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All Journal Journal Research of Social Science, Economics, and Management Advances in Management & Financial Reporting
Syaiful Syaiful
Universitas Borobudur, Indonesia
Economics, Econometrics & Finance Environmental Science

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The Influence of Price Perceptions and Brand Image of Msme Products on Consumer Loyalty Indah Yuliasari; Karno Karno; Syaiful Syaiful
Journal Research of Social Science, Economics, and Management Vol. 2 No. 11 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v2i11.470

Abstract

Creating and retaining customers should be a bigger priority for the company. The right strategy should be prepared carefully so that customers want to buy products or services produced by the company. More than that, with all the tips, the company should also continue to strive so that customers can become loyal customers. In connection with the marketing strategy of MSMEs which is more oriented towards efforts to direct consumers and potential customers to be more loyal to the products or services provided, this study aims to identify and analyze the factors related to consumer loyalty and satisfaction of MSME product users. as the dependent variable, as well as the influence of perceived price and brand image as independent variables. The study uses a quantitative approach. The examining method in this study was to utilize Non-Likelihood Purposive Testing which is an examining strategy that doesn't give equivalent open doors or conceivable outcomes to every component or individual from the populace to be chosen as an example. The example in this study added up to 38 respondents. The information utilizes essential information, in particular utilizing the aftereffects of survey information that has been handled utilizing SPSS 21.00. The results can be concluded that price perceptions have a positive effect on consumer satisfaction and consumer loyalty, and brand image affects the level of consumer loyalty.
Decision Analysis of Dividend Distribution versus Share Buyback in Shareholder Value Strategy Syaiful Syaiful
Advances in Management & Financial Reporting Vol. 3 No. 1 (2025)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amfr.v3i1.433

Abstract

Purpose: This study analyzes the decision-making process behind dividend distribution and share buybacks, focusing on how companies balance short-term financial goals with long-term shareholder value maximization. The research addresses how internal factors, such as cash flow stability and profitability, and external factors, such as market conditions and investor expectations, influence these financial strategies. Research Design and Methodology: This study uses a qualitative systematic literature review (SLR) to synthesize findings from recent studies on corporate financial strategies. The research consolidates insights into the underlying mechanisms, strategic motivations, and implications of dividend and buyback policies by reviewing and analyzing relevant literature from reputable academic sources. Findings and Discussion: The findings reveal that dividend distribution fosters investor trust by providing consistent returns, signaling financial stability, and enhancing corporate reputation. Conversely, share buybacks offer companies greater flexibility, particularly in volatile markets, by reducing the number of outstanding shares and signaling stock undervaluation. The discussion highlights that both strategies serve as mechanisms to mitigate agency conflicts, aligning management actions with shareholder expectations. However, buybacks must be transparent to avoid negative perceptions of financial manipulation. Implications: The study underscores the practical importance of aligning capital return policies with investor preferences and corporate growth objectives. Managers are encouraged to communicate transparently and adopt balanced financial policies supporting shareholder returns and sustainable reinvestment. Policymakers may also benefit from understanding how regulatory changes impact corporate payout decisions, providing a basis for more effective corporate governance frameworks.
Co-Authors Karno Karno Yuliasari, Indah