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p-Index From 2021 - 2026
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All Journal Journal of Social Research Journal Research of Social Science, Economics, and Management
Karno Karno
Universitas Borobudur, Indonesia
Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Social Sciences

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The Influence of Price Perceptions and Brand Image of Msme Products on Consumer Loyalty Indah Yuliasari; Karno Karno; Syaiful Syaiful
Journal Research of Social Science, Economics, and Management Vol. 2 No. 11 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v2i11.470

Abstract

Creating and retaining customers should be a bigger priority for the company. The right strategy should be prepared carefully so that customers want to buy products or services produced by the company. More than that, with all the tips, the company should also continue to strive so that customers can become loyal customers. In connection with the marketing strategy of MSMEs which is more oriented towards efforts to direct consumers and potential customers to be more loyal to the products or services provided, this study aims to identify and analyze the factors related to consumer loyalty and satisfaction of MSME product users. as the dependent variable, as well as the influence of perceived price and brand image as independent variables. The study uses a quantitative approach. The examining method in this study was to utilize Non-Likelihood Purposive Testing which is an examining strategy that doesn't give equivalent open doors or conceivable outcomes to every component or individual from the populace to be chosen as an example. The example in this study added up to 38 respondents. The information utilizes essential information, in particular utilizing the aftereffects of survey information that has been handled utilizing SPSS 21.00. The results can be concluded that price perceptions have a positive effect on consumer satisfaction and consumer loyalty, and brand image affects the level of consumer loyalty.
The Role of Street Vendors in Local Economic Development: Exploring Their Contribution to Regional Economy Febry Yeni Anwar; Karno karno
Journal of Social Research Vol. 4 No. 1 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i1.2328

Abstract

This study aims to explore the role and contribution of Street Vendors (PKL) in local economic development. Through data collection from 50 respondents involved in PKL activities, analysis was conducted on demographic characteristics, types of products sold, and daily earnings of the vendors. The results show that the majority of respondents are within the productive age range (27-40 years), predominantly male, with educational backgrounds of SMP (junior high school) and SD (elementary school), and an average trading experience between 2 to 5 years. The most sold products are food, with 95% of respondents contributing to the local economy by paying retribution when trading in places that require an entrance fee. Validity testing of the questionnaire indicates that all questions are well-measured, while reliability testing yields values above 0.7, indicating that the research instrument is reliable. Moreover, frequency analysis shows that 60% of respondents are food traders, with an Independent Samples T-Test revealing that the average daily earnings of food vendors reach Rp 250,000, while non-food vendors average only Rp 180,000, indicating a significant difference. This research emphasizes the important role of PKL in creating jobs, increasing community income, and contributing to local economic sustainability, and is expected to provide insights for decision-making in policies that support the development of the informal sector and the improvement of community welfare.
Co-Authors Febry Yeni Anwar Syaiful Syaiful Yuliasari, Indah