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All Journal Journal of Economic, Bussines and Accounting (COSTING) Journal on Education Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Neo Journal of economy and social humanities Jurnal Kendali Akuntansi Jurnal Kewirausahaan dan Manajemen Bisnis CUAN Jurnal Accounting UNIPA Jurnal Mahasiswa Kreatif Jurnal Projemen UNIPA Student Research Journal Journal of Innovative and Creativity Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Konstantinus Pati Sanga
Universitas Nusa Nipa
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Implementasi Program Escete Dalam Transformasi Pelayanan Keuangan Ksp Credit Union Bahtera Sejahtera Ditinjau Dari Teori Instituisional Veronika Nona Serly; Konstantinus Pati Sanga; Paulus Libu Lamawitak
Projemen UNIPA Vol 13 No 1 (2026): Januari: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i1.1285

Abstract

The development of digital technology in recent years has had a significant impact on almost all sectors, especially the financial sector. Digitalization is no longer an option but a fundamental necessity for financial institutions, including Savings and Loan Cooperatives (KSP), to remain competitive and capable of providing efficient, accurate, and high-quality services. The need for technology that can improve service processes, data management, and transactions has become increasingly urgent amid the growing complexity of cooperative members’ demands and the increasing competition among financial institutions.This study aims to analyze the transformation of financial services at KSP Credit Union Bahtera Sejahtera through the implementation of the Escete Program, an online-based digital system. Before 2019, this cooperative used the SIKOPDIT CS system which operated offline, resulting in difficulties in data synchronization and service efficiency. The method used in this study is a qualitative descriptive approach using the perspective of Institutional Theory to examine the motivations behind organizational change.The results of the study indicate that the transition from SIKOPDIT CS to the Escete Program is not merely a technical change but also a form of organizational adaptation to three institutional pressures: (1) Coercive Pressure arising from regulations requiring financial transparency; (2) Mimetic Pressure as an effort to emulate the success of banking digitalization; and (3) Normative Pressure to meet members’ expectations and the professionalism of human resources. The implementation of the Escete Program has proven to improve real-time data accuracy, accelerate services through Android integration, and transform the organizational work culture into a more modern and transparent one.
Analisis Pengaruh Strategi Digital Marketing Dan Kualitas Konten Media Sosial Terhadap Keputusan Pembelian Produk Skincare Euphoria Store Di Maumere Fernanda Maria Immaculata Lamapaha; Magdalena Silawati Samosir; Konstantinus Pati Sanga
Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1395

Abstract

The rapid development of digital technology has encouraged businesses, including skincare brands, to utilize social media as an effective marketing platform. This study aims to analyze the influence of digital marketing strategies and social media content quality on consumer purchase decisions for skincare products. This research employs a quantitative associative approach. Data were collected through questionnaires distributed to 97 respondents, selected using the Slovin formula. The data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, partial (t-test) and simultaneous (F-test) hypothesis testing, as well as the coefficient of determination (R²), with the assistance of SPSS. The results show that digital marketing strategies have a positive and significant influence on consumer purchase decisions. Furthermore, the quality of social media content also has a positive and significant influence on purchase decisions. Simultaneously, both variables significantly affect consumer purchase decisions. These findings indicate that effective digital marketing strategies, along with informative, engaging, and credible social media content, can enhance consumer interest and positively influence their purchasing decisions regarding skincare products.
Co-Authors Agustinus Saperius Kwure Amanda Yecci Noeng Andreas Rengga Anjela Maretha Tegu Muku Anselma Vitusia Ajeng Wada Archangela Girlani Aprilia Barnabas Pablo P.W Bhokaleba Cicilia Ayu Wulandari Nuwa Desy Purnamasari Dionisius Duli Riang Petung Elisabeth Arnorce Elisabeth Yessi Da Rato Fernanda Maria Immaculata Lamapaha Fransiscus De Romario Henrikus Herdi Magdalena Nona Ice Magdalena Silawati Samosir Maria Dwi Santa Maria Grasella Tunya Maria Lanselina Ayunda Maria Nona Dince Maria Selviana Runu Maria Trappistin Ose Krowin Novita Novita Nurtiana Lam Paulus Libu Lamawitak Petrus Da Silva Sesilia Ekarista Lewar Siktania Maria Dilliana Thadeus Fransesco Quelmo Patty Theresia Vitriana Manise Urbanus Berni Mage Veronika Nona Serly Wihelmia maryetha Yulia jaeng Wihelmina Maryetha Yulia Jaeng Wilhelmina Mitan Yuvita Arianti Doing