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All Journal Edumaspul: Jurnal Pendidikan
Jainuri Jainuri
Universitas Insan Pembangunan Indonesia, Indonesia
Education Languange, Linguistic, Communication & Media Other

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Personal Innovation: The Role of Leadership dan Motivation to Learn Yunianto Agung Nugroho; Jainuri Jainuri; Vanessa Stefanny; Hatoli Waruwu; Siti Mariyanah
Edumaspul: Jurnal Pendidikan Vol 6 No 2 (2022): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (544.8 KB) | DOI: 10.33487/edumaspul.v6i2.5163

Abstract

This study aimed to investigate the influence of transformational leadership on the innovative work behavior of employees and the mediating role of learning motivation in the relationship between transformational leadership and innovative work behavior. The questionnaire, designed as a self-reported survey, was distributed to regular employees of a manufacturing company in the automotive sector. Data was collected from 203 employees. The hypothesis is tested using structural equation modeling. Data processing uses the SEM method with SmartPLS 3.0 software. The findings indicate that transformational leadership has a positive impact on employees' innovative work behavior and motivation to learn to mediate the transformational leadership-innovative work behavior relationship. This study contributes to the existing literature by providing empirical evidence about the effect of transformational leadership on employee innovative work behavior and the impact of innovative work behavior variables. The implication is that organizations must pay attention to creating a climate that supports innovation and encourages individuals to learn new knowledge and skills, and provides employees with opportunities to use the knowledge and skills they have acquired.
Online Shop Purchase Decision: How Do Social Media Marketing, Electronic Word of Mouth (EWOM), and Lifestyle Affect? Whan Augustin Ainul Amri; Firdaus Putra; Denny Saputera; Dewiana Novitasari; Jainuri Jainuri
Edumaspul: Jurnal Pendidikan Vol 7 No 1 (2023): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (521.162 KB)

Abstract

The research aims to analyze the effect of social media marketing, electronic word of mouth (EWOM), and lifestyle on purchasing decisions for MSME products sold online. This study uses a type of quantitative research with a sample of 127 student respondents in the city of Tangerang. The hypothesis is tested using structural equation modeling. Data processing uses the SEM method with SmartPLS 3.0 software. The results of the study show that electronic word of mouth (EWOM) and Lifestyle all influence the purchasing decisions of MSME products. Meanwhile, social media marketing has no positive or significant effect on purchasing decision variables. This study contributes to the existing literature by providing empirical evidence about the effect of electronic word of mouth (EWOM) and lifestyle on purchasing decisions. The results of this study also provide evidence that student consumers are more rational and unaffected by social media marketing in making purchasing decisions. The results of this study can also be used by MSME management to attract potential market share in the student segment.
Co-Authors Dewiana Novitasari Firdaus Putra Hatoli Waruwu Saputera, Denny Siti Mariyanah Vanessa Stefanny Whan Augustin Ainul Amri Yunianto Agung Nugroho