : Jurnal Aplikasi Riset kepada Masyarakat INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Artha Satya Dharma ABDI NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
Ni Luh Nurkariani
Sekolah Tinggi Ilmu Ekonomi Satya Dharma
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Strategi Bauran Pemasaran Pada UMKM di Masa Pandemi Covid-19 (Studi Kasus pada Subur Abadi Organik) Ni Luh Nurkariani; Ni Made Yeni Friska Damayanti
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 1 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i2.1397

Abstract

Penelitian ini menggunakan objek sebuah UMKM yang bergelut di bidang industri dan penjualan pupuk organik bernama Subur Abadi Organik. Penelitian ini bertujuan untuk mengetahui strategi bauran pemasaran pada UMKM Subur Abadi Organik di Masa Pandemi Covid-19 sehingga mampu bertahan di masa pandemi. Penelitian ini menggunakan metode penelitian kualitatif dimana menggunakan teknik pengumpulan data dengan cara wawancara, observasi dan dokumentasi. Informan diambil dengan teknik purposive sampling dan ditentukan informan adalah pemilik, karyawan dan konsumen dari Subur Abadi Organik dengan total informan berjumlah 7 orang. Data yang didapat dilakukan pengecekan data dengan teknik triangulasi sumber. Kemudian dilakukan kegiatan analisis data yang diawali dengan kegiatan data collection, data reduction, data display dan conclusion drawing. Dari penelitian yang dilakukan didapatkan bahwa Subur Abadi Organik melakukan strategi bauran pemasaran 4P yang terdiri dari Product, Price, Place dan Promotion sehingga dapat bertahan di masa Pandemi Covid-19. Kata kunci : Strategi Pemasaran, Bauran Pemasaran, UMKM, Covid-19
Pengaruh E-Banking Service, Kualitas Pelayanan dan Komunikasi Interpersonal Terhadap Loyalitas Nasabah pada PT. BPR Indra Candra Ni Luh Nurkariani; Made Adelia Wahyu Widiani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 3 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i3.1987

Abstract

Tujuan dari penelitian ini yakni untuk menganalisis bagaimana faktor-faktor seperti layanan E-Banking, kualitas layanan, dan komunikasi interpersonal mempengaruhi loyalitas nasabah. Nonprobability sampling dipakai untuk menentukan berapa banyak sampel yang akan didistribusikan, dan incidental sampling dipakai untuk memilih ukuran sampel akhir dari 100 pelanggan baru dari diantara mereka yang mendaftar untuk klien. Dokumentasi dan kuesioner dipakai sebagai alat pengumpulan data pada penelitian ini. SPSS 21 untuk Windows akan dipakai untuk menjalankan uji validitas, reliabilitas, dan regresi berganda pada kuesioner yang telah diisi. Sedangkan Layanan E-Banking terhadap Loyalitas Pelanggan memang memberi dampak yang menguntungkan, tidak signifikan, seperti yang ditunjukkan pada penelitian ini, hanya bersifat parsial. Kualitas Pelayanan terhadap Loyalitas Nasabah berpengaruh positif signifikan. Komunikasi Interpersonal terhadap Loyalitas Nasabah berpengaruh positif signifikan p. Hasil positif dari uji regresi berganda dengan persamaan Y = 7,788 + 0,118 (X1) + 0,192 (X2) + 0,191 (X3) + 2,051dan hasil uji korelasi didapat hasil senilai 0.417a maksudnya adanya korelasi sedang secara parsial diantara variable bebas dengan variable terikat dan secara simultan adanya pengaruh signifikan E-Banking Service, Kualitas Pelayanan dan Komunikasi Interpersonal Terhadap Loyalitas Nasabah dengan nilai Fhitung> Ftabel, (6,718 > 2,70). Adapun saran yang diberi bagi PT. BPR Indra Candra agar meningkatkan E-Banking Service, Kualitas Pelayanan maupun Komunikasi Interpersonal terhadap nasabah agar bisa meningkatkan Loyalitas Nasabah pada penelitian selanjutnya diharapkan bisa menambahkan wawasan bagi penelitian selanjutnya yang akan mengangkat variable yang berhubungan dengan Loyalitas Nasabah.
KUALITAS APLIKAIS MOBILE JKN TERHADAP KEPUASAN PENGGUNA DI BPJS KESEHATAN CABANG SINGARAJA NURKARIANI, NI LUH; WIRANDANI, KOMANG AYU ALIT
GANEC SWARA Vol 18, No 3 (2024): September 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i3.1001

Abstract

The purpose of this study is to determine the level of satisfaction of BPJS Health Singaraja Branch users regarding the quality of the JKN mobil application. The survey used in this research used quantitative methods.  The implementation of this research took place at BPJS Health Singaraja Branch. The research sample was random. Data collection was carried out using a questionnaire which was distributed directly to the community using the JKN mobile application. We chose 100 people who used the Mobile JKN application as respondents. The analytical method used in this research is the SPSS version 18 model. All relationships investigated show significant positive results in terms of service quality, system quality and information quality, which influence user satisfaction of the JKN mobile application. For this reason, BPJS Health Singaraja Branch is expected to be able to improve the quality of the application so that it remains an online administration tool. The realization of user satisfaction will have an impact on the survival of the BPJS Health Singaraja Branch which is influenced by Service Quality, System Quality and Information Quality from the Mobile JKN application itself.
PENGARUH SOCIAL MEDIA MARKETING DAN CUSTOMER BONDING TERHADAP CUSTOMER LOYALTY PADA JEGEG GLOWING SARASWATI, GUSTI AYU KADEK; KUSUMA, GUSTI PUTU EKA; NURKARIANI, NI LUH
GANEC SWARA Vol 17, No 4 (2023): Desember 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i4.607

Abstract

The purpose of this research is to determine the influence of Social Media Marketing and Customer Bonding on Customer Loyalty. This research was conducted on Jegeg Glowing beauty treatments, data collection techniques used a questionnaire. The samples taken were 64 customers. The data analysis techniques used are multiple linear regression, determination analysis and hypothesis testing with the t test. data analysis with SPSS 29.0 for windows. The research results show 1) Social Media Marketing has a positive and significant effect on customer loyalty with a value of tcount > ttable (3.006>1.999) with a significance value = 0.004. If you use a significance level of 0.05, it can be concluded that 0.004 < 0.05.  2) Customer Bonding has a positive and significant effect on Customer Loyalty at Jegeg Glowing tcount>ttable (6.314>1.999) with a significance value = 0.001. If you use a significance level of 0.05, it can be concluded that 0.001 < 0.05. 3) and the results of the f test calculation obtained fcount>ftable, (42.074>3.148) showing that Social Media Marketing and Customer Bonding together influence Customer Loyalty at a level of 0.001<0.05
The Influence of Brand Equity and Direct Marketing on Purchase Interest That Impacts The Purchase Decision of Wardah Cosmetics Products At Abadi Store Nurkariani, Ni Luh; Febriani , Komang Ayu Dina
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 1 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v5i1.651

Abstract

This study aims to determine the effect of brand equity and direct marketing on purchase intention which has an impact on purchasing decisions for wardah cosmetic products at the Abadi Singaraja Store. The population is all consumers at the Abadi Singaraja store, namely 1,766 and the sample in this study uses 94 consumers at the Abadi Singaraja store. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on variance SEM, which is well known as Partial Least Square (PLS) visual version 3.0. The results of this study indicate that the effect of brand equity on purchasing decisions is positive and significant. The effect of direct marketing on purchasing decisions is positive and significant. The effect of brand equity on purchase intention is positive and significant. The effect of direct marketing on purchase intention is positive and significant. The effect of buying interest on purchasing decisions is positive and significant.
Promotion Strategy in Supporting Business Development and Competitiveness of Private Higher Education Institutions Nitaleari, Ni Wayan; Kusuma, Gusti Putu Eka; Gorda, A.A.N. Eddy Supriyadinata; Nurkariani, Ni Luh
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.6793

Abstract

The Covid-19 pandemic has resulted in teaching and learning to be carried out from home. Competition between private schools has increased so that the need for the right strategy to promote in the new normal era, one of which is through media sosial, to be able to continue to promote without violating health protocols. This study aims to determine the role of media sosial marketing in the promotion of private schools in Bali in the new normal era. This study took the object of the Dynata School. The strategy in this study was formulated by using a SWOT analysis and analyzing the media sosial platforms used by the school (Facebook, Instagram and Youtube). The data collected is in the form of in-depth interviews with a qualitative research design. Data analysis processing techniques used are data reduction, data presentation, comparative analysis, and drawing conclusions. The results of this study are the school's marketing management strategy through digital marketing at the Dynata School Denpasar in the new normal period using the Threat Strength (ST) strategy. The Dynata School must be able to use and improve its strengths to overcome the existing threats. The implementation of the ST Strategy is carried out by highlighting the strengths of the Dynata School in implementing school promotions through the Media sosial Marketing platform, namely Instagram, Facebook and the school's Youtube. Quality improvement carried out thoroughly from the results of the analysis will have a positive impact on parents' decisions to choose Dynata School as the right educational institution for students.
The Marketing 4.0 Strategy for Laying Duck Farmers in Padangbulia Village Nurkariani, Ni Luh; Osela, Putu Yuma Siska
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 1 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i1.966

Abstract

Over time, there have been several significant developments in the laying duck farming industry. Accessibility and the availability of raw materials are the main driving factors behind the growth of this sector. The aim of this research is to explore the various marketing strategies employed by laying duck farmers in Padangbulia Village. This study uses a qualitative methodology and falls under a phenomenological research approach. It aims to produce written or verbatim data from informants and observed behaviors. Both primary and secondary data sources were used. The research subjects were laying duck farmers. Data collection techniques included interviews and documentation. Data analysis involved data collection, reduction, presentation, and conclusion drawing/verification. No specific packaging methods were used. When egg prices increase, farmers are required to boost their production to meet customer demand, which may lead to a shortage of duck eggs.
Exploring the Impact of Product Quality and Social Media Promotion on Purchase Decisions through Customer Satisfaction Nurkariani, Ni Luh; Naraswari, Dewa Ayu Seri; Deli, Mazzlida Mat
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1547

Abstract

Understanding factors that influence consumer purchasing decisions is essential for improving customer satisfaction and business performance. This study investigates the effect of product quality and social media promotion on consumers’ purchasing decisions for Banana Stem Chopping Machines at Denita Welding and Lathe Workshop, with customer satisfaction as a mediating variable. A quantitative approach was used, collecting data via online questionnaires and direct field surveys from 64 respondents who had purchased the machines in the past five years. Data were analyzed using Partial Least Squares (PLS) within Structural Equation Modeling (SEM) via SmartPLS. The results show that product quality, social media promotion, and customer satisfaction significantly affect purchase decisions. In addition, product quality and social media promotion enhance customer satisfaction, which in turn drives purchasing behavior. The study highlights the importance of maintaining high product quality and implementing effective social media strategies to increase customer satisfaction and purchase decisions.
Pengaruh Brand Image, Service Excellent, Dan Product Quality Terhadap Kepuasan Nasabah Pada PT.BPR Indra Candra Nurkariani, Ni Luh; Yani, Luh Sinta Patma
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 7 No 2 (2021): Jurnal Manajemen Dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v7i2.747

Abstract

Tujuan penelitian ini adalah Untuk mengetahui pengaruh Brand Image, Service Excellent danProduct Quality terhadap kepuasan nasabah di PT. BPR INDRA CANDRA. Lokasi penelitian ini dilaksanakan di salah satu BPR di Singaraja yaitu tepatya di PT. BPR Indra Candra Singaraja. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah berupa kuisioner dan dokumentasi. Teknik sampling yang digunakan pada penelitian ini adalah Probability sampling. Responden yang digunakan adalah sebanyak 100 orang. Teknik analisis data yang digunakan dalam penelitian ini adalah Analisis regresi berganda sederhana dengan menggunakan SPSS 21 for windows. Hasil penelitian yang didapatkan berdasarkan hasil penelitian pada analisis regresi berganda diperoleh hasil Brand Image berpengaruh positif dan signifikan terhadap Kepuasan Nasabah pada PT BPR Indra Candra Singaraja sebesar 0,296. Service Excellent(X2) berpengaruh positif signifikan terhadap Kepuasan Nasabah (Y) pada PT. BPR Indra Candra Singaraja. Service Excellent memiliki pengaruh positif dan signifikan terhadap Kepuasan Nasabah pada PT BPR Indra Candra Singaraja. Product Quality(X2) berpengaruh positif signifikan terhadap Kepuasan Nasabah (Y) pada PT. BPR Indra Candra Singaraja. Product Quality memiliki pengaruh positif dan signifikan terhadap Kepuasan Nasabah pada PT BPR Indra Candra Singaraja. Hasil dari analisis Brand Image, Service Excellentdan Product Quality secara parsial berpengaruh signifikan Terhadap Kepuasan Nasabah di PT BPR Indra Candra Singaraja sebesar 58,4% dengan nilai r atau korelasi secara simultan adalah sebesar 0,764 yang berarti terdapat hubungan berbanding lurus dan kuat secara bersama-sama antara variabel bebas Brand Image (X1), Service Excellent (X2) dan Product Quality (X3) dengan variabel terikat Kepuasan Nasabah (Y) pada PT. BPR Indra Candra Singaraja.
Pengaruh Kualitas Pelayanan Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Di B’dLoD Resto Sudarsana, Dewa Komang; Ayuni, Ni Made Sri; Nurkariani, Ni Luh
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9264

Abstract

Studi khusus ini dirancang dengan cermat dengan tujuan utama menunjukkan dampak mendalam yang dapat dimiliki oleh kualitas layanan dan kepuasan pelanggan dalam menumbuhkan loyalitas pelanggan secara khusus di perusahaan terkenal yang dikenal sebagai B'dLoD Resto. Untuk melaksanakan penelitian ini secara efektif, metodologi kuantitatif digunakan, yang melibatkan distribusi sistematis dari survei kuesioner terperinci yang menargetkan ukuran sampel 120 pelanggan yang telah mengalami layanan yang ditawarkan oleh restoran. Data yang dikumpulkan dari survei ini kemudian menjadi sasaran analisis menyeluruh menggunakan Analisis Regresi Ganda, di samping statistik deskriptif, pengujian instrumen yang ketat, pengujian Asumsi Klasik, dan pengujian hipotesis, semuanya difasilitasi oleh aplikasi SPSS yang canggih. Temuan yang diperoleh dari studi komprehensif ini secara meyakinkan menunjukkan bahwa kualitas layanan yang diberikan memiliki pengaruh yang signifikan dan positif dalam meningkatkan loyalitas pelanggan, sementara kepuasan pelanggan juga menunjukkan dampak yang signifikan dan positif pada hal yang sama; lebih jauh lagi, ketika dipertimbangkan secara bersamaan, baik kualitas layanan dan kepuasan pelanggan secara kolektif menunjukkan efek positif yang patut diperhatikan pada loyalitas pelanggan.  
Co-Authors Anak Agung Ngurah Eddy Supriyadinata Gorda Aprilia Retno Artawan, Kadek Agus David Yulianto Deli, Mazzlida Mat Desak Komang Antarini Febriani , Komang Ayu Dina Gede Arista Dharma Saputra Gusti Putu Eka Kusuma I Gusti Made Oka Astana Ida Ayu Kadek Angga Devi Ida Bagus Alit Wikrama Ketut Muliawati Komang Rina Martini Komang Yushi Hermawati Luh Arsih Luh Sinta Patma Yani Made Adelia Wahyu Widiani Mertyani Sari Dewi ., Mertyani Sari Dewi Naraswari, Dewa Ayu Seri Ni Komang Ayu Lidyawati Ni Komang Purnama Sari Ni Luh Putu Desi Aryani Ni Made Yeni Friska Damayanti Ni Wayan Novi Budiasni . Nitaleari, Ni Wayan Osela, Putu Yuma Siska Permoni, Ni Luh Eka Ayu Putu Tania Wijayanti SARASWATI, GUSTI AYU KADEK Sri Ayuni, Ni Made Sribakti, Kadek Sudarsana, Dewa Komang WIRANDANI, KOMANG AYU ALIT Yani, Luh Sinta Patma