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All Journal Jurnal Pendidikan dan Konseling ProBisnis : Jurnal Manajemen AMMA : Jurnal Pengabdian Masyarakat West Science Social and Humanities Studies IJBLPS
Jacsy Tubalawony
Universitas Pattimura
Humanities Chemistry Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Other

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Pengaruh Financial Literacy Terhadap Keputusan Investasi Dengan Preferensi Investor Sebagai Variabel Moderasi Lilian S Loppies; Maria J F Esomar; Evracia Turukay; Jacsy Tubalawony; Meilin Thesman
Jurnal Pendidikan dan Konseling (JPDK) Vol. 4 No. 3 (2022): Jurnal Pendidikan dan Konseling
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpdk.v4i3.11491

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh financial literacy terhadap keputusan investasi dengan preferensi investor sebagai variabel moderasi Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Pattimura Ambon.Subjek pada penelitian ini berjumlah 93 mahasiswa dengan penjabaran 32 mahasiswa Fakultas Ekonomi Kelompok Studi Pasar Modal Tahun 2018-2019 dan 61 mahasiswa Jurusan Manajemen Konsentrasi Keuangan Tahun 2016-2018 secara umum. Hasil reliabilitas yang digunakan dalam penelitian ini diuji menggunakan Cronbach's Alpha. Hasil reliabilitasnya adalah sebesar 0,829untuk variable financial literacy dengan total 9 item. Pada variabel keputusan investasi dengan total skalanya sebesar 0,750dengan total 6 item. Serta variabel moderasi preferensi investor 0,814dengan total sebanyak 8 item. Hasil uji asumsi penelitian ini menunjukkan bahwa data berdistribusinormal, tidak terjadi multikolinearitas dan heteroskedastisitas. Hasil uji hipotesis menunjukkan bahwa data penelitian memiliki nilai signifikansi sebesar 0,000(p < 0,05) terhadap financial literacy dengan keputusan investasi. Sedangkan preferensi investor (pemoderisasi) dan financial literacy menunjukkan nilai ketidak signifikansi yang lebih > 0,05. Berdasarkan hasil pengujian tersebut maka hipotesis dalam penelitian ini diterima yakniAda pengaruh yang signifikan financial literacyterhadap keputusan investasi mahasiswa serta preferensi investor memoderasi (memperlemah) pengaruh financial literacy terhadap keputusan investasi mahasiswa.
Optimization of Consumer Satisfaction and Its Impact on KFC Kakialy Customer Loyalty Walter Tabelessy; Merry Margareth Pelupessy; Jacsy Tubalawony
ProBisnis : Jurnal Manajemen Vol. 14 No. 2 (2023): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study tries to analyze the optimization of consumer satisfaction which is influenced by customer value and business location and its impact on KFC Kakialy customer loyalty. Using a purposive sampling technique, a structured questionnaire as a characteristic of quantitative research was distributed to 160 respondents. The GSCA statistical technique with the help of the GSCA Pro application version 1.1.8 was used to analyze the research data. Through the evaluation of the measurement model it proves that all the indicators used have good validity. And through the evaluation of the structural model it proves that all the hypotheses proposed are acceptable, namely customer value has a positive and significant effect on customer satisfaction, business location has a positive and significant effect on customer satisfaction, and consumer satisfaction has a positive and significant effect on customer loyalty. And through the evaluation of the overall model it was found that the research model was fit.
Upaya Transformasi Mindset: Promosi Konvensional Menuju Promosi Media Sosial Pada Komunitas Nen Dit Sakmas Walter Tabelessy; Merry Margareth Pelupessy; Erlinda Tehuayo; Jacsy Tubalawony
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

The problem faced by the Nen Dit Sakmas Community Wain Village is that they still have the mindset to use conventional promotions in today's digital era. Related to that, the purpose of this community service activity is to seek mindset transformation so that this community can switch to using social media promotions. The effort is carried out by applying the method of public education by means of outreach, knowledge and understanding of the importance of promotion through social media with its advantages is conveyed to this community. Therefore, through this activity it is hoped that there will be a transformation from a fixed mindset to a growth mindset so that this community can use social media and can compete with other MSMEs.
THE ROLE OF E-COMMERCE BASED ON MARKETING 4.0 IN BUSINESS TRANSFORMATION Arizal Hamizar; Mohammad H Holle; Jacsy Tubalawony
International Journal of Business, Law and Political Science Vol. 1 No. 3 (2024): International Journal of Business, Law and Political Science
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijblps.v1i3.59

Abstract

This research investigates the role of e-commerce based on Marketing 4.0 in the transformation of businesses in the digital era. Through a theoretical study approach, the research aims to provide insights into the interplay between e-commerce, Marketing 4.0, and consumer behavior. The study begins by formulating clear research questions centered around the impact of e-commerce in the current digital landscape. Extensive literature review is conducted to identify relevant theoretical sources, including scholarly journals, books, articles, and publications related to e-commerce, Marketing 4.0, and consumer behavior. The findings of the study are synthesized into a coherent exposition, which offers a nuanced understanding of the role of e-commerce based on Marketing 4.0 in shaping business strategies and consumer behavior. Practical implications for companies seeking to develop effective marketing strategies in the dynamic digital landscape are discussed, along with suggestions for further research. Overall, this research contributes to the understanding of the evolving role of e-commerce and Marketing 4.0 in driving business transformation in the digital age.
Analysis of Demographic Changes and Changes in Public Consumption Patterns in the Tourism Industry in Denpasar City Jacsy Tubalawony; Bekti Setiadi; Iwan Harsono; Muhamad Masrur
West Science Social and Humanities Studies Vol. 2 No. 01 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i01.623

Abstract

This research delves into the dynamic interplay between demographic changes and public consumption patterns within the tourism industry of Denpasar City. A sample of 260 participants, strategically stratified across key demographic variables, provides a nuanced understanding of the city's evolving population dynamics and the spending behaviors of residents and tourists. The findings reveal a mean annual population growth rate of 2.5%, a notable shift towards a younger demographic, and a rich cultural diversity within the city. Tourist expenditure, with a mean spending of USD 80 per visitor, illustrates key allocation trends across accommodation, dining, and activities. Regression analysis demonstrates significant correlations between demographic variables (age, income, cultural background, and educational attainment) and spending patterns. The results underscore the importance of adaptive strategies for stakeholders to cater to diverse preferences and foster sustainable tourism development in Denpasar City.
Effectiveness of Digital Marketing with Influencers, Video Content, and Referral Programmes on Consumer Trust in E-Commerce Platforms in West Java Jacsy Tubalawony
West Science Social and Humanities Studies Vol. 2 No. 10 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i10.1372

Abstract

This study examines the efficacy of digital marketing methods, particularly influencer marketing, video content, and referral programs, on consumer trust in e-commerce platforms in West Java. A quantitative research design was utilized to collect data from 300 respondents through a structured online questionnaire. The investigation employed Structural Equation Modeling with Partial Least Squares (SEM-PLS 3) to examine the links between digital marketing methods and consumer trust. The results indicate that all three tactics markedly improve consumer trust, with influencer marketing exerting the greatest influence. These findings provide significant insights for e-commerce enterprises aiming to enhance their digital marketing strategies and cultivate more robust consumer relationships. The study enhances comprehension of customer behavior in the digital marketplace and offers practical ideas for improving consumer trust in e-commerce.
Co-Authors Arizal Hamizar Bekti Setiadi Evracia Turukay Iwan Harsono Lilian S Loppies Maria J F Esomar Meilin Thesman Merry Margareth Pelupessy Mohammad H. Holle Muhamad Masrur Tabelessy, Walter Tehuayo, Erlinda