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All Journal Journal on Education Young Journal of Social Sciences and Humanities
Khairunnisa Nasution
Universitas Islam Negeri Sumatera Utara
Humanities Education Social Sciences

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Peningkatan Motivasi Belajar Siswa Melalui Metode Pembelajaran pada Mata Pelajaran IPA Kelas III SD IT Ummi Aida Medan Tembung Aidil Akbar Nasution; Aufa Aufa; Faradiba Mega Puan Maharani; Khairunnisa Nasution; Widiya Widiya
Journal on Education Vol 5 No 2 (2023): Journal on Education: Volume 5 Nomor 2 Tahun 2023
Publisher : Departement of Mathematics Education

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Abstract

The application of learning methods in science subjects can influence student learning motivation which can encourage student learning outcomes. Learning activities will be successful if students have motivation in learning. The purpose of this study was to find out and obtain information to become more familiar with and test the effect of the learning methods applied by teachers in increasing student learning motivation. The method used in this study is a qualitative method with research instruments through interviews, observation and documentation. The results of this study explain and provide an overview of increasing student motivation through learning methods in science subjects in class III SD IT Ummi Aida which are carried out effectively and can increase student motivation by the homeroom teacher. Where to use a variety of effective learning methods that are tailored to the interests of students in the delivery of science subject matter. For example, the teacher uses the demonstration method with media props, discussion and question and answer methods as a form of repetition of science subject matter. In addition, the teacher also provides a motivational direction in the form of student guidance in providing direction for the importance of preserving nature. Thus, the results of this study can be concluded that it can be done effectively and there is an increase in student motivation by using learning methods.
Enhancing Competitiveness through Marketing Strategy Optimization and Product Innovation: Evidence from Choco Bakery Khairunnisa Nasution; Hanny Fadillah; Fathul Arzaq
Young Journal of Social Sciences and Humanities Vol. 1 No. 1 (2025): Young Journal of Social Sciences and Humanities
Publisher : Yayasan Bayt Shufiya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66867/yjssh.v1i1.240

Abstract

This study analyzes the marketing strategies and product innovations implemented by Choco Bakery as part of its efforts to strengthen competitiveness in the bakery industry. Established in 2020 in the post-pandemic era, Choco Bakery has demonstrated notable growth by adopting product differentiation strategies such as the use of premium chocolate ingredients and the introduction of unique flavor variations. In addition, the bakery has effectively utilized digital marketing channels, including social media platforms and online delivery applications, to broaden its market reach and engage consumers more interactively. The research adopts a mini-research method, with data collected through interviews and direct observation of the bakery's operational activities. The findings reveal that innovation driven by customer feedback, multi-channel promotional efforts, and consistent product quality play a central role in enhancing customer satisfaction and loyalty. Furthermore, the study emphasizes that continuous monitoring of market trends and consumer preferences contributes to Choco Bakery's adaptability and sustained market relevance. Based on the results, this study recommends future development strategies, including expanding seasonal and limited-edition product lines, strengthening brand storytelling, and increasing strategic partnerships with local suppliers and digital platforms to ensure long-term business growth.
Co-Authors Aidil Akbar Nasution Aufa Aufa Faradiba Mega Puan Maharani Fathul Arzaq Hanny Fadillah Widiya Widiya